SB'21: New Speakers. New Sessions!

Stakeholder Trends and Insights

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International Women's Day Forum, Day One: 'Equal Pay for Women Must Be Achieved by 2030'

On March 7 and 8, the U.S. Chamber of Commerce Foundation Corporate Citizenship Center and the United Nations Office for Partnerships hosted the 6th Annual International Women’s Day Forum. The event convened public and private sector leaders to discuss gender parity as a significant economic opportunity with global economic effect. Suzanne Clark, EVP at the U.S. Chamber of Commerce, opened the conference and set the tone by stating that $28 trillion would be added to the GDP by 2025 if gender equality existed.

Kolster: Brands of the Future Will Lead by Challenging Sustainability Narrative

Last month Thomas Kolster, author of the critically acclaimed book, Goodvertising, compèred a packed SB’16 Copenhagen preview event featuring insights on Behavioural Economics from Krukow, the launch of a new sustainable packaging solution from Carlsberg and the announcement of a

The 'Awareness' Trap: Why Most Companies Are Failing to Change Consumer Behaviour

Many sustainability-driven businesses aren’t providing consumers with the environments in which to meet their sustainability aspirations — that’s according to Sille Krukow, founder of Krukow Behavioural Consulting. Krukow was speaking during an interview at the SB’16 Copenhagen preview event in Denmark earlier this month, where she took delegates on a captivating journey into the world of Behavioural Economics.

The Challenge of Authentic Purpose

I was absolutely delighted to read the recent announcement from Sustainable Brands CEO KoAnn Vikoren Skrzyniarz revealing that the theme of SB ‘16 San Diego will be ‘activating purpose.’ This year’s event is dedicated to helping businesses and brands move from understanding why purpose-driven brand leadership is the path to success in the 21st century to actually learning how to bring that purpose to life.

Study: Companies Prioritizing Supply Chain Sustainability, But the Real Work Remains Ahead

Our recent research suggests that sustainability is gaining some traction in business, yet few organizations have taken meaningful steps toward developing a green supply chain. Furthermore, North American companies lag their European counterparts.While the concept of “sustainability” is the subject of much discussion in boardrooms, many organizations still struggle with determining what sustainability means for their businesses and supply chains — and more significantly, with committing the resources necessary to make meaningful change.

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Sharing Economy Provides the Unique, Convenient Experiences Canadian Millennials Crave

Millennials (adults ages 18 to 35 in 2015) comprise over 30 percent of the labor force in both the United States and Canada. They are doing things differently, hold different values, and have a high affinity for technology.

Surprise, Surprise: Climate Change Leads Top Global Risks for 2016

For the first time, an environmental risk has topped the World Economic Forum (WEF)’s Global Risks Report ranking, with the greatest potential impact since the report was published in 2006.

Take It from an Adventurer: Brands Must Be 'More Radical' to Drive Change

World-class adventurer, extreme sportsman, author and entrepreneur Albert Bosch has done it all … from climbing the world’s seven highest summits to a solo trek across Antarctica to competing in nine Dakar Rallies and multiple ultra-marathons, to this month releasing his latest book, The Future Explorer (only available in Spanish at the moment).

Trending: One Step Forward, Two Steps Back for Health of Oceans, Islands

The oceans have seen better days. Until there are more automated floating trash collectors and The Ocean Cleanup’s giant conveyor belt is up and running, over 5 trillion pieces of plastic will continue to hang out in the sea.

Study: Consumers Who Don’t Seek Out Ethical Products Scoff at Those Who Do

The consistent rise in responsibly made consumer products — and growth of a market that says it prefers, seeks out or will even pay more for them — keeps us plenty busy here at Sustainable Brands. And while a majority of consumers arguably doesn’t fit into this category, it’s generally safe to assume even they wouldn’t like to knowingly buy products made with child labor or that harm the environment.

