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Stories About Responsible Consumption

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FSC-Certified Products Nudging Consumers Into Walking Their Sustainability Talk
FSC-Certified Products Nudging Consumers Into Walking Their Sustainability Talk

BEHAVIOR CHANGE - Good for your health, good for the environment, good for the future. These common themes have consumers embracing trends toward products that are responsibly sourced and manufactured. As with many things, consumers hold the key. And for products derived from the forest, the reality is no different.

Why Halloween Is the Perfect Holiday to Consider Thrift
Why Halloween Is the Perfect Holiday to Consider Thrift

BEHAVIOR CHANGE - North Americans love to celebrate Halloween — from trick-or-treating to costume parties to haunted houses, there is no doubt a Halloween frenzy takes over even before October hits. In fact, 50 percent of Americans report Halloween is their favorite holiday. However, purchasing new costumes, candy and décorations for the whole family can quickly add up. The National Retail Federation reported that in 2017, Americans are predicted to spend an average $86.13 each on Halloween costumes, décor and candy, collectively spending $9.1 billion on Halloween-related purchases.

WRAP: Consumers Curious About What Happens to Recycling Beyond the Bin
WRAP: Consumers Curious About What Happens to Recycling Beyond the Bin

MARKETING AND COMMS - New insights from WRAP’s annual recycling tracker have revealed that over half the UK population wants to know more about what happens to their recycling beyond the bin. The results of the organization’s survey have shaped the theme of this year’s Recycle Week; ‘Recycling — it’s worth it.’

Carlsberg promotes responsible drinking with 20 million people in 20 countries on Global Beer Responsibility Day
Carlsberg promotes responsible drinking with 20 million people in 20 countries on Global Beer Responsibility Day

PRESS RELEASE - The Carlsberg Group, together with business partners and social organisations today celebrates the third annual Global Beer Responsibility Day (GBRD) - a worldwide effort to promote the responsible consumption of beer.

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Wrangler Joins Field to Market to Accelerate US Sustainable Cotton
Wrangler Joins Field to Market to Accelerate US Sustainable Cotton

CHEMISTRY, MATERIALS & PACKAGING - Further establishing itself as a strong proponent of increasing the supply of sustainable cotton, denim brand Wrangler has joined Field to Market: The Alliance for Sustainable Agriculture as an associate member. The multi-stakeholder initiative is working to unite the agricultural supply chain in defining, measuring and advancing the sustainability of food, fiber and fuel production in the United States.

Fashion Transparency Index Reveals Even Top Brands Lagging in Supply Chain Transparency
Fashion Transparency Index Reveals Even Top Brands Lagging in Supply Chain Transparency

SUPPLY CHAIN - Four years after the collapse of the Rana Plaza garment factory in which 1,134 people were killed, Fashion Revolution has released its 2017 Fashion Transparency Index, which ranks 100 of the biggest fashion companies on their social and environmental policies, practices and impacts.

Avery Dennison Teams Up with Fashion Revolution to Uncover New #Haulternatives
Avery Dennison Teams Up with Fashion Revolution to Uncover New #Haulternatives

BEHAVIOR CHANGE - Seventy-five million people work directly in the fashion and textiles industry. Many are subject to exploitation; verbal and physical abuse, unsafe working conditions and poor pay. While some progress has been made since the collapse of the Rana Plaza garment factory in 2013, which killed 1,138 people, there is still a lot to be done.

Buckle Up, Baby! Target’s Car Seat Trade-in Event Starts April 17
Buckle Up, Baby! Target’s Car Seat Trade-in Event Starts April 17

PRESS RELEASE - It’s spring cleaning time—is your old car seat on the toss list? Maybe your little one’s outgrown it, or perhaps you want an upgrade. Whatever the case, we’ll trade ya! April 17–30, bring your used car seat to Target stores nationwide and trade it in for a coupon for 20% off any car seat in our stores or at Target.com, good through May 31. What happens to all those car seats we collect? We’re teaming up with our friends at TerraCycle to make sure they get recycled, or upcycled into new products. Through the partnership, we expect to keep more than 700,000 pounds of car seat materials out of landfills.

Timberland Celebrates Earth Week with Daily Challenges for Employees
Timberland Celebrates Earth Week with Daily Challenges for Employees

PRESS RELEASE - While global outdoor lifestyle brand Timberland has an ongoing commitment to protect the outdoors, Earth Day season brings with it a range of initiatives to engage employees in the company’s environmental agenda. This year, beyond hosting Earth Day service events worldwide for employee volunteers, Timberland’s global headquarters in Stratham, New Hampshire will launch its second annual Earth Week, April 17-21. This five day effort encourages employees to reduce their individual and collective environmental footprints.

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Heineken USA Puts a Spotlight on Responsible Consumption During Alcohol Awareness Month
Heineken USA Puts a Spotlight on Responsible Consumption During Alcohol Awareness Month

PRESS RELEASE - In support of Alcohol Awareness Month, HEINEKEN USA (headquartered in White Plains, NY) announced April 4 various programs and initiatives that promote responsible drinking and moderate alcohol consumption. Every April since 1987, the National Council on Alcoholism and Drug Dependence, Inc. (NCADD) has sponsored Alcohol Awareness Month to increase public awareness and understanding, reduce stigma, and encourage local communities to focus on alcoholism and alcohol-related issues. Heineken® is an industry leader in this space and was the first brand to include responsibility messaging on its packaging. HEINEKEN USA is continuing this commitment with the following initiatives:

Unchecked Consumption Is the Elephant in the Boardroom
Unchecked Consumption Is the Elephant in the Boardroom

BEHAVIOR CHANGE - Many businesses measure growth by selling more stuff to more people, and consumer markets are expected to expand in the decades ahead. The world is on pace to exceed 9.5 billion people by 2050, with far fewer living in poverty than today. Thanks to the rapid industrialization of developing countries including China, Brazil and India, 3 billion people are projected to join the global middle class in the next 15 years alone. These demographic shifts represent both a human development victory and an enormous business opportunity for those companies positioning to meet the needs of added consumers.

