PRODUCT, SERVICE & DESIGN INNOVATION -
Founder Pauline Idogho and her diverse team of BIPOC women have created a line of globally inspired, ready-to-drink, organic, non-alcoholic cocktails that support environmental sustainability and social health and inclusion around the world.
BEHAVIOR CHANGE -
New research from Sustainable Brands™ and Ipsos highlights post-pandemic consumer behaviors and priorities, and how product labeling influences purchasing decisions.
BEHAVIOR CHANGE -
A recent survey found that 77% of US adults believe the pandemic has driven people in the country apart. But we’ve also seen how people’s behaviors and interests have changed in ways that demonstrate shared cultural values, regardless of where they live.
THE NEXT ECONOMY -
Companies getting into the gold rush of the metaverse can, like many before them in burgeoning industries, put profit first with little thought to the implications on society. Rarely have we been able to proactively factor in brand purpose and ESG planning into the early stages of an industry; and we have the unique opportunity to get it right this time around.
PRODUCT, SERVICE & DESIGN INNOVATION -
When the city of Franeker, Netherlands, turned off its lights for a night to reveal the now-rarely seen splendor of the night sky, it was a reminder of our inextricable link to each other and our universe.
ORGANIZATIONAL CHANGE -
These five daily practices can be implemented by business leaders who are looking to build resilience into their workplace culture and create happier, more fulfilled employees.
THE NEXT ECONOMY -
It may have taken COVID-19 to put a hard and fast stop on flight travel; but during the pandemic pause, a more mindful approach to tourism has taken
shape — as seen in a growing wave of flight-free offerings, specifically intended to keep people out of the sky.
PRODUCT, SERVICE & DESIGN INNOVATION -
While peatlands cover only 3% of our land, they store 30% of the world’s soil carbon. And the popularity of peat in commercial potting soils means that peatlands, or bogs, are rapidly disappearing. Back to the Roots aimed to give conscientious home gardeners a solution.
BEHAVIOR CHANGE -
So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspirations.
BEHAVIOR CHANGE -
The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has
a critical role to play in making the transition as affordable, accessible and delicious as possible.
FINANCE & INVESTMENT -
We’re calling on companies across the country to deposit $1M of their banked dollars today into credit unions serving low-income communities. Thanks to our partnership with Inclusiv, this is one smart, seamless, socially conscious money move.
THE NEXT ECONOMY -
The move toward more sustainable, inclusive and safer cities isn’t just better for the environment. These spaces contribute to a higher quality of life, foster community, encourage collaboration, and are more resilient and economically productive.
THE NEXT ECONOMY -
At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.
MARKETING AND COMMS -
Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve
in 2021 — buoyed by new attitudes, opinions, and desires from consumers.
BEHAVIOR CHANGE -
The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry
needs to prioritize people’s health and eliminate smoking on casino floors.
WALKING THE TALK -
Launching in 2021, the celebrity-led Explore Fund Council will focus on accelerating culturally relevant exploration opportunities and connecting diverse communities to the benefits of outdoor exploration.
PRODUCT, SERVICE & DESIGN INNOVATION -
We spend 90% of our time indoors, and that was before a global pandemic forced many of us to turn our living environments into our offices, schools and gyms. So, what is the key to creating nurturing indoor habitats?
MARKETING AND COMMS -
The company’s limited-edition “Heal Soul!” label on its 32oz. Castile Liquid Soaps aims to educate the public about these life-saving therapies, and the advocacy organizations and ballot initiatives that are advancing this work.
THE NEXT ECONOMY -
Here, Purpose Built Communities president Carol Naughton discusses how sustainability and designing for resiliency can help to end intergenerational poverty, strengthen economically diverse communities and aid in neighborhood revitalization.
COLLABORATION -
At 10 Minute Walk, we are working with city leaders across the US to make sure that 100 percent of people in US cities have access to safe, quality green space
within a 10-minute walk by 2050.