SB'21 San Diego

October 18-21 | Paradise Point, San Diego, CA

Now, More Than Ever

Sustainable Brands reimagined, rejuvenated, and returning to a very special place. In this unique moment, one thing remains clear: Purpose-led brands attract customers, fulfill employees, and outperform competitors.

Purpose is the driving force of a thriving business, and sustainable innovation separates leaders from the pack. Through a combination of state-of-the-art live event safety standards and digital technology, we’re bringing together our global community of change agents at SB’21 San Diego. Share the latest developments in sustainable business in a whole new world, collaborate around solutions to difficult obstacles, and be part of the movement to inspire a new generation of business leaders.

Live, virtual, or hybrid? Your choice.

Whether you attend in-person or on screen, you’ll get a front row seat to the latest content. 

Your safety is our priority. The Sustainable Brands team is implementing key measures to protect against COVID-19, including frequent cleaning and disinfection, physical distancing, and wearing of masks where distancing is not possible.

We’re looking forward to hosting attendees in a safe environment and we’re keeping an eye on unfolding recommendations to ensure our team and guests have a happy, healthy experience. Safety precautions include:
  • Requiring CDC/WHO recommended face coverings when indoors and encouraging masks when outdoors
  • Modifying the event-space to enforce physical distancing, such as directional signage on floors in queuing areas and spacing chairs six feet apart
  • Cleaning and disinfecting frequently touched surfaces between sessions
  • Conducting a baseline physical assessment for event-goers exhibiting symptoms, including visual cues or temperature scanning
  • Encouraging frequent hand washing and using hand sanitizer when hand washing is not readily available
  • Utilizing outdoor spaces when possible
  • Offering content viewing overflow areas outside the venue
  • Widening walkways or implementing one-way ailes throughout the venue, including the expo area
The team at Paradise Point is also taking precautions to protect against COVID-19. To learn more and get the latest updates, visit their Sanitation and Health Guidelines webpage.

Tell Your Story

Have insights to share? Find out how you can showcase your work.



Come and sit at the front line of change. Hear from visionaries who are culturally-attuned, purpose-driven, action-oriented and focused on delivering good growth for brands, consumers, the planet, and society as a whole.


Engage your creative thinking as carefully curated panels of subject-matter experts share new approaches to creating positive impact. You’ll understand the challenges brands face when working towards a sustainable economy.


Tailor your experience to the needs of your business through deep-dive workshops. Designed to equip you with the tools you need to succeed, workshops address key topics, common pain points, and actionable solutions. 

Special Events

Take part in a “Birds of a Feather” dinner discussion, explore Paradise Point on a paddle board, or relax with meditation and yoga. Introvert or extrovert, we create opportunities for you to take a brain break between sessions.

A Roadmap for Results

Experience a conference program that is designed to transform your organization from the inside out.

Brand Influence

The journey toward consistently leveraging the power of marketing, communications, PR and other stakeholder engagement to drive a systemic shift toward a healthier, happier and more balanced world.


The journey toward defining, articulating, embedding and fully activating environmental and/or social purpose beyond producing profit.


The journey toward transparency, integrity and leadership in governance, as well as the absence of any conflicts or misalignment with the other four pillars of becoming a sustainable brand.

Operations & Supply Chain

The journey toward operations and supply chain that do no harm to either society or the environment, while also healing and restoring parts of nature and society as necessary for overall resilience and flourishing.

Products & Services

The journey toward designing and delivering products and services that result in sustainable outcomes across the whole life cycle and along the whole value chain.




You Belong Here

Attend sessions like these to find out how your organizational role can accelerate impact.

Marketing & Communications

  • Sparking collective imagination and shaping aspirational narratives about a flourishing future to pursue
  • Collaborating for culture change and the power of the CMO-CSO connection
  • Engaging Gen Z, ‘sustainability natives’ and other emerging stakeholder groups key to breakthrough transformation

CSR & Sustainability

  • Principles of regenerative economics and the future of sustainability strategies
  • Quantifying total impact and setting science-based goals for carbon, water, forests, plastic and more
  • New tools for engaging suppliers, local communities and other stakeholders for timely delivery of the SDGs

People & Leadership

  • Developing the skills and attributes of inclusive, collaborative and regenerative business leadership
  • Connecting employees’ personal purpose with brand purpose for increased motivation and productivity
  • Rethinking lobbying efforts for better alignment with sustainability strategy and brand values

Product & Service Design

  • Designing products and services for the three big R’s of regeneration: restoration, renewal, resilience
  • Breakthrough new business models turning waste to resource and enabling reduction of carbon footprints at scale
  • Stakeholder-centric innovation leading to radical inclusion and unprecedented shared value

Who Attends

Meet brand marketing and sustainability leaders, and everyone in between.

0 %
7+ years of sust'y experience
0 %
Manager level & above
0 +

Stay up to Date

Be the first to get the latest speaker announcements, special rates, and more.

Thank You to Our Sponsors!

Presenting Sponsor

Lead Sponsor

Principal Sponsors

Major Sponsors

Sustainability Partner