Global Director — World Resources Institute (WRI)
Daniel is Global Program Director, leading the Better Buying Lab within the World Resources Institute. He works with food companies and and experts in behaviour change and marketing to develop, test and scale new ideas that can help shift diets to more sustainable options.
Previously, Daniel worked at Mars Incorporated and Procter & Gamble in corporate strategy, sustainability and marketing. He has written and presented on how consumers can be shifted towards buying more sustainable products.
Daniel holds a first class degree from Sheffield University in Plant Sciences.
Daniel is a frequent speaker on sustainability and sustainable consumption and co-author of academic papers on the topic. He is on the advisory board of Sustainable Brands and a Fellow at the Royal Society of Arts, Science and Manufacturing.