Stories About Good Life
Found 39 stories. Page 2 of 2.
Tools for Healthy Buildings — at All Price Points
CHEMISTRY, MATERIALS & PACKAGING - The Healthy Building Network’s HomeFree initiative helps leaders in affordable housing "do better" through scientific guidance and educational resources. The following insights from Billy Weber, HBN’s Collective Impact Director, were taken from a recent webinar, hosted by Shaw.
Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions
MARKETING AND COMMS - We shouldn’t lure people into buying more than they need; but rather, help people make it all add up to a more meaningful life. Brands might be able to keep afloat on a short-term strategy and hide behind a cloak of innocence, but every dinosaur step is one closer to extinction.
Brands Missing Opportunity to Highlight Health Benefits of Sustainable Products
MARKETING AND COMMS - Brands that are committed to sustainability could conduct efficient, cost-effective research to show that their products help reduce exposure to harmful substances, leveraging their commitment to sustainability and expanding it to a commitment to consumer health.
New Chocolate, Ingredients from Barry Callebaut Utilize Whole Cacao Fruit
PRODUCT, SERVICE & DESIGN INNOVATION - ‘Cacaofruit Experience’ eliminates 70% of waste in cacao processing while addressing consumer demand for tasty, nutritious, whole foods; WholeFruit chocolate is a fresh, fruity chocolate made from 100% pure cacao fruit, is available for chefs and artisans.
SB’19 Montevideo: The Road to a Healthy World Is Paved with ‘Transformative Promises’
THE NEXT ECONOMY - In the first gathering of the SB community in Uruguay, change agents from a wide swath of perspectives shared their visions of what’s necessary to course-correct our way to a healthy, flourishing future — and where the power really lies in driving change.
Impossible Foods Celebrates Consumer Paradigm Shift to Plant-Based Meat
BEHAVIOR CHANGE - The report also offers a first look at soon-to-be-published research that helps quantify the ways that plant-based diets can literally turn back the clock on climate change.
SB’19 Detroit: Reaching Deep Into Communities to Cultivate Tomorrow’s Changemakers
ORGANIZATIONAL CHANGE - Throughout the week at SB’19 Detroit, we were pleasantly struck by the theme that emerged of brands cultivating leaders and changemakers from unlikely places and in unique ways.
Over 2,000 Delegates Gather to Share Insights at SB'19 Tokyo
LEADERSHIP - Sustainable Brands 2019 Tokyo was held on March 6-7, at the Hilton Tokyo. 189 leaders from both domestic and foreign companies and NGOs took part.
New Clif Bar Scholarship Alleviates Debt to Help College Seniors Pursue Purposeful Careers
LEADERSHIP - Clif Bar & Company attributes its success to “not selling out” when the owners walked away from a $120 million buyout offer in 2000.
Northwestern Mutual Campaign Challenges Consumers to Redefine the #GoodLife
MARKETING AND COMMS - Financial security company Northwestern Mutual has launched a new brand campaign with the aim of reframing people’s idea of the #GoodLife, by helping them plan for their financial futures and feel empowered to make the most of enjoying life every single day.
SB'17 Copenhagen, Day 1: Redefining the Good Life Through Brands, B Corps, Burgers and … Poetry?
WALKING THE TALK - As we continue to explore our global theme of "Redefining the Good Life," we kicked off our second annual Copenhagen conference with fresh perspectives from a host of Scandinavian and European innovators leading the charge — and the change — in this part of the world. Max Burger: Redefining the Cheese Burger by Melanie Vella
Chicken or Egg: Does Happiness Lead to Sustainable Lifestyles, or Vice Versa?
BEHAVIOR CHANGE - What better way to kick off Sustainable Brands ‘17 Copenhagen than to explore the personal motivations behind changing consumer behaviours in favour of society and planet?
4 Ways Your Brand Can Deliver ‘The Good Life’ to Consumers in 2017
THE NEXT ECONOMY - Every business leader wants consumers to think of their company as an essential ingredient in building a better life, yet the very definition of what constitutes the ‘Good Life’ changes over time.
Landmark Research Shows Americans Are Redefining The “Good Life”
BEHAVIOR CHANGE - In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lead in showing them how they can make a more fulfilling life according to a US study of 1,000 adults 18+ conducted in April 2017. The Enabling the Good Life Report from Sustainable Brands and Harris Poll released today shows the dramatic shift in American attitudes and reflects a gap between people’s new aspirations and the ways business responds.
Landmark Research Shows Americans Are Redefining The “Good Life”
PRESS RELEASE - 80% would be loyal to brands that helped them live their new values Large opportunity for business to support new aspirations of balance, health, and connections
Sustainable Brands Hosts Influential Brand Leaders at SB’17 Detroit
PRESS RELEASE - SAN FRANCISO, May 22, 2017 – Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands’17 Detroit at the Cobo Center in downtown Detroit. Over 2,000 business executives along with their teams from 35+ countries across the globe are attending the conference and Activation Hub. In addition, there is anticipated record breaking livestream viewership in collaboration with Detroit Public Television (DPTV).
Sustainable Brands Unveils Programming for Activation Hub at SB’17 Detroit
PRESS RELEASE - SAN FRANCISCO, May 17, 2017 – Sustainable Brands® recently unveiled the session schedule for the Activation Hub at SB’17 Detroit, running May 22-25th at the Cobo Center in downtown Detroit. The Activation Hub is the action-centered space within the conference program that allows attendees to collaborate on new tools, resources and ideas to accelerate sustainability-led innovation.
How to Engage the 90% of Our Brains That Resists Changing Behaviour
BEHAVIOR CHANGE - In a rich and fascinating afternoon workshop on Monday, behavioural design experts Sille Krukow and Teis Andres of Krukow Behavioural Consulting explored their theory and tools on how conscientious companies can design the right environments in which consumers can achieve their sustainability aspirations.
Study: More Conscious Living Increases Happiness; Tetra Pak Challenges Consumers to Find Out
BEHAVIOR CHANGE - New findings from a survey and a social experiment suggest that ‘the key to happiness’ may be as simple as making small lifestyle changes that help protect Earth’s natural resources. 70 percent of the survey respondents and all of the participants in the social experiment reported that ‘making eco-minded choices’ led to significant increases in personal happiness.
