PRESS RELEASE -
More than twelve years ago, paper industry professionals said that Rolland had lost its mind. In 2004, we launched a recycled copy paper that many claimed customers would not buy. Today, that paper – Rolland Enviro – represents more than half of our production. So, how did Rolland become convinced it was on the right track?
PRESS RELEASE -
Are you serious about smoothies? Nuts over nut butters? The person everyone turns to for a healthy recipe? Today is your lucky day. mindbodygreen and PepsiCo North America Nutrition—an internal division that encompasses PepsiCo’s flagship nutrition brands including Quaker, Tropicana, Naked, and KeVita—are launching a competition to find the Next Great Nutritionist!
PRESS RELEASE -
In San Francisco today, Ford convened the City of Tomorrow Symposium, a conference dedicated to diagnosing, analyzing and proposing solutions to the many challenges facing cities as they prepare for the future.
The event gathered experts and enthusiasts in numerous fields – from politicians and urban planners to utility companies, academics and citizens – to discuss the key issues our cities need to address, and the need for extensive collaboration between government, local officials and the private sector.
WALKING THE TALK -
News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship – in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 11th article in the series.
MARKETING AND COMMS -
We’ve done a lot of thinking, and writing, over the years about the broad topic of corporate sustainability and citizenship reporting (see here and here for examples).
But for this post, I’m going to narrow the focus to what I believe are the two most important pages of your report: the CEO Letter.
Why? Simply put: It’s concise, it comes from the top, and (if properly constructed) it provides readers with critical insight into your citizenship approach — all in the span of one or two (hopefully not three) pages.
PRESS RELEASE -
Soccer is one of the fastest-growing sports in the U.S., with more than 9 million kids playing in youth soccer leagues last year alone. But getting in the game isn’t always easy—costs for equipment and registration fees can add up fast, and in some neighborhoods, there are no playing fields for miles around.
MEMBER SPOTLIGHT -
Photo credit: Michael Cummo / Hearst Connecticut MediaNelson Switzer (@NelsonSwitzer), Chief Sustainability Officer at Nestlé Waters North
America, discusses a beta project with environmental and social
economists and what keeps the field of sustainability exciting for him. Read on to learn about Nelson’s time as a Karate instructor for
inner-city youth, what he wishes people would stop saying about the
nature of sustainability and more.
PRESS RELEASE -
Today, consumers increasingly expect companies to address social justice issues, with nearly nine-in-ten (87%) citing racial equality as an issue they would like companies to prioritize. Some companies have tried to shed light on the topic, but with little understanding of the community, their efforts backfired. However, one company with a longstanding history of support for racial equality recently dared to share a bold message.
THE NEXT ECONOMY -
In a recent interview with author, educator and activist Fritjof Capra, we discussed the Earth Charter, an ethical framework for building a just, sustainable and peaceful global society in the 21st century.
SUPPLY CHAIN -
Integrating sustainability measurement, tools and practices into supply chains allows businesses create more sustainable consumer products and avoid risks to their bottom line says a new report from The Sustainability Consortium (TSC).
MARKETING AND COMMS -
It’s no surprise that people simply do not want to talk about sustainability — and why it’s important in the first place.
MARKETING AND COMMS -
Netflix has become somewhat of a cultural phenomenon, quickly emerging as an essential for Gen Z, Millennials and Baby Boomers alike. While shows such as "House of Cards" and "Thirteen Reasons Why" are the entertainment hub’s bread and butter, Netflix is now hoping to leverage its influence to turn viewers’ attention towards critical environmental and social issues. The network has signed on two new films that seek to bring the issues surrounding climate change and GMOs to the mainstream.
THE NEXT ECONOMY -
Translated from Spanish — view original interview here.
As more and more companies around the world realize the myriad benefits of “doing good” – to their reputations as well as to their bottom line, we’ve seen a surge of feel-good campaigns and initiatives aimed at engaging conscientious consumers. But are brands going far enough?
MEMBER SPOTLIGHT -
Longtime SB Corporate Member, John Frey (@John_Frey), is a Sustainable Innovation Technologist at Hewlett Packard Enterprise. He applies his diverse set of degrees in Safety Engineering, Divinity, and Missional Leadership to help customers come up with technological solutions to solve complex challenges while reducing environmental impact.
MARKETING AND COMMS -
How do we stop climate change? This is the question of our generation: If we can answer it, we can stop the worst from happening — megadroughts, famine, cities sunk beneath the sea, and more.
WALKING THE TALK -
Food is not a business like others. Food is not a commodity; it is not a consumer good - It is far more important. It is a human right, so defined by the United Nations.
Food is part of each of us. Our food tells a point of view on the world, a meaning in life. But we have lost this meaning.
FINANCE & INVESTMENT -
I have over the years developed a rule of thumb or criterion for assessing the efficacy of sustainability measurement and reporting methods that goes something like this:
If it is possible for an organization to perform “well” according to the principles of a particular measurement and reporting system and yet still be putting vital resources or human wellbeing at risk, then the system itself fails on its face and should be rightly rejected.
PRODUCT, SERVICE & DESIGN INNOVATION -
I still clearly recall a professional practice class in architecture school that made the distinction between two types of architecture firms: the Business-Centered Practice and the Practice-Centered Business. In my view, the former was a business that simply happened to practice architecture, while the latter existed to practice architecture and simply happened to function as a business.
PRESS RELEASE -
PepsiCo has announced Pine Forest High School in Fayetteville, North Carolina, as the first-place winner of the 2016–2017 nationwide Recycle Rally contest. The school recycled nearly 8.7 million bottles and cans during the school year, which PepsiCo says is the highest number recorded in the seven-year history of the Recycle Rally program.
“Recycle Rally has provided more than 2,000 schools across the country the opportunity to make recycling easy, fun and rewarding,” says Tim Carey, senior director of sustainability at PepsiCo. “We are proud to offer leadership opportunities to students who are passionate about making positive changes in the environment. Students at Pine Forest exemplify how Recycle Rally participants can make an impact in their community and beyond.”