Cross-Posted from Behavior Change.
As my Green Marketing students are learning, companies large and small are reducing their carbon footprints by adopting strategies to make their operations, goods and services more environmentally sustainable. But with the world population headed towards eight billion, marketers also recognize the important role that consumers play through their usage and disposal of products. To nudge consumers towards less wasteful behavior, take some advice from social marketers — make it easy, fun and popular.Easy Does It
UK paper company James Cropper has developed technology that enables the recycling of disposable coffee cups into high-quality paper products. Last week, the company opened a £5m reclaimed fibre plant using this technology at its production mill in Kendal, Cumbria, which was inaugurated by the Queen and the Princess Royal, Kate Middleton.In the UK alone, an estimated 2.5 billion paper cups go to landfill. Until now, the plastic content of cups has made them unsuitable for use in papermaking — disposable cups are made of up to 95% high-strength paper with a 5% thin coating of polyethylene; James Cropper's recycling technology separates out the plastic, leaving paper pulp that can be used to make paper.
Food waste is probably the least sexy of all sustainability subjects. After all, it has to do with what we eat — after we’ve already eaten it. As long as we scarf down grass-fed beef, sustainable seafood and organic fruits and vegetables, we are good to go, right?
Only three electronics retailers are making a serious effort to help consumers responsibly recycle their old electronic products, according to a new report card released Wednesday by the Electronics TakeBack Coalition (ETB). The Coalition is calling on the other retailers to step up and do their part to make it as easy to recycle as it is to buy electronics from them.Staples, Best Buy and Office Depot earned high marks on the report card, which graded the top 16 consumer electronics retailers’ recycling programs in the U.S. But more than half of the retailers flunked.
ESPN has announced that its annual awards show, the ESPYs, will be carbon neutral and achieve zero waste-to-landfill for the fifth and sixth consecutive years, respectively.To achieve carbon neutrality, the sports network says it will apply energy conservation strategies to minimize the use of fossil fuels and prevent pollution. After reducing energy consumption wherever possible through special applications, the remaining greenhouse gas emissions will be mitigated through carbon offsets.Some carbon reduction strategies include:· Solar power to be used on red carpet, press center, golf course.· Multi-passenger vehicles instead of individual limos to reduce vehicle miles driven.· Hybrid and flex fuel vehicles used for other transfers.
Dell has announced key corporate responsibility achievements, such as collecting one billion pounds of electronic waste a year earlier than planned, with the release of its Fiscal Year 2013 (FY13) Corporate Responsibility Summary Report.The report outlines Dell’s environmental progress and efforts to support communities globally to achieve its sustainability goals, which are based on its Powering the Possible platform, a commitment to put technology and expertise to work where it can do the most good for people and the planet.The strategy focuses on four primary areas: Environment
In the world of sustainable fashion, few designers are pulling off the business model with as much style and substance as Shannon South. BBMG’s proprietary community of Aspirational consumers, The Collective, recently partnered with Shannon for the Remake My Leather Challenge, and we sat down with her to discuss what makes Shannon’s line, Remade USA, different from other sustainably designed product lines.How did you get started as a handbag designer?
On Wednesday, the Carbon Trust announced plans to launch the world’s first international standard for organisations to certify that they are managing and reducing waste.The Carbon Trust Waste Standard, to be launched later this year, will require organisations to measure, manage and reduce their solid and hazardous waste. To achieve the standard organisations will need to demonstrate that waste streams are being reduced every year or disposed of more effectively, through increased reuse, recycling or energy recovery.
What happens to your used technology when you upgrade? Like most, you may store it away in a closet where it collects dust. Instead, why not recycle it?Dell Reconnect, a partnership between Dell and Goodwill Industries International, takes used computer equipment of any brand, working or not, and puts it back to good use or recycles it responsibly for free (find a location near you).
Edinburgh-based start-up Celtic Renewables is turning waste matter from whisky production into a “next-generation biofuel” — biobutanol. The whisky distillation process is tremendously wasteful; only ten percent of what comes from a distillery is consumed. The majority of the by-products — known as draff (a residue of grains: barley, rye, wheat and sometimes corn) and pot ale (residue leftover in casks) — are generally discarded, wasting a valuable resource and affecting the distillery’s bottom line. If the new process proves effective, using this renewed resource could result in a $90 million dollar value for the biofuel industry.
In a global economy infamous for consumer consumption of “things,” Ecovative delivers environmentally responsible solutions with “win-win-win” materials. These materials are a win for our planet, for people and for Ecovative's profit. To achieve these universal benefits, instead of accepting the first, the fastest or the easiest option for production, our approach is to start from scratch and ask how nature accomplishes a task.
The ancient phrase “to turn swords into plough shares” may not be common today, but Emily and Betsy Nunez are doing their best to keep it relevant. The phrase means to take military technologies and materials (the swords) and apply them to peaceful civilian activities (the plough shares). Their new company, appropriately called Sword & Plough, is repurposing surplus military material into fashionable bags and accessories.
Sainsbury’s says it has succeeded in diverting all store waste from landfills, reaching its zero-waste goal in just three years — seven years ahead of schedule.As part of its 20x20 Sustainability Plan, the UK supermarket chain said it would put all waste to positive use by 2020.Sainsbury’s says excess food that cannot be used by its charity partners is now processed into animal feed to support local farmers or used to produce energy through anaerobic digestion. The company claims to be the UK’s largest retail user of anaerobic digestion which, along with donating food to charity, helped it reach its zero-waste goal.
During his plenary presentation last night at the SB '13 conference, designer, author and sustainability thought leader William McDonough announced a new partnership between McDonough Innovation and Waste Management, Inc — North America's largest environmental solutions provider and residential recycler.
In the final week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote, we will feature daily articles introducing our semi-finalists. Today, meet Ecopia.Minnesota-based start-up Ecopia offers environmentally friendly alternatives to traditional plastic and paper products, while also driving social value within the communities that create its goods.
In the final week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote, we will feature daily articles introducing our semi-finalists. Today, meet Isidore Electronics Recycling.Los Angeles-based start-up Isidore Electronics Recycling has three distinct missions:
In the final week leading up to the Sustainable Brands Innovation Open (SBIO) finals presented by Target on June 5th, where the runner-up will be decided via live online public vote, we will feature daily articles introducing our semi-finalists. Today, meet Fenugreen.Some of the best ideas are the simplest ones.Boston-based social enterprise Fenugreen is using its simple product, FreshPaper, to tackle a complex problem — global food waste.
Starbucks is one of America’s most iconic brands for many reasons. The company transformed coffee culture and taught U.S. consumers to appreciate better coffee beans and traditional coffee beverages long on the menu in Europe.
The Kroger Co. this month unveiled a clean energy production system that will convert food that cannot be sold or donated into energy to help power its Ralphs/Food 4 Less distribution center in Compton.