Marketing and Comms

How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.

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Toyota Launches Initiative To Drive Environmental Awareness In U.S. Hispanic Community

Toyota has announced a program aimed at promoting environmental awareness in the Hispanic communities in Miami and Los Angeles while also providing the tools to continue on the path of going green.

Pure Strategies Partners With CDP To Help Companies Disclose Emissions, Reduce Climate Risks

U.S.-based sustainability consulting firm Pure Strategies this week announced a partnership with the Carbon Disclosure Project (CDP) to help companies that disclose emissions to CDP to minimize climate risks and impacts in their organizations, products and global supply chains.

Sustainable Travel Leadership Network Releases Tool To Help Destinations Assess, Improve Sustainability

Last week, the Sustainable Travel Leadership Network (STLN), a group of leading companies from major travel industry sectors united to share knowledge on responsible tourism, unveiled a new tool to help the travel industry make informed decisions on investments in destination development.

The Two Deficits, Part Three: The Root of the Conflict

This is the third in a series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits, from the book Towards a New Agenda for America:

Report: CSR No Longer Optional, Now a Reputational Imperative

Consumers now expect companies to be an active participant — if not a driving force — in solving the most pressing social and environmental issues, according to the 2013 Cone Communications/Echo Global CSR Study.

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Report Finds Peers, Consumer Reviews Now as Trusted as Certifications for Sustainability Claims

A recent study by BBMG, GlobeScan and SustainAbility claims social sources such as consumer reviews, blogs and message boards as well as friends, family and co-workers now rival traditional sources such as certifications and media reports as consumers’ most trusted sources for determining whether a product is socially and environmentally responsible.

#BetheStart Campaign - Week 4: Smarter Travel

With transport now the fastest growing source of greenhouse gas emissions in the UK, sustainable travel can make a significant contribution to mitigating the effects of climate change.

How To Use an Awards Scheme To Engage Your Stakeholders

At 2degrees, we’re all about engagement.

SAP Advances Business Case for Integrated Reporting

SAP is using its integrated sustainability and annual report to promote more deeply embedded sustainability in its operations, the software company’s chief sustainability officer, Dr.

The Two Deficits, Part Two: What's Exceptional About America?

This is the second in a multi-part series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits, from the book Towards a New Agenda for America:

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Sustainability: Understand, Adapt, Then Signal

Engagement with sustainability offers many perks to a company: It improves brand reputation, it helps raise prices, it maintains one’s position in the market long term and it can open doors to better investment packages. Signals are one way that companies communicate that sustainability is vital to their corporate strategy and brand development.

#BetheStart Campaign – Week 3: More Vibrant Communities

Imagine a world where everyone could truthfully say they lived in a vibrant, trusting local community and global society — where our communities were places where residents felt engaged, supported, appreciated and valued; where the local economy was thriving, and participants feel proud to be part of their community and take an active role in helping to support this.

13 Hot Research Reports on Corporate Sustainability Issues, Tools and Trends

As the fourth and final piece in our 4-part series of ‘hot lists’ (check out our other picks for hot products, books and business model innovations), this week we introduce 13 hot research reports tracking the state of various aspects of corporate sustainability, as well as respective consumer attitudes and behaviors.

The Two Deficits: Why Conservatives and Progressives Are Both Right, Part One

This is the first in a multi-part series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits, from the book Towards a New Agenda for America: Ideas To Bridge the Left and Right and Move the Natio

Hyundai's Controversial Ad: Communicating Sustainability the Wrong Way?

Suicide may be painless in the song but it's a theme that's causing all sorts of grief for automaker Hyundai.

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The Amplification Project: Translating Policy Research Into Action

Each week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote, we will feature articles introducing our semi-finalists. This week, meet The Amplification Project.“Advocacy is about persuasion, and connecting with the people that you’re trying to persuade,” says Richard Greenberg, founder of The Amplification Project, a socially and environmentally conscious company whose mission is to “translate policy research into action.”

Coca-Cola Announces Global Commitments To Help Fight Obesity

Coca-Cola today announced four global business commitments it claims will contribute to healthier, happier and more active communities in the more than 200 countries where it does business.

M&S, B&Q, Eden Project and More Helping UK Consumers 'Be the Start' of More Resourceful Living

Researchers tell us that by 2030 we will need 30% more water, 50% more energy and 50% more food to be fit for our growing population. Statistics from WWF echo this — if we continue our current rate of consumption in the United Kingdom, we will need three planets' worth of natural resources to continue this lifestyle, and five planets to continue the consumption lifestyle in the USA.

Report: Major Global Companies Failing To Report on GHG

The level of public disclosure of greenhouse gas (GHG) emissions among the world's 800 largest companies is “unacceptably poor,” according to research published this week by the Environmental Investment Organization (EIO).

Consumers Rank Ingredient Transparency Among Most Important Issues for Brands

Horsemeat found in five percent of beef tested in the European Union. One in three fish commonly mislabeled in the United States. Up to 30 states now considering GMO labeling laws. Ingredient transparency is trending for brands looking to restore consumer trust. But how much do consumers care about what they put in, on and around their bodies?

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