There is No ‘Away’: How Each of Us Can Help Stop Plastic Pollution
There is No ‘Away’: How Each of Us Can Help Stop Plastic Pollution

WASTE NOT - Last month, Indonesia pledged to cut plastic pollution by an astounding 70 percent by 2025, in response to the UN Environment Programme’s #CleanSeas campaign. This commitment is a huge step forward in reducing the more than 8 million tons of plastic going into our oceans every year.

Europe Could Open Up €320 Billion by Scaling a Circular Economy
Europe Could Open Up €320 Billion by Scaling a Circular Economy

THE NEXT ECONOMY - The business case for sustainability, particularly the circular economy, is a strong one, and more and more researching is backing it up. A recent report by the Business & Sustainable Development Commission pointed to sustainable business models as the key to unlocking trillions of dollars in economic opportunities, and WRAP revealed that brands across the UK saved over £100 million simply by reducing food waste.

One Simple Action: How FSC, Kimberly-Clark Are Engaging Consumers in Sustainable Forestry
One Simple Action: How FSC, Kimberly-Clark Are Engaging Consumers in Sustainable Forestry

MARKETING AND COMMS - Moving the needle on consumer behavior remains a monumental task - but a necessary one if we are to achieve the United Nations’ Sustainable Development Goals (SDGs). With household consumption accounting for nearly 70 percent of economic activity in the United States, consumers’ choices can make a real difference. At the same time, consumers are faced with so many decisions in their day-to-day lives that “decision fatigue” is commonplace. We cannot expect consumers to weigh the environmental and social implications of each of their actions and purchases.

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A Sustainable Life at Home: How IKEA Plans to Become Circular
A Sustainable Life at Home: How IKEA Plans to Become Circular

PRODUCT, SERVICE & DESIGN INNOVATION - IKEA has been quietly piloting various initiatives across its European stores to see how it can build circularity into its service offering for customers. It’s a bold move, given that consumer-facing circular economy business models are still relatively embryonic, particularly in the retail market. “Over the coming years, we will support customers to care and repair, rent, share, bring back, and resell their IKEA products to prolong product life,” IKEA’s sustainability manager Jonas Engberg told me in a recent interview.

Avery Dennison Raises the Sustainability Bar
Avery Dennison Raises the Sustainability Bar

PRESS RELEASE - A long-time advocate of sustainability, Avery Dennison Label and Packaging Materials is stepping up its efforts to raise the sustainability bar. The company is inspiring converters, brands and thought leaders to work together to increase sustainability awareness, choices and collaboration to solve some of the industry's most difficult problems. Launching this month is a multifaceted initiative to engage, educate and motivate businesses and people alike, while building its sustainability leadership brand. The initiative embraces:

Millercoors Showcases Commitment to Alcohol Responsibility, Environmental Stewardship and Community Investment in 2016 Sustainability Report
Millercoors Showcases Commitment to Alcohol Responsibility, Environmental Stewardship and Community Investment in 2016 Sustainability Report

PRESS RELEASE - CHICAGO (July 18, 2016) – MillerCoors released its 2016 Sustainability Report, which provides a comprehensive review of the company’s 2015 efforts in the areas of alcohol responsibility, environmental stewardship and community investment. The nation’s second largest brewer continues to help prevent drunk driving and underage consumption, reduce water use and brewery waste, and create equal opportunities for women in beer.

Seafood consumers put sustainability before price and brand
Seafood consumers put sustainability before price and brand

PRESS RELEASE -     Seafood consumers put sustainability before price and brand New independent research reveals global motivators to seafood purchase Consumers perceive NGOs and scientific organisations as contributing most to protecting oceans Independent certification increases consumer trust in brands Awareness of the blue MSC label is 37% amongst all consumers MSC-aware consumers say they will pay a premium of up to 11% for MSC labelled seafood     

The Paperless Office 101: Making a Seamless Conversion to Digital
The Paperless Office 101: Making a Seamless Conversion to Digital

WASTE NOT - One of the biggest trends in business for years has been the paperless office. Many brands have taken the digital or paperless office to extremes; social media platform Buffer, for example, does not have a central office, relying on its employees to produce remotely. While this model is great for sustainability purposes, it isn’t ideal for larger organizations. However, that doesn’t mean that a brand the size of Amazon isn’t capable of going paperless. The conversion simply has to happen differently.

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3rd Fashion Revolution Will See Activists in 84 Countries Asking Brands #WhoMadeMyClothes
3rd Fashion Revolution Will See Activists in 84 Countries Asking Brands #WhoMadeMyClothes

SUPPLY CHAIN - This year, Fashion Revolution’s annual campaign has expanded into a week-long series of events featuring hundreds of activities, stunts and social experiments across 84 countries worldwide. Throughout Fashion Revolution Week, April 18th to 24th, consumers will demand transparency and raise awareness of exploitation in the fashion supply chain by posting on social media using the hashtag #WhoMadeMyClothes.

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