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“We are so greatly looking forward to being with you in San Diego in just a couple of months. We miss the kind of rich human connection that is only really possible through being together face to face — connection that is so necessary to building deep alignment, enabling problem solving sparked by serendipitous human interchange, and most importantly, trust. And trust is the most fundamental and frail of human relationship characteristics necessary to support and enable big change.”


Your wellbeing is our #1 priority. The Sustainable Brands team is implementing key measures to protect against COVID-19. All in-person attendees must be vaccinated. Additionally, attendees will be required to wear masks indoors when not eating or drinking. We’re looking forward to hosting attendees in a safe environment and we’re keeping an eye on unfolding recommendations to ensure our team and guests have a happy, healthy experience. Please see our FAQ’s for more information about how Sustainable Brands is working to mitigate the spread of COVID-19.

Did you know?

100% of carbon emissions from the event, including your travel and accommodations, will be offset by our sustainability partner South Pole Group.



Sustainable Brands and Alaska Airlines are excited to announce our official partnership for SB’21 San Diego. Join the Community and fly the official Airline partner. Alaska Airlines is offering all conference attendees a 7% discount* on their flight. If you’re able to fly Alaska, go to and click “Use discount or companion fare code” or click here and input the Discount Code ECMD767. You can also call 800-445-4435 to redeem your discount. The discount will be applied to any flights meeting the parameters outlined below. By clicking the “?” next to the discount code box after entering the code you may view a detailed description of the rules.

*rules and restrictions apply – see full meeting fare rules at the bottom of the page

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To fly as sustainably as possible, we recommend taking a direct flight whenever possible. Consider the impact of your decisions at the airport and on the plane. Join the #FillBeforeYouFly program and pack your water bottle. We will do our part by making sure 100% of carbon emissions from the event, including your travel and accommodations, will be offset by our event sustainability partner South Pole Group.

“At Alaska, sustainability isn’t just a word; it’s a commitment. We take pride in our efforts to operate and grow in an environmentally responsible manner that creates value for our employees and guests, while strengthening the communities in which our company has a significant presence.”

To learn more about Alaska Airlines Sustainability efforts visit


Once you register for SB’21 San Diego, you will receive a confirmation email with a booking link. Space is limited, so make sure to reserve your room early.

*Meeting Fare Rules:

  • Your group is entitled to a 7% discount off Alaska Airlines published fares (except companion and other promotional fares).
  • You may book and ticket on the blackout dates but no discount will apply.
  • Any change or cancellation after ticketing is subject to a service charge. All fare rules and additional blackout dates of the fare apply.
  • All tickets must be issued online or the Alaska Airlines Group desk.
  • A $15.00 ticketing fee will apply to any tickets issued by the Group Desk.
  • Meeting Fare Codes may not be posted on websites.

We advise all travelers to verify all current baggage allowances and fees as well as travel policies on Baggage policies | