It is becoming increasingly clear that the traditional view of business existing purely to maximise profit for shareholders is not so much wrong as built for another time. Businesses have been slowly moving towards a model that recognises the impact they have on society and the environment, putting increasing amounts of budget and resources towards mitigating that impact. But just minimising the amount of environmental damage a business does is no longer enough.Nor is it sufficient to rely predominantly on CSR to create a good impression. Information is becoming ever more accessible, which means that businesses are subject to greater levels of scrutiny than ever before.
It was almost one year ago that H&M launched its garment recycling initiative, and now the eco-friendly Swedish retailer plans to launch a new denim line made from recycled fibers at the end of February. The range of jeans, vests and jackets will all contain 20 percent recycled cotton, which is the maximum amount that can be used without compromising the quality. As the company puts its, this new project will “close the loop” on their recycling initiative.
Goodwill San Francisco (SFGoodwill) has announced a new initiative that will make donating textiles as convenient as dropping a bottle in a recycling bin. Developed by global design firm frog in collaboration with SFGoodwill’s internal brand team specifically for use in multi-unit apartment towers, the new Goodwill goBINTM allows residents to donate unwanted clothing, shoes and other items without leaving their buildings.
Cross-Posted from Cleantech.
Sonoma County-based Bear Republic Brewing Company and Cambrian Innovation, a water and bioenergy technology provider, have unveiled an EcoVolt water treatment system at Bear Republic’s brewery in Cloverdale. The EcoVolt system uses a proprietary bioelectric technology to treat wastewater and generate biogas.Bear Republic, known for its Racer 5 IPA and commitment to environmental stewardship, is the first brewery to purchase the energy-positive EcoVolt system, which will cut its water treatment costs, generate clean water and energy for use onsite, and significantly reduce the brewery’s CO2 footprint.
Cross-Posted from Cleantech.
Kind Love, a state-licensed medical marijuana grower in Denver, Colorado, is improving the operational efficiency and environmental sustainability of its grow operations by installing a closed-circuit desalination (CCD) reverse osmosis (RO) system. The system, which will produce up to 22,000 gallons of purified water per day, is being supplied by Desalitech, a provider of high-efficiency water production and wastewater treatment solutions.
Cross-Posted from Collaboration.
I:CO, a leading global, end-to-end solutions provider for the reuse and recycling of clothing, shoes and other textiles, today launches its first-ever I:CO City initiative with the City of San Francisco. The launch creates a public, private and non-profit infrastructure to make it easy, convenient and rewarding for residents and businesses to recycle textile-related items.In alignment with San Francisco’s goal of zero waste by 2020, I:CO will serve as the lead textile collection and processing partner to divert this waste from landfill and give these items new life.
MetLife Stadium, set to host the upcoming Super Bowl XLVIII, is the first stadium in the world to earn the title of Certified Green Restaurant® stadium from the Green Restaurant Association (GRA), exceeding its certification standards.With a full, game-day seating capacity of 82,500, MetLife Stadium is one of the largest stadiums in the NFL. Operated by foodservice partner Delaware North Companies Sportservice, the stadium has over 200 on-site restaurants servicing up to 100,000 people a day and is the largest food-service operation ever to receive GRA certification.Talk about making the most out your resources: MetLife is the only active venue to serve as the home stadium for two NFL teams, hosting 20 NFL games per season — more than any other stadium.
Just before the turn of the new year, when many of us were enjoying our annual season of gluttony, New York City Deputy Mayor Cas Holloway announced a pilot program that will convert the thousands of pounds of food waste currently shipped to out-of-state landfills into biogas, which will heat up to 5,200 homes throughout the city and help curb roughly 90,000 metric tons of the state’s annual greenhouse gas (GHG) emissions.
Turns out there’s a use for the often-stinky liquid used to brine cheese — de-icing roads. Milwaukee is using cheese brine, usually a waste by-product of the cheese-making process, to de-ice the city’s dangerously slick roads this winter, according to the New York Times. The city says the brine is a cheaper and more environmentally friendly alternative to rock salt, which can end up polluting waterways.
