Stories About Natural Capital

Found 246 stories. Page 2 of 13.

Ørsted Trials Turning Offshore Wind Turbine Foundations Into Safe Havens For Corals
Ørsted Trials Turning Offshore Wind Turbine Foundations Into Safe Havens For Corals

CLEANTECH - The first-of-its-kind ReCoral by Ørsted project aims to implement a non-invasive approach for restoring the health of coral reef ecosystems by growing healthy coral colonies on the foundations of offshore wind turbines.

How Brands Can Help Solve the Macro Problem of Microplastics
How Brands Can Help Solve the Macro Problem of Microplastics

PRODUCT, SERVICE & DESIGN INNOVATION - The impact of microplastics on our world is daunting; but every step we take to curb the creation of more microplastics, while also reducing how much of them continue lurking in the environment, makes a difference.

Report Highlights ‘Wild Dozen’ Plant Ingredients Consumers, Companies Should Consume with Care
Report Highlights ‘Wild Dozen’ Plant Ingredients Consumers, Companies Should Consume with Care

SUPPLY CHAIN - A new report by TRAFFIC, the FAO and the IUCN Species Survival Commission Medicinal Plant Specialist Group looks at 12 common, wild-harvested plant ingredients and their effects on local sourcing communities and ecosystems.

Benefits for Local Communities Shape Offerings for Regionally Focused Travel Companies
Benefits for Local Communities Shape Offerings for Regionally Focused Travel Companies

PRODUCT, SERVICE & DESIGN INNOVATION - Focusing resources beyond popular attractions, and a personal sense of pride and care for a place and its people, creates the conditions for well-supported communities. Because of this, regionally focused travel companies are uniquely situated to ensure tourism creates positive ripple effects where they operate.

Advertisement
Sustainability Is Not Enough: Moving from Earth-Neutral to Earth-Positive
Sustainability Is Not Enough: Moving from Earth-Neutral to Earth-Positive

THE NEXT ECONOMY - To create real change and avert a climate crisis, we must move beyond earth-neutral and embrace earth-positive — and that starts with your narrative. Here are three ways to ensure that your business, your brand and your ethos are all earth-positive.

4 Ways to Unlock Carbon Finance in Agriculture to Drive Climate Action
4 Ways to Unlock Carbon Finance in Agriculture to Drive Climate Action

WALKING THE TALK - Too many corporate carbon offset schemes rely on measuring soil organic carbon — which is highly variable, hard to measure and easy to lose. Here is a four-step framework for companies looking to create tangible impacts on the ground (pun intended).

Thought-Provoking Campaigns Urge Consumers to Take More Conscious Approach to Shopping
Thought-Provoking Campaigns Urge Consumers to Take More Conscious Approach to Shopping

MARKETING AND COMMS - This week, Sendle and Allbirds launched creative for Earth Week that remind consumers of the vast environmental costs of our addiction to instant-gratification retail and shipping.

New Research Shows ‘Urban-Rural Divide’ Bridged by Interest in Sustainable Lifestyles
New Research Shows ‘Urban-Rural Divide’ Bridged by Interest in Sustainable Lifestyles

BEHAVIOR CHANGE - A recent survey found that 77% of US adults believe the pandemic has driven people in the country apart. But we’ve also seen how people’s behaviors and interests have changed in ways that demonstrate shared cultural values, regardless of where they live.

KLM Called Out for Misleading Claim That Travelers Can ‘Fly CO2 Zero’
KLM Called Out for Misleading Claim That Travelers Can ‘Fly CO2 Zero’

WALKING THE TALK - A Dutch advertising watchdog has ruled that a recent ad telling the airline’s customers they could fly carbon-emission free is misleading.

Advertisement
New B Corp Maker’s Mark Leading US Spirits Industry’s Slow Shift to Sustainability
New B Corp Maker’s Mark Leading US Spirits Industry’s Slow Shift to Sustainability

THE NEXT ECONOMY - In January, Maker’s Mark became the world’s largest distillery to earn B Corp certification — a significant milestone for the broader industry, as well as a sustainability benchmark for Kentucky’s thriving 'Bourbon Country.'

