BREAKOUT SESSION
ACTIVATING BRAND PURPOSE
Communicating Scientific Claims to Protect Credibility and Manage Risk
This session will go over recommended practices and pitfalls to watch out for when communicating scientific claims on packaging, as well as in any and all marketing, advertising and public relations activities. Leaning on specific examples and practical tips from the field, speakers will discuss how thoughtful and accurate communication of scientific claims can help protect a brand’s authenticity, credibility and promise.
Speakers
Julia Lyon
Senior Sustainability Communications Consultant
Quantis
Kathryn Farrara
Associate General Counsel, NA - Marketing
David Mallen
Co-Chair, Retail and Consumer Brands
Loeb & Loeb LLP
Tina French
Assistant Corporate Secretary
Track Sponsor
Tides
- Tuesday 19th October
- 3:30 PM - 4:30 PM
- Location
-
Sunset Ballroom - Room 3
- Attendee Types
- Session ID
- SB21-FLAG-B2B1
On-Site Attendee
Virtual Attendee