BREAKOUT SESSION
ACTIVATING BRAND PURPOSE
Enterprise-level Purpose: How to Drive Purpose, Growth and Impact at Scale
This session will focus on best practices in connecting enterprise-level purpose to product-level purpose and successfully activating across all key touchpoints on both levels at the same time. Attendees will receive practical guidance on strategizing and executing enterprise-level purpose from scratch, along with a number of tips for more advanced practitioners.
Speakers
Annie Longsworth
Founder
The Siren Agency
Larine Urbina
Vice President of Communications, U.S. and Canada
Alexa Rudin
Managing Director, Communications
Track Sponsor
Tides
- Tuesday 19th October
- 2:00 PM - 3:00 PM
- Location
-
Sunset Ballroom - Room 3
- Attendee Types
- Session ID
- SB21-FLAG-B2A1
On-Site Attendee
Virtual Attendee