New Campaign Aims to Teach Cannabis Users Benefits of Regenerative Farming
New Campaign Aims to Teach Cannabis Users Benefits of Regenerative Farming

MARKETING AND COMMS - While the herb is heralded as a natural solution for pain, anxiety and other ailments, conventional growing practices across the industry are far from earth friendly.

When It Comes to Cotton Production, Sustainability Is in the Water
When It Comes to Cotton Production, Sustainability Is in the Water

SUPPLY CHAIN - Through new technologies, data collection and third-party verification, brands and retailers now have the critical assurances they need to show that the cotton fiber in their supply chain is more sustainably grown, with lower environmental and social risk.

Look for These 3 Attributes When Buying High-Quality Carbon Credits
Look for These 3 Attributes When Buying High-Quality Carbon Credits

THE NEXT ECONOMY - For carbon markets to be effective, a dedicated effort must be made by corporate buyers and project developers to align on a high standard of excellence. Companies exploring offsets should look for these three attributes of a project to feel confident they are purchasing high-quality carbon credits.

Organic Cotton Industry Still Sowing Seeds for Sustainability
Organic Cotton Industry Still Sowing Seeds for Sustainability

SUPPLY CHAIN - As consumer demand for organic cotton soars, so does skepticism over the sustainability of the sector. The response must not be to retreat from organic cotton, but to invest more in supporting farmers to help them make the often-difficult conversion to organic on the ground.

Advertisement
The Sustainable Brands Network, Ukraine & the Power of Community
The Sustainable Brands Network, Ukraine & the Power of Community

WALKING THE TALK - SB amplifies the actions of its global community and governments in support of Ukraine and reflects on the conflict’s potential impacts on long-term sustainability efforts.

Racing to Zero, Part 3: Reimagining Construction for Circularity
Racing to Zero, Part 3: Reimagining Construction for Circularity

THE NEXT ECONOMY - The latent circular revolution is slow in getting off the ground in construction — but it’s time to reimagine and transform the industry. Here we explore eight key shifts to help construction actors rise to the circular challenge.

IPCC to Global Business and Government Leaders: The Jig Is Up
IPCC to Global Business and Government Leaders: The Jig Is Up

THE NEXT ECONOMY - The latest IPCC report provides further detail about just how far we’re careening off the proverbial rails and our ever-narrowing window for getting back on a habitable track. But it also provides deeper insight into a potential path forward — if we take definitive, collective action immediately.

Bumble Bee, Ocean Conservancy Join Forces to Rid the World’s Oceans of Ghost Gear
Bumble Bee, Ocean Conservancy Join Forces to Rid the World’s Oceans of Ghost Gear

REDEFINING SUSTAINABLE SEAFOOD FOR THE FUTURE - The seafood giant and the global nonprofit have expanded their ongoing partnership to not only clean hazardous fishing nets out of waterways, but to try and stop fishers — large and small — from discarding gear in harmful ways.

How Climate Risk Can Inform Climate Solutions
How Climate Risk Can Inform Climate Solutions

THE NEXT ECONOMY - The fast and yet slow pace of climate change, along with the geographically dispersed nature of the impacts, can make a collective risk accounting seem overwhelming. Yet there is an interplay between climate risk and certain mitigation measures; we need to factor the risks into how we approach solutions.

Advertisement
The 3 Vital Perspectives Sustainability Leaders Need for the 2020s
The 3 Vital Perspectives Sustainability Leaders Need for the 2020s

THE NEXT ECONOMY - As we look back on 25 years of the sustainability movement and focus on the critical decade ahead, we challenge business leaders to embrace three vital perspectives in order to drive deep transformation of the way we live and work in unsettled times.

Advertisement

Featured Brand Voices

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2022 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.