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Flight-Shaming Movement Evolves Into Flight-Free Travel Trend
Flight-Shaming Movement Evolves Into Flight-Free Travel Trend

THE NEXT ECONOMY - It may have taken COVID-19 to put a hard and fast stop on flight travel; but during the pandemic pause, a more mindful approach to tourism has taken shape — as seen in a growing wave of flight-free offerings, specifically intended to keep people out of the sky.

For Peat’s Sake: Back to the Roots Equips Home Gardeners with Climate-Friendly Soil
For Peat’s Sake: Back to the Roots Equips Home Gardeners with Climate-Friendly Soil

PRODUCT, SERVICE & DESIGN INNOVATION - While peatlands cover only 3% of our land, they store 30% of the world’s soil carbon. And the popularity of peat in commercial potting soils means that peatlands, or bogs, are rapidly disappearing. Back to the Roots aimed to give conscientious home gardeners a solution.

Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living
Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living

BEHAVIOR CHANGE - So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspirations.

Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?
Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?

BEHAVIOR CHANGE - The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible.

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Put Your Money Where Your Mouth Is with This Socially Impactful Money Move
Put Your Money Where Your Mouth Is with This Socially Impactful Money Move

FINANCE & INVESTMENT - We’re calling on companies across the country to deposit $1M of their banked dollars today into credit unions serving low-income communities. Thanks to our partnership with Inclusiv, this is one smart, seamless, socially conscious money move.

Safety, Nature, Resourcefulness Are Key Features of Sustainable Urban Design
Safety, Nature, Resourcefulness Are Key Features of Sustainable Urban Design

THE NEXT ECONOMY - The move toward more sustainable, inclusive and safer cities isn’t just better for the environment. These spaces contribute to a higher quality of life, foster community, encourage collaboration, and are more resilient and economically productive.

SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond
SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond

THE NEXT ECONOMY - At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.

Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

MARKETING AND COMMS - Amidst the uncertainty of the world in a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers.

COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort
COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort

BEHAVIOR CHANGE - The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors.

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The North Face’s Explore Fund Council to Help Create Equity in the Outdoors
The North Face’s Explore Fund Council to Help Create Equity in the Outdoors

WALKING THE TALK - Launching in 2021, the celebrity-led Explore Fund Council will focus on accelerating culturally relevant exploration opportunities and connecting diverse communities to the benefits of outdoor exploration.

The Great Indoors: Creating a Nurturing Habitat for People and Planet
The Great Indoors: Creating a Nurturing Habitat for People and Planet

PRODUCT, SERVICE & DESIGN INNOVATION - We spend 90% of our time indoors, and that was before a global pandemic forced many of us to turn our living environments into our offices, schools and gyms. So, what is the key to creating nurturing indoor habitats?

Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'
Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'

MARKETING AND COMMS - A who’s who of field experts, creatives and C-suite leaders gathered at Sustainable Brands’ latest virtual event to share the latest insights, research and progress toward advancing and scaling sustainable consumer behavior and lifestyle changes.

Dr. Bronner’s Campaign Extols Healing Powers of Psychedelic Therapies
Dr. Bronner’s Campaign Extols Healing Powers of Psychedelic Therapies

MARKETING AND COMMS - The company’s limited-edition “Heal Soul!” label on its 32oz. Castile Liquid Soaps aims to educate the public about these life-saving therapies, and the advocacy organizations and ballot initiatives that are advancing this work.

Breaking the Cycle of Poverty Through Sustainability, Equity and Resilient Design
Breaking the Cycle of Poverty Through Sustainability, Equity and Resilient Design

THE NEXT ECONOMY - Here, Purpose Built Communities president Carol Naughton discusses how sustainability and designing for resiliency can help to end intergenerational poverty, strengthen economically diverse communities and aid in neighborhood revitalization.

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Why We're Committed to Ensuring Access to Parks for All by 2050
Why We're Committed to Ensuring Access to Parks for All by 2050

COLLABORATION - At 10 Minute Walk, we are working with city leaders across the US to make sure that 100 percent of people in US cities have access to safe, quality green space within a 10-minute walk by 2050.

New Lending Industry Alliance to Bolster Underserved Communities
New Lending Industry Alliance to Bolster Underserved Communities

FINANCE & INVESTMENT - Two longtime players in small-business lending and empowering low-income communities are joining forces to scale up equitable wealth creation in communities of color.

Could the Great American Outdoors Act Lead to Equitable Access to Nature?
Could the Great American Outdoors Act Lead to Equitable Access to Nature?

THE NEXT ECONOMY - Finally, something both parties can agree on — the passage of the Great American Outdoors Act is not only a beacon of hope for preservation of the US’ national parks, it could help ensure that the entire country has access to the restorative power of nature.

Regenerative Investing Key to Creating an Inclusive Economy
Regenerative Investing Key to Creating an Inclusive Economy

FINANCE & INVESTMENT - The recent spotlight on racial justice in the US has also highlighted the financial industry's role in perpetuating discrimination. Many have responded by donating money to nonprofits, but a regenerative approach to investing that start to undo decades of chronic underinvestment is needed.

UNESCO Spotlights What Our ‘Next Normal’ Should Look Like
UNESCO Spotlights What Our ‘Next Normal’ Should Look Like

MARKETING AND COMMS - UNESCO’s new campaign asks us to question our ideas about what is normal, suggesting that we have accepted the unacceptable when it comes to our environment, economies, public health and societies for far too long.

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Kolster to Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap
Kolster to Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap

WALKING THE TALK - Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet to his earlier beliefs around purpose-driven brands in a new book, “The Hero Trap.” He says the one question brands need to be asking and acting on to change behaviors at scale and unlock sustainable growth that benefits all is ‘Who can you help people become?’

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