Have Sustainable Brands delivered right to your inbox.

Stories About Storytelling

Found 464 stories. Page 5 of 24.

SoulBuffalo Gets Execs Out from Behind Desks to See Their Impacts on the World
SoulBuffalo Gets Execs Out from Behind Desks to See Their Impacts on the World

LEADERSHIP - As we at Sustainable Brands — and anyone working to rectify the damage people have done to the planet — are well aware, it's all too easy to ignore pressing social and environmental issues if their effects can’t be seen or felt in our daily lives. After a life-altering excursion across three continents, SoulBuffalo CEO and founder Dave Ford was determined to find a way to change this, by taking those just as responsible for causing as solving many of these issues — global corporate decision-makers — out into the wild to experience the effects of their business decisions with their own senses.

Nat Geo's 'Planet or Plastic?' Initiative Latest Attempt to Save the Oceans from Plastic
Nat Geo's 'Planet or Plastic?' Initiative Latest Attempt to Save the Oceans from Plastic

MARKETING AND COMMS - As the amount of single-use plastic in the world's oceans continues to grow, National Geographic is announcing a new, global commitment to tackle this pressing problem. On Wednesday, the media giant launched Planet or Plastic?, a multiyear initiative aimed at raising awareness of this challenge and reducing the amount of single-use plastic that enters the world's oceans.

The Hundred People Behind Your Favorite Pair of Jeans
The Hundred People Behind Your Favorite Pair of Jeans

SUPPLY CHAIN - Have you ever stopped to think about how many people were involved in making the clothes you buy? Chances are you have heard about or read The Travels of a T-shirt in a Global Economy or listened to Planet Money’s piece on making a t-shirt. Both are incredibly interesting examinations of the effects of global trade on the fashion industry, developing countries and garment workers.

People Aren’t Saving the Planet. Corporations Are.
People Aren’t Saving the Planet. Corporations Are.

WALKING THE TALK - It’s official. Sustainability is mainstream. You probably already knew that. What you may not know is that Americans aren’t really changing their personal behaviors. They’re changing their buying behaviors. And that gives brands a new way to win in the marketplace. Here’s what we’re seeing in our ongoing polling of Americans to understand their attitudes and behaviors related to the environment: One of our most recent surveys finds that 88 percent of Americans believe the average person should be taking concrete steps to reduce environmental impact, and nearly 80 percent feel a sense of personal responsibility to change daily purchase habits and practices to positively impact the environment.

Advertisement
Jackie Chan Highlights Circular Economy ‘Green Hero’ Arthur Huang in New Documentary
Jackie Chan Highlights Circular Economy ‘Green Hero’ Arthur Huang in New Documentary

WASTE NOT - On April 21st, at the Palace Cinema in Raffles City, Changning, Shanghai, I attended the premiere of the first of a three-part documentary series, “Jackie Chan’s Green Heroes” — a joint project by the action movie star, National Geographic Partners LLC and Buick — which captures stories of sustainability innovators to inspire and educate the public.

Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause

MARKETING AND COMMS - For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from. But over time, the influx of digital technology has completely transformed how people get dogs. And Millennials, the largest generation of dog lovers ever, are increasingly relying on online sources, which makes it difficult to track where our furry friends are coming from.

Diageo VR Series Gives Consumers First-Person Perspective on Dangers of Binge Drinking
Diageo VR Series Gives Consumers First-Person Perspective on Dangers of Binge Drinking

BEHAVIOR CHANGE - A night of celebration for a friend moving for a new job turns to tragedy in a new virtual reality (VR) experience from Diageo about the dangers of binge drinking. In a follow-up to 2016's "Decisions," which placed viewers in the front seat of a fatal drunk driving crash, "Decisions: Party's Over" immerses consumers in a first-person, interactive story.

‘Closing the Loop’ Doc Stresses Imperative for Circular Revolution, Shares Success Stories
‘Closing the Loop’ Doc Stresses Imperative for Circular Revolution, Shares Success Stories

THE NEXT ECONOMY - Going “circular” refers to the change from our current take-make-waste linear economy to a borrow-use-return circular economy, also known under the banners of ‘zero-waste’ and ‘cradle-to-cradle.’ The concept has sparked a movement among companies, governments, NGOs, and

Beautiful Then, #TooLatergram Now: Photos Compare Former Glory to Current Reality
Beautiful Then, #TooLatergram Now: Photos Compare Former Glory to Current Reality

MARKETING AND COMMS - Is there any better platform than Instagram to turn the jealousy of wanderlust into environmental awareness? Followers scroll through the feeds of travel influencers, admiring the photos of scenic destinations and express their enjoyment with a 'like' and their envy in the comments. The World Wildlife Fund (WWF) and ad agency TBWA\Paris saw this as an opportunity to highlight how many beautiful places are being lost to pollution, clear-cutting and other forms of environmental destruction.

Advertisement
3 Things CEOs Must Understand When Pivoting to Purpose
3 Things CEOs Must Understand When Pivoting to Purpose

LEADERSHIP - Dear CEO, I know it’s lonely at the top. Each day you contend with a boiling stew of global competition, digital transformation, labor issues and challenging board members, to name a few. You walk this tightrope while hewing to a notion of shareholder primacy that has guided you throughout your career — the need to maximize financial profits and consider shareholders above all other stakeholders. And now, here comes society nipping at your heels, demanding that you incorporate social purpose into your corporation.

