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Stakeholder Trends and Insights

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Unilever Named #1 in 20th Annual Sustainability Leaders Report

A survey released this week of expert stakeholders from business, government, NGOs and academia across 87 countries shows that Unilever, Patagonia, Interface and M&S are viewed as leaders in corporate sustainability.

Whole Foods, Safeway Again Top Seafood Sustainability Ranking; Kroger Still Lagging

Today, Greenpeace released the 8th edition of its annual report, Carting Away the Oceans, which evaluates 26 major retailers on their seafood sourcing and sustainability.For the second year in a row, Whole Foods and Safeway topped the ranking. Employee-owned, Midwestern grocery chain Hy-Vee was evaluated for the first time and immediately ranked in the top five.

Lloyd’s of London: Insurers Must Factor in Climate Change Risk

Lloyd’s of London, the world’s oldest insurance market, has released a report calling on insurers to consider climate change in their catastrophe models.

Greenpeace, Top Users Tell Pinterest: 'Make Our Pins Green'

On Tuesday, Greenpeace activists and influential users of Pinterest asked the social network and visual search tool to become the next tech company to power its platform with renewable energy at a demonstration outside of the company’s headquarters.The activists set up two 13’ tall, 15’ wide “pinboards” outside of Pinterest’s office in the SOMA neighborhood of San Francisco, each featuring real-life “pins” with the message, “Make Our Pins Green.” Designers, photographers and other influential Pinterest users who are partnering with Greenpeace’s #clickclean campaign for a renewably powered Internet designed many of the pins on the boards.The demonstration featured pins designed by eight Pinterest users who have close to five million followers combined.

Roundtable: It's 'Time for Action' for the Indian Organic Cotton Sector

Organic cotton has enviable growth potential but trends suggest a supply crunch in the years to come, warns Time for Action: Key Issues and Actions Facing the Cotton Sector in India — a report outlining the agreements arrived at the inaugural Organic Cotton Roundtable held in March this year.The Roundtable, which convened over 170 industry players, was organized by CottonConnect and curated and funded by the C&A Foundation, the philanthropic arm of Dutch fashion retailer C&A.

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What Kind of Change Maker Are You?

These are heady times for those working at the intersections of business, branding and sustainability. In recent years, we've seen an unprecedented confluence of behavioral sciences, business acumen, branding strategy and green technologies, giving rise to entirely new disciplines, roles, practices and industries. This is evidenced in the growth of Sustainable Brands itself, as an internationally vibrant hub dedicated to skillful integration of our deepest-held values, commitments and ethos in a competitive and demanding business environment.

Review: Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders

In a world of viral digital media, external stakeholders can dramatically influence corporate reputations and shareholder value. In his informative new book, Corporate Diplomacy, author Witold Henisz — Deloitte & Touche Professor of Management at The University of Pennsylvania’s Wharton School — outlines the competitive need for a strategic integration of stakeholder-facing functions, to create value for society as well as shareholders.

Think Globally to Cut Down on Waste Locally

Cultures around the world each seem to possess unique, deeply ingrained beliefs and traditions for cutting down on waste. For just two examples, Yankee ingenuity helped America put down its early roots, and the Dutch custom of sharing unlocked community bikes at train stations inspired bike-sharing programs in NYC, Paris and other world capitals.

RepRisk Releases Annual 'Most Controversial Companies' List

RepRisk has released its Most Controversial Companies of 2013 report. Throughout the year, RepRisk detected news on thousands of companies across the globe in relation to their environmental, social and governance (ESG) risks. The report analyzes documented negative incidents, criticism and controversies related to the 10 firms that received the highest RepRisk Index (RRI) in 2013.

New Study Shows Lack of Bins Is Biggest Barrier to Home Recycling

Nearly three-quarters (72 percent) of consumers consistently recycle in the home, but despite a genuine concern for the environment, only about half do so in rooms beyond the kitchen. According to the 2014 Cone Communications Recycling in the Home Survey, in partnership with the Johnson & Johnson Family of Consumer Companies as part of its Care to Recycle program, there are several key barriers to expanding recycling in the home, including the lack of room-specific recycling bins and clear product labeling.

