How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.
Cross-Posted from The Next Economy. The new short documentary, Street Surfers, explores the lives and livelihoods of the young men indirectly serving the environment through recycling as a means of income.
Cross-Posted from Leadership. The aim of this new venture from academic publishing giant Taylor & Francis is to enable students and tutors to deliver the change they want throughout their careers and lives.
Cross-Posted from Business Case. Dear CEOs, CCOs, CMOs, CFOs, MDs and CDs: It’s time to wake up ... Commit your creativity to ‘the biggest brief’ this sector has ever known.
Honest's new campaign showcases the brand’s purpose-driven DNA and longstanding mission to democratize organics and promote economic opportunity — as well as its expanding portfolio.
Consumers want to trust that the products they are buying are accurately labeled, but in a marketplace saturated with brands all making different claims, this is easier said than done.
Cross-Posted from Collaboration. Just ahead of its 100th birthday, the Dutch airline calls on global aviation industry, individual travelers to join forces for sustainable air travel — or take the train, instead.
Thomas Kolster provides a behind-the-scenes look from a Sustainable Development Goals jury member at last week's Cannes Lions.
Cross-Posted from Finance & Investment. Investors with nearly $10 trillion in assets are targeting over 700 companies that are not transparent enough about their environmental impact, and pushing them to disclose this information through CDP. This is the first time that CDP is reporting publicly on its Non-Disclosure Campaign.
H&M’s move towards transparency has been praised by competitors and consumers alike. But other firms looking to emulate this heightened visibility approach should understand that transparency is merely the end goal in a multi-step process.
Cross-Posted from Behavior Change. On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage stakeholders on a variety of topics — from more sustainable food choices and healthier masculinity to much-needed changes in policy.
“It is not business-to-consumers, but human-to-human. The future is bright for marketing.” — Valérie Hernando-Presse
Cross-Posted from Behavior Change. On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality.
Cross-Posted from Behavior Change. SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.
The “Glowing Glowing Gone” campaign advocates for action for coral reef conservation by highlighting the global danger signaled by fluorescing corals.
Cross-Posted from Leadership. National Geographic’s efficacy lies at the nexus of science, entertainment and purpose. We spoke with CMO Jill Cress to learn how this ‘purpose-native’ media giant maximizes its impacts through strategic partnerships.
SB’19 Detroit is where global leaders in sustainable initiatives come to be inspired as well as share their innovative approaches and strategies. With a diverse and talented community of brands, everyone comes willing to learn.
First-of-its-kind biometrics research from Porter Novelli/Cone shows that 79% of US consumers feel a deeper personal connection to companies with values similar to their own.
SEKISUI SDGs Academy encourages users to think in an enjoyable way about the connections between themselves and the SDGs, through activities such as card games, which involve information about the company’s own products.
Cross-Posted from The Next Economy. CEOs and other representatives of more than 75 US businesses and trade associations, with combined market valuations of nearly $2.5 trillion, call for federal climate action including carbon pricing.
ReSource isn’t another commitment or a new partnership; to join, companies have to publicly share data and progress on their plastic-reduction efforts — giving us the first real understanding of whether industry-wide progress is being made on tackling plastic pollution.