The Purpose Advantage: How to Activate Purpose to Build New Brand Value

In today's noisy world where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization―your brand― from the competition. What a brand stands for, and the actions it takes to prove it, can provide necessary differentiation and memorability consumers draw on when they make purchasing decisions. Discover why and then dive into a step-by-step workshop on finding your own brand's reason for existing beyond profit.