PRODUCT, SERVICE & DESIGN INNOVATION -
R&D is the engine room of all businesses, not just tech
companies — playing an instrumental role in generating the ideas that will transform our food system in a way that can sustain both people and planet.
THE NEXT ECONOMY -
The leading ski and snowboard maker is a case study in outdoor economy resilience amid several unknowns — including climate change. CEO Vincent Wauters is committed to working with competitors for the greater good.
WALKING THE TALK -
The EDDEN Project highlights the Martinique distillery’s circular and sustainable efforts to date and its roadmap for improvement, as well as advocating for similar commitments from distilleries around the world.
PRODUCT, SERVICE & DESIGN INNOVATION -
The Innovation Connections accelerator program aims to fast-track vital food system innovations; Tesco is also calling on the UK government to help accelerate scale-up of late-stage innovations in food supply chains.
MARKETING AND COMMS -
Kansas City distiller J. Rieger & Co. has crafted a one-time edition of Cover Crop Whiskey, made with cereal rye from local farms, to raise awareness of more
sustainable farming practices.
CLEANTECH -
The first-of-its-kind ReCoral by Ørsted project aims to implement a non-invasive approach for restoring the health of coral reef ecosystems by growing healthy coral colonies on the foundations of offshore wind turbines.
PRODUCT, SERVICE & DESIGN INNOVATION -
The impact of microplastics on our world is daunting; but every step we take to curb the creation of more microplastics, while also reducing how much of them continue lurking in the environment, makes a difference.
SUPPLY CHAIN -
A new report by TRAFFIC, the FAO and the IUCN Species Survival Commission Medicinal Plant Specialist Group looks at 12 common, wild-harvested plant ingredients and their effects on local sourcing communities and ecosystems.
PRODUCT, SERVICE & DESIGN INNOVATION -
Focusing resources beyond popular attractions, and a personal sense of pride and care for a place and its people, creates the conditions for well-supported communities. Because of this, regionally focused travel companies are uniquely situated to ensure tourism creates positive ripple effects where they operate.
THE NEXT ECONOMY -
To create real change and avert a climate crisis, we must move beyond earth-neutral and embrace earth-positive — and that starts with your narrative. Here are three ways to ensure that your business, your brand and your ethos are all earth-positive.
WALKING THE TALK -
Too many corporate carbon offset schemes rely on measuring soil organic carbon — which is highly variable, hard to measure and easy to lose. Here is a four-step framework for companies looking to create tangible impacts on the ground (pun intended).
MARKETING AND COMMS -
This week, Sendle and Allbirds launched creative for Earth Week that remind consumers of the vast environmental costs of our addiction to instant-gratification retail and shipping.
BEHAVIOR CHANGE -
A recent survey found that 77% of US adults believe the pandemic has driven people in the country apart. But we’ve also seen how people’s behaviors and interests have changed in ways that demonstrate shared cultural values, regardless of where they live.
WALKING THE TALK -
A Dutch advertising watchdog has ruled that a recent ad telling the airline’s customers they could fly carbon-emission free is misleading.
THE NEXT ECONOMY -
In January, Maker’s Mark became the world’s largest distillery to earn B Corp certification — a significant milestone for the broader industry, as well as a sustainability benchmark for Kentucky’s thriving 'Bourbon Country.'
MARKETING AND COMMS -
While the herb is heralded as a natural solution for pain, anxiety and other ailments, conventional growing practices across the industry are far from earth friendly.
SUPPLY CHAIN -
Through new technologies, data collection and third-party verification, brands and retailers now have the critical assurances they need to show that the cotton fiber in their supply chain is more sustainably grown, with lower environmental and social risk.
THE NEXT ECONOMY -
For carbon markets to be effective, a dedicated effort must be made by corporate buyers and project developers to align on a high standard of excellence. Companies exploring offsets should look for these three attributes of a project to feel confident they are purchasing high-quality carbon credits.
SUPPLY CHAIN -
As consumer demand for organic cotton soars, so does skepticism over the sustainability of the sector. The response must not be to retreat from organic cotton, but to invest more in supporting farmers to help them make the often-difficult conversion to organic on the ground.
WALKING THE TALK -
SB amplifies the actions of its global community and governments in support of Ukraine and reflects on the conflict’s potential impacts on long-term sustainability efforts.