Business Has Never Been More Critical in Advancing Gender Equality
Business Has Never Been More Critical in Advancing Gender Equality

LEADERSHIP - The adage, “behind every great man, there is a great woman,” has officially — and irretrievably — been relegated to the history books. In its place comes the understanding that behind every woman is a powerful and growing network of women who have, and are helping to, pave the way. When I joined Ceres more than a decade ago, I was privileged to experience firsthand the power of working under a female CEO and a gender-balanced leadership team. Today, even as the organization has quintupled in size, Ceres maintains this gender parity.

Middle School Students Are Saving Rainforests Using Old Smartphones
Middle School Students Are Saving Rainforests Using Old Smartphones

CLEANTECH - Hundreds of students from Los Angeles STEM programs will participate in one of the largest student-driven programs ever launched to protect the world’s rainforests. Rainforest Connection’s “Planet Guardians” program will guide middle schoolers in building solar-powered listening devices using old smartphones. These “Guardian” devices will be installed high in the trees of fragile rainforests to capture sounds of illegal logging and alerting forest rangers in real time.

Canopy Sheds Light on Link Between Fashion, Rainforests in New Short Film
Canopy Sheds Light on Link Between Fashion, Rainforests in New Short Film

MARKETING AND COMMS - While textile waste and human rights are often the focus of conversations surrounding sustainability in the fashion industry, most consumers remain unaware of the sector’s impact on forests and the wildlife and communities that rely on them. In a bid to raise awareness around the need to protect this valuable natural resource, Canopy, an environmental organization dedicated to protecting the world’s forests, has launched a new video for International Day of Forests that connects clothing to the rainforests of Northern Sumatra.

P&G, Nat Geo Shed Light on Global Water Crisis in New Documentary
P&G, Nat Geo Shed Light on Global Water Crisis in New Documentary

MARKETING AND COMMS - One in 10 people around the world lacks access to clean drinking water, yet the majority of US consumers are unaware of the extent of the global water crisis, new research from Procter & Gamble (P&G) shows.

Advertisement
Member Spotlight: Paulette Frank from Johnson & Johnson shares why healthy people need a healthy planet and what that means for businesses
Member Spotlight: Paulette Frank from Johnson & Johnson shares why healthy people need a healthy planet and what that means for businesses

MEMBER SPOTLIGHT - Paulette Frank, vice president, EHS and sustainability at Johnson & Johnson, sat down with us recently to discuss her inspiration for tackling issues related to human and environmental health. Keep reading to discover why Paulette enjoys palm reading (for fun), what compels her to run toward the next big challenge, how she’d like to pool resources with other members, and more.

What I Learned from 14 Years of Shooting ‘Images from a Warming Planet’
What I Learned from 14 Years of Shooting ‘Images from a Warming Planet’

MARKETING AND COMMS - Over the past fourteen years, photographer Ashley Cooper amassed the world’s single largest collection of images documenting the impacts of climate change and renewable energy projects around the world, which have just been published in a book entitled Images From a Warming Planet. Jonathon Porritt, who wrote the foreword for the book, called it “An extraordinary collection of images and a powerful call to action.” Here, Cooper recounts the highs, lows and lessons learned during his journey.

Trending: Int'l Women's Day Spawns Host of Social Impact Partnerships, Films, Campaigns
Trending: Int'l Women's Day Spawns Host of Social Impact Partnerships, Films, Campaigns

MARKETING AND COMMS - At a moment when the world is beginning to more fully acknowledge the power and voice of women, big name brands and organizations are using their influence — and some creative marketing — to shed light on issues such as the gender pay gap and the lack of opportunities for women in STEM.

Air New Zealand Sheds Light on Climate Change in New Safety Video
Air New Zealand Sheds Light on Climate Change in New Safety Video

MARKETING AND COMMS - Air New Zealand has uncovered a unique way to use its global reach to spark a conversation around climate change. In partnership with Antarctica New Zealand and the New Zealand Antarctic Research Institute, the airline has created a new safety video that showcases the frozen continent and highlights the important climate and environmental science taking place there.

Member Spotlight: Cathy Combs discusses Eastman’s collaborative spirit, her love of nature, and finding her tribe at SB
Member Spotlight: Cathy Combs discusses Eastman’s collaborative spirit, her love of nature, and finding her tribe at SB

MEMBER SPOTLIGHT - Cathy Combs, director of sustainability at Eastman, shares why Eastman invests in social initiatives to drive business value. Cathy also explains how FOMO (fear of missing out) influenced her 30-year career at Eastman and how she eventually found herself driving sustainability initiatives throughout the business. Keep reading to learn more!

Advertisement
UNICEF Honors Kimberly-Clark With 2018 Children First Award
UNICEF Honors Kimberly-Clark With 2018 Children First Award

PRESS RELEASE - UNICEF USA has recognized Kimberly-Clark with the 2018 Children First Award for its ongoing efforts to raise awareness and funding for the global aid organization, and its collaboration with UNICEF on innovative projects to improve children’s health and wellbeing.

Advertisement

Featured Brand Voices

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2021 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.