MARKETING AND COMMS -
Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale.
THE NEXT ECONOMY -
The fast and yet slow pace of climate change, along with the geographically dispersed nature of the impacts, can make a collective risk accounting seem
overwhelming. Yet there is an interplay between climate risk and certain mitigation measures; we need to factor the risks into how we approach solutions.
THE NEXT ECONOMY -
Companies getting into the gold rush of the metaverse can, like many before them in burgeoning industries, put profit first with little thought to the implications on society. Rarely have we been able to proactively factor in brand purpose and ESG planning into the early stages of an industry; and we have the unique opportunity to get it right this time around.
WASTE NOT -
From cups and straws to the over 300 million gallons of beer expected to be drunk in the US this weekend, companies are stepping up with innovative solutions to rein in the fallout from one of our most wasteful celebration days of the year.
THE NEXT ECONOMY -
As consumer-product companies, we have a unique ability to make meaningful change in the broadest sense — and a shared responsibility to our consumers to help make doing the right thing an easy, affordable choice.
THE NEXT ECONOMY -
As we look back on 25 years of the sustainability movement and focus on the critical decade ahead, we challenge business leaders to embrace three vital
perspectives in order to drive deep transformation of the way we live and work in unsettled times.
FINANCE & INVESTMENT -
Bank.Green’s new Alliance, made up of 8 founding members, aims to fuel the global movement towards a more sustainable and climate-resilient financial sector.
MARKETING AND COMMS -
Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect
stakeholders with brands than a half-minute of airtime.
WALKING THE TALK -
The first Climate Corporate Responsibility Monitor dissects the climate pledges of 25 of the world’s leading companies — and finds they fall well short of the action required to help the world avoid the effects of catastrophic climate change.
WALKING THE TALK -
Bringing new gravitas to the term, ‘purpose-driven,’ the team behind Colive is using their uniquely delicious olive oil to help end the civil unrest that has divided their native Cyprus since the 1970s — and exemplify the benefits of social entrepreneurship and peace through cooperation.
BEHAVIOR CHANGE -
In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’
WALKING THE TALK -
The World Surf League has chosen to focus on the specific threats to its “playing field.” This risk-turned-opportunity approach to building a sustainability strategy is the best way for other leagues and teams to ‘find their wave,’ addressing the specific reasons to inspire action.
SUPPLY CHAIN -
Far from simply the latest buzzword, regenerative agriculture is an opportunity for brands to invest in a fundamentally different system that drives numerous
benefits for people and the planet — from boosting climate resilience and reversing biodiversity loss to prioritizing justice, equity and sustainable livelihoods.
FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER -
Disasters such as the aftermath of the February 2021 ice storm that left millions of Texans without running water lay bare the urgent need for updated utility infrastructure across the US. This would involve repairing and replacing hundreds of thousands of miles of water piping — but what should be used in their place?
FINANCE & INVESTMENT -
Through a series of multi-year partnerships with business-focused nonprofits, Umpqua aims to close the opportunity gap in access to capital, resources, and expertise for traditionally underserved innovators.
COLLABORATION -
Salesforce has joined JetBlue’s Sustainable Travel Partners program to accelerate sustainability of employee business travel; while JetBlue becomes the
first airline to leverage Salesforce Net Zero Cloud to track emissions.
PRODUCT, SERVICE & DESIGN INNOVATION -
Journey Foods is on a mission to transform our food system, one product at a time. Its database of over 17B data points on millions of food products and ingredients is helping companies optimize the complete lifecycle of products, from ideation to market.
PRODUCT, SERVICE & DESIGN INNOVATION -
The startups and NGOs have won the inaugural Seeding the Future Global Food System Challenge, from the Institute of Food Technologists, aimed at scaling innovations that will help transform the food system.
CHEMISTRY, MATERIALS & PACKAGING -
Driscoll’s leads the produce industry in increasing the circularity of packaging and landfill diversion of agricultural plastics. It’s the first berry company to make public commitments and inject serious funding into innovation — with a goal to create economies of scale.
MARKETING AND COMMS -
It’s true what they say: The way to someone’s heart is often through their stomach. A new WRI study suggests that carefully reframing menu language can successfully nudge diners toward more climate-friendly food options.