When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our current economic system will be especially challenging for larger companies with insatiable IPOs, but I’d like to share some ways it not only can be done but is being done.1. CSRCorporate social responsibility has been a fantastic gateway for newcomers to sustainable business values, allowing a brand to better understand its impacts and act as a baseline to refer back to over time.
Arizona State University (ASU) and the Dutch Municipality of Haarlemmermeer, along with private partners in the Haarlemmermeer region, have come together to create the world’s first regional plan based on the principles of a circular economy.The project, “Haarlemmermeer Beyond Sustainability,” will be coordinated by the Global Sustainability Solutions Center (GSSC) at Haarlemmermeer, a program within the Walton Sustainability Solutions Initiatives at ASU’s Global Institute of Sustainability. The center will partner with the municipality, Park 20I20 and SADC (Schiphol Area Development Company) to create a regional visioning and planning strategy that will close resource loops in the most efficient, economical and sustainable manner possible.
No one can deny that the emergence of circular economy thinking is throwing up some fascinating dynamics right now. This urgent need for systems-level redesign requires an experimental cocktail of innovation and imagination, not to mention open platform dialogue and collaboration. Increasingly, brands are realising that is it no longer sufficient to be wedded to sustainable ideals; they need to be prepared to disrupt their business models from within.
Crowd Companies, a brand council primarily focusing on the collaborative economy movement, and Vision Critical, a consultancy that specializes in helping companies glean pertinent stakeholders insights, have partnered on a new report, Sharing Is the New Buying: How to Win in the Collaborative Economy, which for the first time maps the size and characteristics of the movement.
The sharing economy is a multibillion-dollar industry that's making big brands feel uneasy. Also known as the collaborative economy, borrowing, lending, reusing, and reselling is moving full speed ahead, and in 2014, large companies and organizations will struggle if they don’t do a few key things to adapt.Sharing as a business model is on the rise, with more than 200 companies already part of the movement. Look no further than million dollar businesses such as Airbnb, Lyft or LendingClub as examples. The numbers tells us that people want to rent out their apartment when they’re out of town, share a ride, and loan money to people in need.
A new report released Friday by the World Economic Forum (WEF) at its annual meeting in Davos, in collaboration with the Ellen MacArthur Foundation (EMF), contends that over US$1 trillion a year could be generated for the global economy by 2025 and 100,000 new jobs created within the next five years if companies focused on building circular supply chains to increase the rate of recycling, reuse and remanufacture.
The Ellen MacArthur Foundation (EMF) announced today from the World Economic Forum in Davos that Unilever has joined Cisco, Kingfisher, Philips and Renault as the EMF’s latest Global Partner. The partnership will find the Foundation supporting Unilever as a pathfinder in unlocking the value of the circular economy within the FMCG industry. Unilever CEO Paul Polman has long viewed the circular economy model as a key opportunity for business development. In his foreword for the Foundation's second economic report, he stated:
Cross-Posted from Collaboration.
According to a Berkeley study, one properly shared car reduces the need for nine owned cars. Participating in a car co-op may not be up your alley, but there are plenty of Millennials eschewing ownership and Boomers that are downsizing who buy into the notion of the “Collaborative Economy” — making co-owning cars a viable option for some.
A Shareable City enables residents to efficiently and safely share all kinds of assets — from spaces to cars, skills and utilities — to create stronger, healthier and more connected communities. From a policy perspective, a Shareable City looks at multiple aspects of urban planning and community well-being through a collaborative economy lens and proactively supports these goals.At Collaborative Lab, we believe that 2014 will be a big year for Shareable Cities. Why? Here are some of our favorite reasons. If you have others to add, please tweet them to @ShareableCity and let us know!
While many recognize that capitalism is significantly flawed, coming up with a practical, alternative economic framework that fixes all bugs has proven a mammoth challenge. This channel is devoted to the brilliant minds making progress in ‘changing the game’ by identifying viable features of a thriving global economy delivering health, dignity and happiness to all involved. Here's to the next economy.
'Energy independence' is a term we hear a lot of politicians throw around, but not too many actually follow through on their plans or promises.Aruba, however, is actually making good on its goal of energy independence. The tiny Caribbean country is not only addressing its energy concerns but is actually on track to become fully energy independent by 2020, thanks to a number of clean-energy investments and initiatives.Sure, it might be easier for a country that measures about 20 x 6 miles to achieve energy independence than it is for, say, the U.S., but that doesn’t mean we can’t learn a thing or two from this country and what it is doing to get its energy situation in order. Let’s take a look at some lessons we can take away from Aruba's example:
Across numerous countries, the economic contribution of the not-for-profit sector has been on the rise since the late 1990s. In Canada, for example, not-for-profit institutions now contribute 8% of the country’s gross domestic product. Moreover, in the U.S. the not-for-profit (NFP) sector grew significantly faster than the for-profit (FP) sector between 2001-2011, despite the financial crisis of 2008.
Cross-Posted from Marketing and Comms.
New Leaf Paper and Plum Organics were among the 17 companies on Thursday that were the first to register as Delaware benefit corporations after the legislation legalizing it was signed on July 17.Some of the other registering companies included leading fair trade food business Alter Eco, popular home goods brand Method Products and online personal delivery farmers' market Farmigo.
A group of energy companies, philanthropic foundations and environmental groups have formed a new organization providing shale gas producers with performance standards certification for shale development.
Cross-Posted from New Metrics.
Shell released new scenarios last week that explore two possible futures with dramatically different implications for society and the world’s energy system. One scenario sees cleaner-burning natural gas becoming the most important energy source globally by the 2030s and early action to limit carbon dioxide emissions. The other sees solar becoming the top source by about 2070, but with slower action to address the threat of climate change.The New Lens Scenarios look at trends in the economy, politics and energy as far ahead as 2100, and underscore the critical role government policies could play in shaping the future.