MARKETING AND COMMS -
Marketing is becoming inextricable from sustainability. Marketers must collaborate with other departments closely, gather accurate knowledge and work out how to share brand attributes in a humble and credible way.
SUPPLY CHAIN -
Tackling Scope 3 emissions is a daunting task; companies must collaborate with their suppliers to understand their carbon literacy, and then work together to take steps towards reducing emissions.
THE NEXT ECONOMY -
Yale’s latest ‘Climate Change in the American Mind’ report reveals respondents’ feelings about climate change and the role of business and government in driving meaningful action — beginning with a transition to clean energy.
MARKETING AND COMMS -
Accurately measuring, tracking, comparing and reporting impacts for the process of producing, filming, displaying and running ads will be crucial for the industry to play its part in solving one of the big challenges of our time.
FINANCE & INVESTMENT -
“Since extensive built infrastructure generally overlaps with high levels of economic activity and capital value, it is imperative that the physical risk of climate change is appropriately understood and priced."
CLEANTECH -
In many parts of the US, the dairy farmer is a staple in the agricultural
landscape; yet many multi-generational dairies are closing their barn doors. Solutions such as anaerobic digesters not only help farms mitigate their environmental impacts, they create new revenue streams and cost savings.
BEHAVIOR CHANGE -
By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change.
ORGANIZATIONAL CHANGE -
From ‘quiet quitting’ to conscious quitting: Despite economic uncertainty, 51% of employees surveyed would consider resigning if employers do not align with own values.
CHEMISTRY, MATERIALS & PACKAGING -
Pangaia and Filippa K are the latest to unveil collaborations with circular textile innovators — fueling progress toward closing the loop on fabric waste.
FINANCE & INVESTMENT -
Investment portfolio emissions make up the lion’s share of an asset owner’s footprint. The Net-Zero Asset Owner Alliance’s newest Protocol aims to fight inertia in pro-climate financing and get investor portfolios in line with science by 2050.
FINANCE & INVESTMENT -
For brands that pulled out of Russia after the invasion of Ukraine, the cost was in the billions. But Russia is a tiny economy compared to China; and the costs of inaction on ESG issues could be multitudes of magnitude bigger.
SUPPLY CHAIN -
When it comes to forest products, Bio Pappel, HP, Melissa & Doug, REI and Amazon are all leaders in responsible sourcing. What does this commitment look like in practice?
MARKETING AND COMMS -
Product, product, product drove Super Bowl commercials this year; purpose and ESG communication were largely left on the bench.
CLEANTECH -
Study by Burton, New Balance, Patagonia, REI, Gore and the Outdoor Industry Association reveal major CO2, cost and energy savings with decarbonized heating processes.
CHEMISTRY, MATERIALS & PACKAGING -
By controlling and replicating natural processes, Brilliant Planet’s
technology can permanently sequester CO2 from the air while also deacidifying the ocean.
BEHAVIOR CHANGE -
Every beverage container recycled through gamified reverse vending machines will give fans an instant prize and qualify them to win NFL
season tickets.
PRODUCT, SERVICE & DESIGN INNOVATION -
I hope every entrepreneur and business leader takes a moment to see if Mother Nature has already created what they're trying to create or achieve in the marketplace.
MARKETING AND COMMS -
With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands.
CHEMISTRY, MATERIALS & PACKAGING -
The airline quickly hit a roadblock in the unrecyclability of paper cups with an integrated plastic lining necessary for beverage service.