Do well? Or do good? YES!

Regeneration is the future of sustainability. It’s going beyond merely ‘doing less harm’ and instead making conscious business choices to leaving nature and society better off than you found them. As we move beyond what sustainability means today, towards a regenerative economy, we must consider how we are collectively using restorative business practices to co-create the future.

Net positive business models allow us to create more sustainable systems through regenerative practice. It means infusing our strategic business and marketing efforts more broadly with values that do not conflict with extractive or exploitative behaviors.


It also means allowing natural ecosystems to replenish themselves, finding solutions for underprivileged and vulnerable populations, and using our brand influence to shift notions of success away from consumerism and instead toward connection and well-being. 

Now is the time to move your brand toward becoming a positive force for a regenerative economy. Your business can do well AND do good. The Sustainable Brands community is the only place to find trusted leadership with a depth of understanding of the landscape, shared ambition to shape a new direction, and insightful tools to take action. Join the change agents who are co-creating the framework for a flourishing future at SB’20 Long Beach.



The SB’20 Long Beach event brochure gives an overview of this year’s conference, including the topics to be discussed, reasons to attend, who you are going to meet, and much more.



Sustainable Brands is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a better future. Digitally published news articles and issues-focused conversation topics, internationally known conferences and regional events, a robust e-learning library and peer-to-peer membership groups all facilitate community learning and engagement throughout the year. Sustainable Brands is hosted by Sustainable Brands Worldwide, a division of Sustainable Life Media headquartered in Burlingame, CA.