SB'21: New Speakers. New Sessions!

Stories About Good Life

Found 46 stories. Page 3 of 3.

Landmark Research Shows Americans Are Redefining The “Good Life”
Landmark Research Shows Americans Are Redefining The “Good Life”

BEHAVIOR CHANGE - In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lead in showing them how they can make a more fulfilling life according to a US study of 1,000 adults 18+ conducted in April 2017. The Enabling the Good Life Report from Sustainable Brands and Harris Poll released today shows the dramatic shift in American attitudes and reflects a gap between people’s new aspirations and the ways business responds.

Landmark Research Shows Americans Are Redefining The “Good Life”
Landmark Research Shows Americans Are Redefining The “Good Life”

PRESS RELEASE - 80% would be loyal to brands that helped them live their new values Large opportunity for business to support new aspirations of balance, health, and connections  

Sustainable Brands Hosts Influential Brand Leaders at SB’17 Detroit
Sustainable Brands Hosts Influential Brand Leaders at SB’17 Detroit

PRESS RELEASE - SAN FRANCISO, May 22, 2017 – Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands’17 Detroit at the Cobo Center in downtown Detroit. Over 2,000 business executives along with their teams from 35+ countries across the globe are attending the conference and Activation Hub. In addition, there is anticipated record breaking livestream viewership in collaboration with Detroit Public Television (DPTV).

Sustainable Brands Unveils Programming for Activation Hub at SB’17 Detroit
Sustainable Brands Unveils Programming for Activation Hub at SB’17 Detroit

PRESS RELEASE - SAN FRANCISCO, May 17, 2017 – Sustainable Brands® recently unveiled the session schedule for the Activation Hub at SB’17 Detroit, running May 22-25th at the Cobo Center in downtown Detroit. The Activation Hub is the action-centered space within the conference program that allows attendees to collaborate on new tools, resources and ideas to accelerate sustainability-led innovation.

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How to Engage the 90% of Our Brains That Resists Changing Behaviour
How to Engage the 90% of Our Brains That Resists Changing Behaviour

BEHAVIOR CHANGE - In a rich and fascinating afternoon workshop on Monday, behavioural design experts Sille Krukow and Teis Andres of Krukow Behavioural Consulting explored their theory and tools on how conscientious companies can design the right environments in which consumers can achieve their sustainability aspirations.

Study: More Conscious Living Increases Happiness; Tetra Pak Challenges Consumers to Find Out
Study: More Conscious Living Increases Happiness; Tetra Pak Challenges Consumers to Find Out

BEHAVIOR CHANGE - New findings from a survey and a social experiment suggest that ‘the key to happiness’ may be as simple as making small lifestyle changes that help protect Earth’s natural resources. 70 percent of the survey respondents and all of the participants in the social experiment reported that ‘making eco-minded choices’ led to significant increases in personal happiness.

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