On the final day of SB ’15 San Diego, SustainAbility’s Mark Lee moderated a panel with two rather controversial brands — McDonald’s and Shell. Lee opened, “transparency is a pre-condition for trust, and trust is a pre-condition for collaboration.”We need increasing amounts of collaboration now, as we face a changing global climate, where businesses must act as social and environmental stewards while in pursuing financial objectives.
For me, this was hands-down the most entertaining session of SB ‘15 San Diego. If you ever get the opportunity to attend a panel moderated by Edelman's Henk Campher, I highly recommend it.He set the mood for 60-minute breakout by welcoming everyone to “the panel on sustainable fracking.” Then we quickly dove into conversation on turning consumers into activists.Or as Campher put it, “Why should anyone give a shit?”
During lunch in the Activation Hub on Tuesday afternoon, 3M Sustainability Platform Manager Cassandra Garber led a lively discussion on how her company, a science-based institution with over 55,000 products in myriad sectors and regions, can deliver on its mission to “Improve Lives Everywhere.”
Following an energy-filled morning at SB ‘15 San Diego, David Hawksworth of Given London kicked off an afternoon workshop by asking, “How do we combine the skills of marketing and sustainability professionals?”
“Are you a part of the problem, or are you a part of the solution?” Simon Mainwaring asked attendees of the opening morning workshop at SB ’15 San Diego on Monday, before introducing the seven panelists who shared complementary global market observations and interpretations.
Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, released today.
From toxics to human rights, advocates are increasingly focusing on consumer-facing brands to drive change on environmental and social issues. Corporate campaigns have been going strong for decades, but with the rise of social media, higher demand for supply chain transparency and increasingly savvy coordination between activist networks, companies are scrambling to address stakeholder concerns before they bubble into conflict.
The roadmap series details the Hagen-Wilhelm change matrix, a tool to accelerate adoption and maximize the benefits of sustainable business thinking. This model builds on the work of many thinkers, leaders and researchers who have identified five stages that companies pass through on the way from today’s conventional thinking (Phase I) to a more sustainable future where business thrives by solving some of the world’s biggest problems.
A recent Gallup survey found that most companies are failing to make good on their agreements. Only half of the almost 18 million customers Gallup surveyed strongly believe that the companies they do business with always deliver on what they promise.A brand promise is an agreement between a company and its customers and the unique statement of what a company offers, what separates it from its rivals and what makes it worthy of customers' consideration.
Your company is doing all the right things: You’re making a product with sustainable attributes, your manufacturing process is diverting waste from landfill, and your products contain recycled content. But are these efforts translating into higher brand value at the shelf? If you’re not communicating your sustainability efforts in the right way, you might be missing the boat. Here are three key reasons you can’t afford to miscommunicate your sustainability initiatives:
Four years after the launch of its Sustainable Living Plan, Unilever is reporting today that the plan is making an increasingly positive impact on its business in terms of growth, cost efficiency and resilience for the future.
This series has been taking a dive into the five phases of sustainable business described in the Hagen-Wilhelm change matrix published in Making Sustainability Stick. We want to offer a roadmap for those working to change business from inside large organizations. By capturing and sharing over a decade of experience implementing these ideas, hopefully we can help accelerate success.
It’s tough being one of the largest consumer-facing companies as the troika of transparency, sustainability and ethical behavior increasingly challenges a brand’s reputation and social media assures there is no place to hide.
Caring for God’s creation is a key tenet of diverse Christian faiths including Presbyterians, Evangelicals, Lutherans, Methodists, Quakers and Baptists, who have all cited action to address climate change as a moral obligation. And Pope Francis has repeatedly made the religious case for addressing global warming, warning, “if we destroy Creation, Creation will destroy us.”
It’s been 26 years since the Brundtland Report, 25 years since Karl-Henrik Robèrt launched The Natural Step, and it was 16 years ago that John Elkington coined the term “triple bottom line.” These landmark works and many that followed have helped build a deep body of literature and casework that we can draw from as we try to implement sustainable business strategy today.
On a crisp Wednesday morning last week, the 2015 Sedex Global Responsible Sourcing Conference kicked off in London’s Parliament Square, barely a stone’s throw from the seat of British government. The event saw 500 delegates from brands including Procter & Gamble, Nestlé, Bacardi and Sky come together to discuss the future of supply chains through a series of plenary sessions, breakouts and inspirational speakers.In his opening speech, Georg Kell, executive director of the UN Global Compact, laid out the case for global enterprise to take a united stand on sustainable development.
OK, I hear you. The change chart is pretty busy, but there’s a lot packed into this infographic. In the first post in the series, I highlight the key curves: The blue value & profitability curve shows that companies will be more successful as they adopt sustainable business thinking.
In his recent book, Making Sustainability Stick, Kevin Wilhelm offers a wealth of insight, experience and tools to help individuals and organizations deliver more business value by adding environmental and social parameters to their business strategy. By taking a look from the inside at the work of pioneering companies such as Starbucks and REI, the book shares some of the key things that have contributed to