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Stakeholder Trends and Insights

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How to Create a Purpose-Led Organization: 12 Fundamental Principles of Purposeful Branding

In his SB ’15 London workshop on Monday afternoon, Pulse Brands founder Simon Milton and Adele Blakebrough, Chief Executive at Social Business Trust, highlighted 12 practical tools to create a purpose-led organisation.“Sit back on your chair. Place your feet on the ground. Breathe deeply and ask yourself ‘Why am I here?’”

The 5 Types of Millennials and How to Engage Them on Climate Action

In the lead-up to COP21, the UN conference on climate change, we asked our global community of Millennials at BetheChance.com how they feel about climate change. 250 Millennials (18- to 30-year-olds) from Canada, China, Denmark, India, Poland, United States, United Kingdom and beyond shared a remarkably similar voice: They are deeply concerned about the climate, disappointed in our collective past behavior and desperate for change.

Why Purpose Brands Think Beyond the Consumer

For many marketers or entrepreneurs, building a business with a purpose is the Holy Grail. It feels great – and we all want to do a job that makes sense. And it’s good business: brands with a purpose work better – Jim Stengel and a few others have clearly made the point.But building a business with a purpose requires a change of paradigm. For many of us, that means unlearning what we studied at marketing school.

Trending: Celebrities Raising Awareness for Environmental Issues Through Virtual Media

How do video games and virtual reality play into climate change action? Ask Grammy award-winning producer and musician Pharrell Williams and Oscar-winning actor and singer Jared Leto, who are trying to engage people and raise awareness through virtual media.

SB 657 in Review: Why Businesses Have a Stake in Supply Chain Transparency

It’s been five years since California signed a groundbreaking piece of legislation that set a legal precedent around the world. the California Transparency in Supply Chains Act, better known as SB 657, requires manufacturers and retailers with more than $100 million in gross annual receipts to disclose their efforts to ensure that their supply chains are free of human trafficking and forced labor.At the time, the law was the first of its kind. Since then, California’s leadership to eradicate human trafficking in supply chains has made way for a wave of reform efforts in Congress, the United Kingdom, and the European Union.

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Despite Global Challenges, Aspirational Consumers See Brands, Capitalism as Force for Positive Change

Despite profound economic, political and social challenges around the world, a rising generation of Aspirational consumers is optimistic about the future and sees brands and free market capitalism as a force for positive change, finds a new global study by BBMG and GlobeScan.

Latest BSR/GlobeScan Survey Reveals Many Execs Not Sold on Significance of COP21, SDGs, More

Despite all of the hubbub and calls to action from business leaders around Climate Week NYC and the release of the UN Sustainable Development Goals (SDGs), corporate minds at large have yet to be convinced: Survey results released this week reveal that even in companies with sustainability commitments, about one-third of business leaders believe that a new agreement from COP21 in December will have

How Much Are Divestment Pledges Worth? No One Really Knows

On Tuesday, Divest-Invest proudly announced that “Fossil fuel divestment pledges surpass $2.6 trillion.” However, as Tim McDonnell reported on Mother Jones, that “flashy number” might be a little misleading.

Survey: Most Americans Expect Businesses to Behave Ethically; 10% Trust Them to Do So

Americans expect companies to make a positive difference in the world and have major concerns about corporate ethics, according to study results released this week. When it comes to earning their trust and support, they say communication from companies is key.

CEOs, Entrepreneurs Share 'The Best Advice I Never Got'

In Spring 2014, the Social Venture Network (SVN) began asking its conference speakers to share words of wisdom that they wished they’d heard on their road to success - and the tradition has continued ever since. Here, we hear advice from companies large and small on the importance of transparency, listening to your customers, believing in yourself, and being ok not having all the answers.

