WALKING THE TALK -
How can organizations best align their core business activities with community wellbeing? That was the topic of a recent Sustainable Brands webinar hosted by EVERFI and featuring insights from AT&T, EcoRise and Hershey.
MARKETING AND COMMS -
On the final day of SB’21 San Diego, a diverse array of keynote speakers
explored some of the many ways in which storytelling can be a powerful tool for manifesting the future we need.
WALKING THE TALK -
Like Earth Day, COP26 might rally internal measures on sustainability issues right now, but how can businesses stay on course and maintain that passion and focus once the moment has been and gone?
MARKETING AND COMMS -
Given the pandemic pause, it’s hard to say whether these labels will sway
decision-making for travelers. Regardless, these publicly shared labels hold travel companies accountable for measuring, sharing and continuing to reduce their carbon emissions.
WALKING THE TALK -
Through its Kirei Lifestyle Plan, Kao aims to empower at least 1 billion people to live more gently and sustainably by 2030. We caught up with Kao’s Dave Muenz to hear about the company’s progress toward its goals; and how the pandemic has both impacted, but also provided opportunities for, progress on sustainability.
FINANCE & INVESTMENT -
Simply returning profits to investors is no longer a good enough measure of success. If any stakeholder does not see benefits in the design of a capital project, then gaining support is unlikely. Is your organization ready for multi-stakeholder investment and design?
WALKING THE TALK -
Because it begs this response: “Really? If you’ve been doing sustainability for decades, why is the planet (and the human race) in the trouble it’s in?” And
corporate America doesn’t really have a good answer to that.
ORGANIZATIONAL CHANGE -
Creating truly gender-inclusive workplaces requires more than just including pronouns in email signatures. Reimagine Gender CEO Lisa Kenney explains why a broader understanding of gender is critical for leaders going forward and why getting to
know our own Gender Stories is the first step.
COLLABORATION -
To regenerate the system, we have to regenerate how we work together. What if we brought the experience of elders and the courage of the next generation together with the brand leaders tasked with shifting paradigms and making essential decisions?
MARKETING AND COMMS -
A leader in the water sports industry, NRS was shy about tooting its sustainability horn. So, it asked us: How much value does the market place on brand-level commitment to sustainability vs. product-level initiatives? Turns out, touting any of the brand’s many attributes generated a significant increase in consumer preference.
FINANCE & INVESTMENT -
In this excerpt from his bestselling book, "Decolonizing Wealth," award-winning author and philanthropic advisor Edgar Villanueva provides a glimpse into how money can help to disrupt some of the deep, systemic inequities in this country, instead of continuing to feed them.
COLLABORATION -
2019’s Ocean Plastics Leadership Summit transformed not only its host organization and its 165 participants — it catalyzed action around plastic waste at an unprecedented scale. We caught up with Ocean Plastic Leadership Network founder Dave Ford to learn more.
WALKING THE TALK -
Join us at SB’21 San Diego on Monday, October 18th — for a 2-hour workshop designed to arm every participant with the ideas and tools necessary to create a more powerful and purposeful brand.
LEADERSHIP -
Carol Cone — internationally recognized Purpose pioneer and host of the Purpose 360 podcast — spoke with the former Unilever CEO and fellow Purpose pioneer on the eve of the release of his new book, Net Positive.
WALKING THE TALK -
As governments and public entities remain slow-moving, companies backing their values with action matters more than ever. But for those unsure how to respond to shifting expectations, how do they know they’re leading in a responsible way?
BEHAVIOR CHANGE -
The two companies have teamed up to develop an interactive, educational and entertaining experience designed to educate families on how they can conserve resources in their homes with a few simple changes.
ORGANIZATIONAL CHANGE -
Can businesses do anything to mitigate their employees’ vulnerability to fake news? And should they? Corporate schooling might be an uncomfortable idea, but it could be essential to the future of US capitalism and democracy.
THE NEXT ECONOMY -
Many people are becoming more aware of their environmental footprint and the impact they have on people and the planet. This awareness can be harnessed by the tourism industry to shift passive sea-and-sun tourists into more conscientious, actively engaged travelers.
SUPPLY CHAIN -
Whether in our personal lives or in business, doing only what is required or expected is generally unsatisfying. If your plan of action means doing the bare minimum, the status quo is the likely result.
THE NEXT ECONOMY -
As the latest company to use its size and scale to help equip the next generation of workers, SBD’s ‘Empower Makers’ grants aim to advance and accelerate vocational skills training programs in the next five years — and change misconceptions that these careers are not financially rewarding.