The UK brewing sector says it has met its 2020 carbon emissions target eight years early, is on track to achieve its 2020 target for improved water efficiency and is making significant progress in reducing excess packaging and waste, as detailed in Brewing Green 2013, a new report published by the British Beer & Pub Association (BBPA).“The brewing industry has been working hard to minimise its environmental impact for decades,” said BBPA Chief Executive Brigid Simmonds. “These latest figures demonstrate that the sector is taking its environmental commitment seriously and delivering results.”
In the past 15 years, Monadnock Paper Mills has reduced its water consumption by 55 percent through the installation of water recycling equipment, utilizing valve restrictors and instituting other projects identified by the company’s water conservation team, according to the paper manufacturer’s first Sustainability Progress Report.Monadnock says it has worked to exceed aggressive impact reduction goals for the last 40 years. The company tracks impact reductions in several areas, including electricity consumption, carbon dioxide equivalent emissions, water usage and solid waste, among others.
Cross-Posted from Collaboration.
A diverse group of leading UK companies and multinationals including BT, Kingfisher, Coca-Cola Enterprises, SKF, Capgemini and The Crown Estate have teamed up with NGOs Forum for the Future, The Climate Group and WWF-UK to encourage businesses to commit to becoming net positive, by giving back more than they take from the environment and society.
Global carpet-tile manufacturer Interface has announced it will switch to using 100 percent renewable gas at its manufacturing plant in Scherpenzeel, The Netherlands, beginning January 1, 2014. The company has signed a contract with sustainable energy supplier Eneco, which will supply the Interface plant with gas produced using certified 'green' waste from the food industry, provided by fish processor A. van de Groep.
Phoenix, Arizona is a huge and growing city — the sixth largest in the U.S. — with a population of 1.4 million residents embedded in a metropolitan area of more than four million people. Because of its location surrounded by mountains in the hot and dry Sonoran desert, Phoenix has by necessity become a leader in the world of sustainability, with a plan focusing on the nexus of energy, water, population and waste. Waste value stream management is one of the most difficult — but potentially rewarding — challenge areas within the city’s strategy.
General Motors announced this week that its company headquarters in Detroit produces 5 million pounds of trash annually — the equivalent of 200,000 full garbage bags — which GM now diverts from the landfill. The automaker says the complex now recycles 49 percent of its total waste and converts the rest, including food scraps and used containers, to renewable energy that powers other nearby businesses.While GM already has more than 100 landfill-free sites, the Renaissance Center is the most complex, and is the only facility open to the public. Covering 5.5 million square feet, the building houses the Western Hemisphere's tallest all-hotel skyscraper, 11 other businesses, 20 restaurants and 27 retailers. It accommodates 12,000 office workers and 3,000 visitors daily.
For those not already familiar with the term, "Lean" is a concept that started in manufacturing but is broadly applicable. It refers to a continuous improvement focus on waste reduction. Most notably, Toyota used Lean to attain world-class manufacturing status but the concept is an amalgamation of many schools of thought. For details, see an overview of lean manufacturing.
This post is part of a series written by MBA and MPA candidates in Presidio Graduate School’s Managerial Marketing course, examining the role of marketing in advancing sustainability across all sectors.
Cross-Posted from Collaboration.
Nestlé has announced a commitment to helping reduce waste and boost responsible disposal in Chile by supporting a new recycling network.The company has backed the “Collective Recycling Project,” which aims to recycle about 1,200 tons of waste per year through the installation of five recycling centers in the capital city of Santiago.The project is a joint collaboration with Walmart Chile, Coca-Cola Chile, PepsiCo and Unilever, with the goal of improving waste management in the country.
Cross-Posted from Marketing and Comms.
Socially conscious outdoor apparel company Patagonia has made its feelings about mass consumption clear in a number of ways — last month, it launched its Responsible Economy campaign, which calls on consumers and businesses alike to rethink disposability for more effective resource allocation; its Common Threads Partnership urges customers to only buy what they need and to recycle their worn-out Patagonia gear through the company’s take-back program; and, perhaps most famously, with its full-page New York Times ad on B