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3rd Annual Real Food Media Contest Seeking Super-Short Films Focused on Fixing Food

In the past two years, over 300 filmmakers from around the world have entered the Real Food Media Contest — the world’s largest competition for short films on food, farming and sustainability. This fall, Real Food Media launched its third-annual Contest year with a call for submissions of super-short films on underreported issues, unique changemakers and creative solutions to foster a broad, public conversation about solving our global food system’s most intractable problems — from hunger to diet-related illnesses to environmental crises.

70k Demand UPS and FedEx Leave ALEC, Stop Funding Climate Denial and Animal Cruelty

Nearly 70,000 people have signed petitions to pressure UPS and FedEx to leave the American Legislative Exchange Council (ALEC), a conservative public policy lobbying group known for its opposition to environmental regulations. The two Care2 petitions warn UPS and FedEx that consumers will send their holiday mail through other carriers if the companies do not quit ALEC.

How Corporate America Is Making Climate Change Action Politically Correct

As companies, including JetBlue, join the growing chorus of businesses calling for climate change action at the Paris Climate Conference (COP21), the real story is much bigger than the details of what each company pledges to change or which brands joined which pledge.

A-B InBev Encouraging Consumers to Celebrate Responsibly with Global Smart Drinking Goals

Anheuser-Busch InBev today announced the launch of four Global Smart Drinking Goals, deepening its commitment to implement effective and collaborative solutions to reduce the harmful use of alcohol. The new goals, to be achieved by the end of 2025, demonstrate an evolution in the company’s approach to responsible drinking, from helping to raise awareness of alcohol responsibility to positively changing behavior by investing in longer-term, evidenced-based approaches to reduce harmful drinking, including underage drinking, binge drinking and drunk driving.

How Brands Can Leverage the Sustainable Development Goals

The Sustainable Development Goals (SDGs) have been big news in the sustainability community since their launch in September.

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How to Create a Purpose-Led Organization: 12 Fundamental Principles of Purposeful Branding

In his SB ’15 London workshop on Monday afternoon, Pulse Brands founder Simon Milton and Adele Blakebrough, Chief Executive at Social Business Trust, highlighted 12 practical tools to create a purpose-led organisation.“Sit back on your chair. Place your feet on the ground. Breathe deeply and ask yourself ‘Why am I here?’”

The 5 Types of Millennials and How to Engage Them on Climate Action

In the lead-up to COP21, the UN conference on climate change, we asked our global community of Millennials at BetheChance.com how they feel about climate change. 250 Millennials (18- to 30-year-olds) from Canada, China, Denmark, India, Poland, United States, United Kingdom and beyond shared a remarkably similar voice: They are deeply concerned about the climate, disappointed in our collective past behavior and desperate for change.

Why Purpose Brands Think Beyond the Consumer

For many marketers or entrepreneurs, building a business with a purpose is the Holy Grail. It feels great – and we all want to do a job that makes sense. And it’s good business: brands with a purpose work better – Jim Stengel and a few others have clearly made the point.But building a business with a purpose requires a change of paradigm. For many of us, that means unlearning what we studied at marketing school.

SB 657 in Review: Why Businesses Have a Stake in Supply Chain Transparency

It’s been five years since California signed a groundbreaking piece of legislation that set a legal precedent around the world. the California Transparency in Supply Chains Act, better known as SB 657, requires manufacturers and retailers with more than $100 million in gross annual receipts to disclose their efforts to ensure that their supply chains are free of human trafficking and forced labor.At the time, the law was the first of its kind. Since then, California’s leadership to eradicate human trafficking in supply chains has made way for a wave of reform efforts in Congress, the United Kingdom, and the European Union.

Despite Global Challenges, Aspirational Consumers See Brands, Capitalism as Force for Positive Change

Despite profound economic, political and social challenges around the world, a rising generation of Aspirational consumers is optimistic about the future and sees brands and free market capitalism as a force for positive change, finds a new global study by BBMG and GlobeScan.

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