LEADERSHIP -
Clif Bar wants to help college seniors pursue meaningful post-graduate experiences, instead of deciding based on the pressure of paying down their debt.
MARKETING AND COMMS -
Financial security company Northwestern Mutual has launched a new brand campaign with the aim of reframing people’s idea of the #GoodLife, by helping them plan for their financial futures and feel empowered to make the most of enjoying life every single day.
WALKING THE TALK -
As we continue to explore our global theme of "Redefining the Good Life," we kicked off our second annual Copenhagen conference with fresh perspectives from a host of Scandinavian and European innovators leading the charge — and the change — in this part of the world.
Max Burger: Redefining the Cheese Burger
by Melanie Vella
BEHAVIOR CHANGE -
What better way to kick off Sustainable Brands ‘17 Copenhagen than to explore the personal motivations behind changing consumer behaviours in favour of society and planet?
THE NEXT ECONOMY -
Every business leader wants consumers to think of their company as an essential ingredient in building a better life, yet the very definition of what constitutes the ‘Good Life’ changes over time.
BEHAVIOR CHANGE -
In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lead in showing them how they can make a more fulfilling life according to a US study of 1,000 adults 18+ conducted in April 2017. The Enabling the Good Life Report from Sustainable Brands and Harris Poll released today shows the dramatic shift in American attitudes and reflects a gap between people’s new aspirations and the ways business responds.
PRESS RELEASE -
80% would be loyal to brands that helped them live their new values
Large opportunity for business to support new aspirations of balance, health, and connections
PRESS RELEASE -
SAN FRANCISO, May 22, 2017 – Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands’17 Detroit at the Cobo Center in downtown Detroit. Over 2,000 business executives along with their teams from 35+ countries across the globe are attending the conference and Activation Hub. In addition, there is anticipated record breaking livestream viewership in collaboration with Detroit Public Television (DPTV).
PRESS RELEASE -
SAN FRANCISCO, May 17, 2017 – Sustainable Brands® recently unveiled the session schedule for the Activation Hub at SB’17 Detroit, running May 22-25th at the Cobo Center in downtown Detroit. The Activation Hub is the action-centered space within the conference program that allows attendees to collaborate on new tools, resources and ideas to accelerate sustainability-led innovation.
BEHAVIOR CHANGE -
In a rich and fascinating afternoon workshop on Monday, behavioural design experts Sille Krukow and Teis Andres of Krukow Behavioural Consulting explored their theory and tools on how conscientious companies can design the right environments in which consumers can achieve their sustainability aspirations.
BEHAVIOR CHANGE -
New findings from a survey and a social experiment suggest that ‘the key to happiness’ may be as simple as making small lifestyle changes that help protect Earth’s natural resources. 70 percent of the survey respondents and all of the participants in the social experiment reported that ‘making eco-minded choices’ led to significant increases in personal happiness.