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The CVS Effect in Action: Customers Speak — Avon, Honeymaid, Mozilla, Chili's Respond

In earlier articles, I asked whether consumers will back up brands that makes decisions “because it’s the right thing to do” over pure profit motives.My bet is that these decisions will be rewarded by consumers as it become more normal for companies to make bold pro-health and pro-environmental choices. Here are five recent examples that point positively in that direction.

3 Ways Brands Can Improve CSR Websites to Increase Customer Trust

We all know that Corporate Social Responsibility (CSR) has become an essential piece of the puzzle for any successful organization, no matter its size. We also know that many companies go to great lengths to do meaningful charitable work that actually makes a difference. But are these efforts really impacting the public’s perception of those brands?

GRSB's Principles, Criteria for Sustainable Beef Production Open for Public Comment

The Global Roundtable for Sustainable Beef (GRSB), members of which include Walmart, McDonalds, WWF and the Rainforest Alliance, recently announced that its Draft principles and criteria for global sustainable beef (production, processing and retail) are open for public comment and review through May 16, 2014.

Latin America Producing Over $1B Worth of Sustainable Food Each Year, But Not Consuming Much of It

Latin America has become a large producer of sustainable foods but has yet to become a significant consumer, according to recent research from Organic Monitor. The study finds that while Brazil is now a global source of sustainable coffee, soybeans, sugar, juices and herbs; Argentina and Chile are well-established southern hemisphere sources of organic fruits and vegetables; and Colombia and Peru are important exporters of natural ingredients, regional consumption of sustainable foods remains negligible.

SC Johnson Celebrates St. Paddy's Day with Launch of '30 Green Days' Challenge

To coincide with St. Patrick’s Day, America’s favorite “green” holiday, SC Johnson (SCJ) today kicked off its 30 Green Days Challenge, designed to inspire families across the US to take simple steps each day with the goal of developing habits for more sustainable living.

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77% of Americans Say Sustainability Factors Into Food-Purchasing Decisions

New research released Thursday reveals Americans are willing to sacrifice variety and dollars in order to eat more consciously. Although family satisfaction reigns supreme (97 percent), health and nutrition (93 percent) and sustainability (77 percent) are now also important factors when deciding which foods to buy, according to the 2014 Cone Communications Food Issues Trend Tracker.A number of health and sustainability issues are top of mind for the food shoppers surveyed, including food safety (93 percent) and nutritional value (92 percent). But at least two-thirds of Americans say they prioritize a variety of other issues weigh into their food-shopping decisions, including:

Millennials Most Sustainability-Conscious Generation Yet, But Don’t Call Them 'Environmentalists'

A recent survey conducted by the Pew Research Center shows that only 32 percent of American millennials (also known as "Generation Y," those born after 1980) see themselves as environmentalists. This is in stark contrast to 42 percent of Americans born between 1965 and 1980 and 44 percent of those born after 1945.

New Scorecard Grades 30 US Companies' Palm Oil Sourcing Commitments — and More Than Half Fail

Palm oil certainly is a hot topic right now: NGOs including Greenpeace and WWF have continued to raise awareness of the destructive nature of the palm oil industry and the devastating effects it has had on wildlife and their rainforest habitats, mostly across Indonesia — not to mention the effect that deforestation has on climate change.

Record Number of Social and Environmental Shareholder Resolutions Filed In 2013

Last year, investors filed a record-breaking 417 social and environmental shareholder resolutions — up from 365 in 2012 — with the majority addressing political spending and climate change, according to a report released today by As You Sow, the Sustainable Investments Institute (Si2) and Proxy Impact. Sustainability reporting, diversity and human rights also figure prominently in the rich mix of resolutions.

The Green Tea Party Movement

I have a keen appreciation for the challenges of convincing people to choose clean power over traditional fossil fuel energy. Clean energy has typically been seen as the choice of “liberals” (tree huggers) versus “conservatives” (drill, baby, drill!). Those days are over, just as gone as leaded gasoline — although you might not know it based on some of the dumb rhetoric still spewing from the ideological smokestacks in Congress. It turns out that time, technology and storytelling have shifted the tides in favor of the adoption of clean power by conservatives and liberals alike.

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