Have Sustainable Brands delivered right to your inbox.

Stories About Storytelling

Found 468 stories. Page 18 of 24.

Stella Artois, Water.org Want You to 'Buy a Lady a Drink' to Help End Women’s Water-Collecting Journeys
Stella Artois, Water.org Want You to 'Buy a Lady a Drink' to Help End Women’s Water-Collecting Journeys

PRODUCT, SERVICE & DESIGN INNOVATION - Every day, women in developing countries spend a combined 200 million hours collecting clean water for their families. To raise awareness of this issue as part of the global water crisis and to help provide solutions, Belgian beer maker Stella Artois has launched its first global social impact campaign, “Buy a Lady a Drink.” With the support of Water.org and its co-founders Matt Damon and Gary White, “Buy a Lady a Drink” aims to help put a stop to these water-collecting journeys. The campaign formally launched on Friday at the Sundance Film Festival, of which Stella Artois is an annual sponsor.

All Capitals Are Unequal, But Some Are More Unequal Than Others
All Capitals Are Unequal, But Some Are More Unequal Than Others

NEW METRICS - “Price is what you pay, value is what you get”Warren BuffettMoving beyond one-dimensional capitalism“All capitals are unequal, but some are more unequal than others.”This was a thought that popped into my mind after a number of real-life and online conversations about the concept of multiple capitals. This notion proposes that there is a range of sources of value (capitals) that give rise to economic and social benefits, but that current accounting and economic approaches recognise only one — financial capital.

Backcasting: A Roadmap to Transformational Change
Backcasting: A Roadmap to Transformational Change

NEW METRICS - As we have entered a new year, I’d like to take a closer look at the concept of backcasting for coming up with strategies that marry ‘transformational change’ (as sustainability practitioners like to call those meaningful sustainability outcomes that leap beyond ‘making things less bad’) with viability and desirability.Backcasting? Am I casting my eyes on what lies behind us? No, in fact backcasting looks far ahead in order to create bridges towards desirable outcomes for the future.

For Clifford, Hope Springs Eternal for 'The Greening of Asia'
For Clifford, Hope Springs Eternal for 'The Greening of Asia'

ORGANIZATIONAL CHANGE - Mark Clifford’s forthcoming book, The Greening of Asia: The Business Case for Solving Asia’s Environmental Emergency (Columbia Business School Publishing, March 2015), offers a hopeful take on major trends in the region, such as entrepreneurs and entrepreneurial companies working together to generate solutions in energy, land and water conservation that are efficient and sustainable.

Advertisement
Measuring Sustainability, Part III: How a Sustainability Index Can Optimize Decision-Making
Measuring Sustainability, Part III: How a Sustainability Index Can Optimize Decision-Making

NEW METRICS - In the first two parts of this series, we explored the motivations behind creating a sustainability index, and the steps to take when creating an index. In this final part of the series, we will explore how organizations can deploy an index to make consistent decisions to support a sustainability strategy.After the index has been designed and created, the next task is to deploy it into the decisions-making structure. Let’s explore some examples of how other organizations have deployed this approach to make more sustainable products.

AT&T Ranked one of the 50 Most Community-Minded Companies for Third Straight Year
AT&T Ranked one of the 50 Most Community-Minded Companies for Third Straight Year

PRESS RELEASE - I have worked at AT&T for over 18 years. Most of that time has been spent in various sales and operations roles and I’ve really enjoyed my time with this company. But I’ve particularly enjoyed the past three years leading our community engagement programs. Why? Because I get to see firsthand how community investment and volunteer service impacts people and their communities. Because I get to see how corporations and small businesses across the country who participate in this work are so much more than product or service providers. This visibility has changed my life. It’s caused me to rethink my personal priorities and increased my awareness of how simple acts of giving and service can lead to positive changes in society.

Changing the Way Non-Financial Performance Is Measured, and Thus Managed, in Pursuit of Future-Fit Businesses
Changing the Way Non-Financial Performance Is Measured, and Thus Managed, in Pursuit of Future-Fit Businesses

NEW METRICS - Think of a company, any company. Got one? OK. Now ask yourself this: Is the company truly sustainable, in everything it does and sells? If not, then how must the company change before it is?

United Colors of Benetton, UN Women Engaging Millennials to 'End Violence Against Women Now!'
United Colors of Benetton, UN Women Engaging Millennials to 'End Violence Against Women Now!'

MARKETING AND COMMS - A group of angry-looking men surround a woman seated alone in the desert, and proceed to "stone" her … with flower petals, in a striking (no pun intended) new campaign by United Colors of Benetton in support of UN Women (the United Nations agency that promotes gender equality and empowerment of women), launched to commemorate the UN International Day for the Elimination of Violence Against Women (November 25).

My Experience Working and Living Openly Gay in AT&T’s Proud, Award-winning Workplace
My Experience Working and Living Openly Gay in AT&T’s Proud, Award-winning Workplace

PRESS RELEASE - By: Scott Sapperstein As an openly gay general manager at AT&T, I experience AT&T’s commitment to equality and inclusion firsthand; my story as an employee is special because it is unremarkable. From the day I joined AT&T 13 years ago, AT&T fostered an environment where I feel comfortable to share who I am. My husband Rob is a part of my work life just like any spouse, and when he and I married, I was proud to share the news with my AT&T family.

Advertisement
Unleash the Radical Intrapreneurs!
Unleash the Radical Intrapreneurs!

ORGANIZATIONAL CHANGE - John Meynard Keynes once said: “Practical men, who believe themselves to be quite exempt from any intellectual influence, are usually the slaves of some defunct economist.” I think most business leaders would scoff at the idea that an economist guides their business decisions, but a step back in time might challenge their skepticism.