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General Mills Commits to 28% Absolute GHG Reductions from Farm to Fork to Landfil

On Monday, General Mills announced a commitment to reduce absolute greenhouse gas emissions by 28 percent across its full value chain — from farm to fork to landfill — over the next 10 years. The commitment was calculated using science-based methodology to achieve a level of emission reductions that science suggests is necessary to sustain the health of the planet.

Study: Consumers Are Willing to Pay 30% More for Fair Trade Products

A new study from the University of Bonn finds that consumers are willing to pay more for products with a Fair Trade logo, and they also perceive them to taste better. Published last week in Frontiers in Neuroscience, the research identifies potential neural mechanisms that explain why Fair Trade products are evaluated more positively.

The Ripple Effect: Unilever on Why Women's Equality Hinges on Water

As World Water Week draws to a close in Stockholm, Sweden, issues of gender equality have been brought into sharp focus with a growing acknowledgement among business leaders that the global water burden still falls overwhelmingly on women.

'Sustainable' Is No Longer Enough: Tim Gnatek on the Future of Sustainability Messaging

As climate issues, resource depletion and social issues begin to inform corporate strategy, brands need to communicate their values, experiences, and solutions. New crises demand new strategies, and San Francisco-based PR and media strategy firm Blue Practice prides itself on offering companies a unique range of tools for effective sustainability storytelling.Just after the firm’s recent relaunch, we spoke with co-founder and president Tim Gnatek about the top trends emerging in the field and the future of sustainability communication.

Starbucks Facing Increased Consumer Pressure to Go Deforestation-Free

Like one of its baristas, Starbucks has given consumers warm words but has been a bit slow in delivering the goods.In 2013, Starbucks announced it would source 100 percent of its palm oil from certified sustainable suppliers by 2015, but the company has been slow to take meaningful action, and a SumOfUs.org campaign is calling on Starbucks to strengthen its policies.

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Survey: Most U.S. Consumers Would Choose Renewable Packaging to Help Mitigate Climate Change

A new survey suggests U.S. consumers are largely unaware of the severity of global resource scarcity, but their choice of packaging would be impacted if they had readily available information on how renewable materials mitigate climate change.

Study: Investors Increasingly Factoring Companies' ESG Practices Into Investment Decisions

A World Federation of Exchanges (WFE) survey shows investors are increasingly studying the sustainability practices and policies of companies as a factor in their investment decisions. 39 percent of respondents to the global exchanges survey (22 out of 56) stated they had received ESG (Environment, Social and Corporate Governance)-related queries from investors, of which 10 said that such inquiries are on the increase. The finding shows how ESG concerns are becoming widespread among global capital market participants. Exchanges provide an important informational and regulatory nexus on ESG issues between companies and the capital markets that serve their financing needs.

Tree-Falling-in-a-Forest Sustainability: Can (or Should) We Get It to Make a Sound?

Earlier this year, the Des Moines Water Works announced plans to sue three Iowa counties over high concentrations of nitrates from agricultural runoff. At the same time, the Chesapeake Bay Foundation issued its biennial report on the state of the Chesapeake, giving it a D+ and highlighting phosphorus runoff from agriculture operations. And then there was the city of Toledo shutting down the water supply in the summer of 2014 due to a harmful algal bloom that may have been caused, in part, by runoff from over-fertilized fields.You’d be forgiven for thinking that water quality impacts of the food and ag supply chain are on consumers’ radars.But they’re not.

When It Really Isn't Business as Usual: Can There Be Principle Without 'Principle'?: Part III

In Parts I and II of this Series, we gave evidence to support the unlikely hypothesis of an emerging conscience amongst some mainstream companies.

The Best Quotes (and Key Themes) from the Pope's Environmental Manifesto: Part II

Yesterday, I posted a piece about the Pope's "encyclical" on the environment, released last month. I summarized what I saw as the key themes and takeaways. I also provided the first half of my list of the best quotes from the essay. Yesterday's excerpts covered climate science (and denial), environmental ills in general, and the Pope's critique of modern technological society.

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