Maxwell Luthy - Director, Trends & Insights, TrendWatching

Maxwell Luthy
Maxwell Luthy

Director, Trends & Insights — TrendWatching

Maxwell Luthy is the Director of Trends & Insights at TrendWatching – one of the world’s leading trend firms – and author of the book Trend-Driven Innovation.

Maxwell started his career in advertising and made a detour to start a record label before he began his career in consumer insights. As the global head of TrendWatching’s team of analysts, Max now delivers keynotes and innovation workshops to help clients – from Google to Spotify, from the North Face to Boeing, from Disney to Major League Soccer – better serve the customer of tomorrow.