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Stories About Storytelling

Found 455 stories. Page 5 of 23.

Beautiful Then, #TooLatergram Now: Photos Compare Former Glory to Current Reality
Beautiful Then, #TooLatergram Now: Photos Compare Former Glory to Current Reality

MARKETING AND COMMS - Is there any better platform than Instagram to turn the jealousy of wanderlust into environmental awareness? Followers scroll through the feeds of travel influencers, admiring the photos of scenic destinations and express their enjoyment with a 'like' and their envy in the comments. The World Wildlife Fund (WWF) and ad agency TBWA\Paris saw this as an opportunity to highlight how many beautiful places are being lost to pollution, clear-cutting and other forms of environmental destruction.

3 Things CEOs Must Understand When Pivoting to Purpose
3 Things CEOs Must Understand When Pivoting to Purpose

LEADERSHIP - Dear CEO, I know it’s lonely at the top. Each day you contend with a boiling stew of global competition, digital transformation, labor issues and challenging board members, to name a few. You walk this tightrope while hewing to a notion of shareholder primacy that has guided you throughout your career — the need to maximize financial profits and consider shareholders above all other stakeholders. And now, here comes society nipping at your heels, demanding that you incorporate social purpose into your corporation.

Business Has Never Been More Critical in Advancing Gender Equality
Business Has Never Been More Critical in Advancing Gender Equality

LEADERSHIP - The adage, “behind every great man, there is a great woman,” has officially — and irretrievably — been relegated to the history books. In its place comes the understanding that behind every woman is a powerful and growing network of women who have, and are helping to, pave the way. When I joined Ceres more than a decade ago, I was privileged to experience firsthand the power of working under a female CEO and a gender-balanced leadership team. Today, even as the organization has quintupled in size, Ceres maintains this gender parity.

Middle School Students Are Saving Rainforests Using Old Smartphones
Middle School Students Are Saving Rainforests Using Old Smartphones

CLEANTECH - Hundreds of students from Los Angeles STEM programs will participate in one of the largest student-driven programs ever launched to protect the world’s rainforests. Rainforest Connection’s “Planet Guardians” program will guide middle schoolers in building solar-powered listening devices using old smartphones. These “Guardian” devices will be installed high in the trees of fragile rainforests to capture sounds of illegal logging and alerting forest rangers in real time.

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Canopy Sheds Light on Link Between Fashion, Rainforests in New Short Film
Canopy Sheds Light on Link Between Fashion, Rainforests in New Short Film

MARKETING AND COMMS - While textile waste and human rights are often the focus of conversations surrounding sustainability in the fashion industry, most consumers remain unaware of the sector’s impact on forests and the wildlife and communities that rely on them. In a bid to raise awareness around the need to protect this valuable natural resource, Canopy, an environmental organization dedicated to protecting the world’s forests, has launched a new video for International Day of Forests that connects clothing to the rainforests of Northern Sumatra.

P&G, Nat Geo Shed Light on Global Water Crisis in New Documentary
P&G, Nat Geo Shed Light on Global Water Crisis in New Documentary

MARKETING AND COMMS - One in 10 people around the world lacks access to clean drinking water, yet the majority of US consumers are unaware of the extent of the global water crisis, new research from Procter & Gamble (P&G) shows.

Member Spotlight: Paulette Frank from Johnson & Johnson shares why healthy people need a healthy planet and what that means for businesses
Member Spotlight: Paulette Frank from Johnson & Johnson shares why healthy people need a healthy planet and what that means for businesses

MEMBER SPOTLIGHT - Paulette Frank, vice president, EHS and sustainability at Johnson & Johnson, sat down with us recently to discuss her inspiration for tackling issues related to human and environmental health. Keep reading to discover why Paulette enjoys palm reading (for fun), what compels her to run toward the next big challenge, how she’d like to pool resources with other members, and more.

What I Learned from 14 Years of Shooting ‘Images from a Warming Planet’
What I Learned from 14 Years of Shooting ‘Images from a Warming Planet’

MARKETING AND COMMS - Over the past fourteen years, photographer Ashley Cooper amassed the world’s single largest collection of images documenting the impacts of climate change and renewable energy projects around the world, which have just been published in a book entitled Images From a Warming Planet. Jonathon Porritt, who wrote the foreword for the book, called it “An extraordinary collection of images and a powerful call to action.” Here, Cooper recounts the highs, lows and lessons learned during his journey.

Trending: Int'l Women's Day Spawns Host of Social Impact Partnerships, Films, Campaigns
Trending: Int'l Women's Day Spawns Host of Social Impact Partnerships, Films, Campaigns

MARKETING AND COMMS - At a moment when the world is beginning to more fully acknowledge the power and voice of women, big name brands and organizations are using their influence — and some creative marketing — to shed light on issues such as the gender pay gap and the lack of opportunities for women in STEM.

