Cross-Posted from Chemistry, Materials & Packaging.
We’re hearing more and more often about inventive new ways companies are turning waste into valuable resources — from turning everything from CO2 and methane gases to human and food waste into fuels, and plastic into bacteria-battling “
Cynicism about the social role of brands soars at Christmas. Back in the 1950s, singer-songwriter Tom Lehrer riffed on various carols: Hark the Herald Tribune sings, Advertising wondrous things. God rest ye merry, merchants, May you make the Yuletide pay. Angels we have heard on high Tell us to go out and buy!Could brands add something to Christmas beyond gifts and greed? Cultural rituals are all about community: We share food, read stories or sing songs to reinforce shared understandings of our history and the values we share as a society. How can brands help people to get to the heart of the community spirit?
Unilever and the Cambridge Program for Sustainability Leadership (CPSL) have announced the seven finalists for the inaugural Unilever Sustainable Living Young Entrepreneurs Awards, an international awards program designed to inspire young people around the world to tackle environmental, social and health issues.The competition, open to anyone aged 30 years or under, looks for inspiring practical, tangible solutions to help make sustainable living commonplace.
Six months after successfully raising more than $50,000 through one of the highest-grossing crowdfunding food campaigns of all-time, Oakland, Calif., startup Kuli Kuli has launched its first line of moringa superfood bars at 10 Whole Foods locations throughout the San Francisco Bay Area.Kuli Kuli Bars are gluten-free, vegan and made with just a few simple all-natural ingredients, the company says. The bars are low in calories but contain high amounts of fiber, protein and vitamins. The primary ingredient? Moringa.
Earlier this year, the United Nations released a report on incorporating insects into the diet as a means of increasing nutrition in developing nations and reducing the carbon footprint of the food production industry. While many might have taken this report as a bit of a novelty, it has captured the imagination of several mindful entrepreneurs set to change the way we eat.
International on-demand car-service app Uber has announced a partnership with Home Depot to deliver Christmas trees to residents in 10 US cities. With a bit of luck, good timing and holiday magic, Uber will deliver a live tree to your doorstep today for $135, according to its blog.What to do:
Ryan Kushner and his wife, Amanda Ravenhill, launched their non-profit start-up, Hero Hatchery, whose mission is to “wake society up to the imminent threat of climate change, and illuminate the possibility it holds as a call to reinvent current unhealthy systems,” in October. They hope to raise $30,000 for the world’s first crowdfunded fellowship to support a climate-change activist who will bring out the climate change hero in us all and work to ensure climate change maintains its relevancy in the cultural zeitgeist.
Last month, brand innovation consultancy BBMG and sustainable-lifestyle platform SHFT announced they are joining forces on a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer segment that cares about looking good, feeling good and doing good.Combining BBMG’s consumer insights and brand-building expertise with SHFT’s creative and production capacity and the SHFT.com lifestyle platform, the partnership offers a new approach to developing and delivering original branded content designed to disrupt and delight.
Holstee’s mission has always been to encourage more mindful living, whether that meant enabling consumers to proclaim their principles boldly on a graphic poster or to purchase with a purpose. Originally finding its niche in apparel and then in poster design, Holstee has again pivoted, this time landing in fine art with the launch of the Reclaimed Frame project — a subscription service that sends subscribers new prints every month to be rotated in and out of a frame made of wood from Detroit’s 78,000 abandoned structures.
Cross-Posted from Waste Not.
For Ben Kneppers and David Stover, the dream was always sun, sand and a great day of skateboarding and surfing. But their passion for sustainability and the environment made them keenly aware of plastic pollution in the oceans — when the two took on beach cleanups as a hobby, all it took was a brief epiphany that this plastic could be put to use, and Bureo Skateboards was born.
Oakland, Calif., start-up Back to the Roots (BTTR), which has made a name for itself with its DIY mushroom kits and new “AquaFarm” home aquaponics system, has taken another step in fulfilling its commitment to “making food personal again.” Through a new joint campaign with healthy school-lunch provider Revolution Foods, the two like-minded organizations are furthering both of their missions to educate and inspire children about healthy food.
A social enterprise called Jjangde is tackling two of the largest problems in West Africa — lack of access to education and employment — by connecting handmade goods from rural communities in Senegal to global markets, and using the profits to fund schools in the communities where the goods were made.With a test run of baskets, Jjangde says it was able to fund a summer program that gave 300 students extra support for the upcoming school year. The company also fully funded one year of school for 110 students and developed an exchange program to strengthen the relationship between high schools in Senegal and the United States.
Cross-Posted from Marketing and Comms.
Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and their trust in brands to act in the best interest of society (58%).
Each week leading up to our SB London conference, where the winner of the SB London Innovation Open (SBIOL) will be announced on November 18, we will get to know each of our four finalists. This week, meet neighbourly.com.
Cross-Posted from Waste Not.
An old Chinese proverb says, “We are all born, grow old, get sick and die,” but those who are interested in sustainability would likely add that we are all then born again. Rebirth and recycling are two themes that have helped us to understand cyclical movement in the business world, and there are a few companies that exemplify those themes.
Each week leading up to our SB London conference, where the winner of the SB London Innovation Open (SBIOL) will be announced on November 18, we will get to know each of our four finalists. This week, meet GravityLight.UK-based social enterprise Deciwatt is certainly living up to its goal of “doing more with less”: The company is capitalizing on the intangible but powerful natural phenomenon, gravity, to produce light for those who need it most.
Cross-Posted from Waste Not.
Since appearing on season two of NBC’s Fashion Star, Daniel Silverstein has made a name for himself in the eco-fashion world. According to the New York Times, the fashion industry generally discards 10-20 percent of the fabric used to manufacture apparel, but Silverstein disrupts the paradigm, using design-driven innovation to create a fashion line without fabric waste. We chatted with Silverstein and brand manager Chris Anderson to see what inspires them about designing without waste and where the future of fashion is headed.
TOMS Shoes, which has helped provide shoes for children in need around the worldwide with its One for One® model, helped spearhead the burgeoning movement of social entrepreneurs creating similar business models based on addressing a problem while making a profit.But instead of admonishing or suing his growing contingent of imitators, TOMS founder and chief shoe giver Blake Mycoskie has applauded them, and now has taken his support one step further with the launch today of the new TOMS Marketplace.
Lou Reed was a rock-n-roll pioneer. While he may not have achieved many solo hits, he accomplished what all sustainability professionals seek: He shifted the system. Brian Eno famously said, ‘The Velvet Underground may have sold only 10,000 records but everyone who bought one formed a band. In David Bowie, Reed had his biggest fan.’With his passing last month, stories about his contributions to music abound. The world of music loves to celebrate its pioneers. The disruptors. The misfits who took music to a new level.