Speakers Reimagine Business Models, Stakeholder Engagement, Product Sustainability on #SB14London Day 2
Speakers Reimagine Business Models, Stakeholder Engagement, Product Sustainability on #SB14London Day 2

PRODUCT, SERVICE & DESIGN INNOVATION - In her opening address Tuesday at SB ’14 London, Sustainable Brands founder KoAnn Skrzyniarz confronted the audience with a challenge: Reimagine what an economy might look like if it was based on trust.“The big root of the conversation we’ve been having this year is about connecting head and heart,” she said.Reflecting that it had been “an explosive year” on many fronts, with key battles on ideology taking place across the world, Skrzyniarz said the passion for interlinking sustainable business with social value was growing: “As we continue to have this conversation around the world, more communities are coming to us, asking us to localise the conversation,” she revealed.

#SB14London: How Holonomic Thinking Can Help Us Upgrade Our Leadership Skills for the New Economy
#SB14London: How Holonomic Thinking Can Help Us Upgrade Our Leadership Skills for the New Economy

LEADERSHIP - On the way into this workshop, I overheard a remark that this was a novel session, and involved working with clay … this turned out to be absolutely true, but more on that later.Simon Robinson and Maria Moraes Robinson are the co-authors of Holonomics: Business Where People and Planet Matter. The obvious question is, what exactly is ‘Holonomics’? Simon explained that he and Maria had struggled to find a suitable term for the point where ‘wholeness’ and ‘economics’ converge, and decided to create Holonomics, shorthand to describe the way in which we view the outside world, and especially the naturally occurring but complex systems in nature.

Discounting the Discount Rate: How Can We Value a Sustainable Future?
Discounting the Discount Rate: How Can We Value a Sustainable Future?

THE NEXT ECONOMY - “We are made wise not by the recollection of our past, but by the responsibility for our future.”— George Bernard ShawA bird in the hand…We know that a bird in the hand is worth two in the bush. The adage works well, and it makes sense for a hunter-gatherer, but does it also holds true for a globalised species seeking a sustainable future? Under some circumstances might the bird in the hand actually be worth less than a larger number of birds, which are potentially available but currently out of reach?Does the value proposition change at four birds in the bush, at six, or at ten?

Advertisement
J&J, HP, Kaiser Discuss Effective Metrics, Messaging in Push for Sustainability in Healthcare
J&J, HP, Kaiser Discuss Effective Metrics, Messaging in Push for Sustainability in Healthcare

NEW METRICS - On Wednesday, I had the pleasure to attend Metrics that Matter, Messages that Motivate — Making the Right Case for Sustainability in Healthcare, an event hosted by The Wharton Initiative for Global Environmental Leadership (Wharton IGEL) and Johnson & Johnson at Wharton’s West coast campus in San Francisco. Geoffrey Garrett, recently named dean of the Wharton School at the University of Pennsylvania, kicked things off by emphasizing the importance of sustainability in every area of our daily lives.

Startup Setting Out to Make Fashion Industry Transparent, 'Just'
Startup Setting Out to Make Fashion Industry Transparent, 'Just'

PRODUCT, SERVICE & DESIGN INNOVATION - The deadly collapse of the Rana Plaza textile factory in Bangladesh in April 2013 was a tragic, overdue wake-up call to the fashion industry — not only to take action to ensure the safety of workers throughout their value chains, but also to illustrate the critical need for transparency as far as their operations reach throughout the world.

#NewMetrics '14: TD Bank, Intel, CA Technologies, WeSpire Share Employee Impact Case Studies
#NewMetrics '14: TD Bank, Intel, CA Technologies, WeSpire Share Employee Impact Case Studies

NEW METRICS - Rounding out the final afternoon of Sustainable Brands’ New Metrics ‘14, Susan Hunt Stevens, founder & CEO of WeSpire, led a candid, data-rich conversation with representatives from TD Bank, Intel and CA Technologies about their employee engagement programs.“These three people are doing really amazing work not only in employee engagement, but more importantly, connecting employee engagement to broader business value and key HR metrics,” Stevens said.

#NewMetrics '14 Panel Explores Data-Derived Solutions to Top Global Supply Chain Risks
#NewMetrics '14 Panel Explores Data-Derived Solutions to Top Global Supply Chain Risks

NEW METRICS - It’s Friday afternoon at New Metrics ’14, and next on the agenda is a workshop offering data-based insights and recommendations on top global supply chains risks from specialists in the field.The conversation was co-led by Andrew Savini, Manager of Supplier Management & Audits at Intertek, and Mark Robertson, Head of Marketing & Communications at Sedex, who shared their companies’ data analyses of supply chain risks and real-world experience.

2-Part #NewMetrics '14 Panel Shines Light on Sustainability Context in Practice
2-Part #NewMetrics '14 Panel Shines Light on Sustainability Context in Practice

NEW METRICS - A two-part session on Thursday afternoon explored sustainability context through examining the evolution of corporate sustainability goals, and case studies from leading companies proactively applying it to their goal-setting processes.First, Sustainability Context Group co-founder Bill Baue — moderator of both parts — led a discussion on the state of corporate sustainability goals and equipping companies with practical advice on how to incorporate context.

Advertisement
Almost 400,000 Fill NYC Streets to Drive Home the Need for Climate Action
Almost 400,000 Fill NYC Streets to Drive Home the Need for Climate Action

COLLABORATION - Almost 400,000 people turned out in NYC yesterday for the US edition of the People's Climate March, the largest protest in the history of the issue, joined by more than 2,000 events in 166 countries worldwide.The streets began to fill up about 10:30am, with the official start scheduled for 11:30am, at 59th Street and Columbus Circle.

Advertisement

Featured Brand Voices

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2021 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.