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Air New Zealand Sheds Light on Climate Change in New Safety Video
Air New Zealand Sheds Light on Climate Change in New Safety Video

MARKETING AND COMMS - Air New Zealand has uncovered a unique way to use its global reach to spark a conversation around climate change. In partnership with Antarctica New Zealand and the New Zealand Antarctic Research Institute, the airline has created a new safety video that showcases the frozen continent and highlights the important climate and environmental science taking place there.

Member Spotlight: Cathy Combs discusses Eastman’s collaborative spirit, her love of nature, and finding her tribe at SB
Member Spotlight: Cathy Combs discusses Eastman’s collaborative spirit, her love of nature, and finding her tribe at SB

MEMBER SPOTLIGHT - Cathy Combs, director of sustainability at Eastman, shares why Eastman invests in social initiatives to drive business value. Cathy also explains how FOMO (fear of missing out) influenced her 30-year career at Eastman and how she eventually found herself driving sustainability initiatives throughout the business. Keep reading to learn more!

UNICEF Honors Kimberly-Clark With 2018 Children First Award
UNICEF Honors Kimberly-Clark With 2018 Children First Award

PRESS RELEASE - UNICEF USA has recognized Kimberly-Clark with the 2018 Children First Award for its ongoing efforts to raise awareness and funding for the global aid organization, and its collaboration with UNICEF on innovative projects to improve children’s health and wellbeing.

Coke, Dow, Kimberly-Clark Join Coalition to Tackle Ocean Plastics in SE Asia
Coke, Dow, Kimberly-Clark Join Coalition to Tackle Ocean Plastics in SE Asia

WASTE NOT - Corporate action to tackle the mounting problem of ocean plastics is on the rise with new commitments and cross-industry initiatives cropping up regularly.

Employees Are Your Best Purpose Ambassadors
Employees Are Your Best Purpose Ambassadors

MARKETING AND COMMS - This is the fourth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

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Toyota Tackles Climate Change, Inclusivity in ‘Start Your Impossible’ Campaign
Toyota Tackles Climate Change, Inclusivity in ‘Start Your Impossible’ Campaign

MARKETING AND COMMS - Building on the success of its “Good Odds” spots released during the Super Bowl, in which it highlighted the real-life story of Canadian Para-alpine skier Lauren Woolstencroft, auto giant Toyota has released a new ad campaign “Start Your Impossible” for the Olympic and Paralympic Winter Games PyeongChang 2018.

Can Being Socially Responsible Get You a Date?
Can Being Socially Responsible Get You a Date?

MARKETING AND COMMS - In my book, Rise Up: How to Build a Socially Conscious Company, I made a number of predictions about the future, ranging from the rise of women to a more equitable and influential role in the workplace to the growth of worker collectives, such as co-ops and employee-owned companies, in the marketplace. I also predicted that ratings systems would proliferate in every walk of life, from companies to cities to individuals:

CEO of Ørsted calls for action on global climate crisis
CEO of Ørsted calls for action on global climate crisis

PRESS RELEASE - Ørsted’s annual sustainability report is now released. Over the past decade, the Danish-based energy company has achieved 82% coal reduction, 67% carbon reduction and 64% renewable energy in their power and heat generation. CEO of Ørsted, Henrik Poulsen, has a clear vision.

UN Talanoa Dialogue Portal Invites Businesses to Contribute to Climate Discussion
UN Talanoa Dialogue Portal Invites Businesses to Contribute to Climate Discussion

MARKETING AND COMMS - The UN Climate Change secretariat is launching an online portal that invites countries, businesses, local government and civil society to contribute to the climate change conversation. The platform will support the Talanoa Dialogue, an international conversation mechanism launched during COP23 in Bonn, which will help track progress on current commitments and drive global climate action.

Purpose Differentiates in an Age of Disruption
Purpose Differentiates in an Age of Disruption

MARKETING AND COMMS - What makes a good company successful in an age where we are blessedly cursed with a wide selection of products in every category? With technology being a widespread disruptor, the business landscape is rapidly changing and making some companies obsolete almost overnight. Do you recall Blockbuster?

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5 Hacks to Activate Purpose in the Workplace
5 Hacks to Activate Purpose in the Workplace

MARKETING AND COMMS - It should come as no surprise that purpose — defined as your company’s aspirational reason for being beyond profit — plays a key role in the direction of your business on multiple levels. Purpose is an overarching “north star” that serves as a guidepost for decision making.

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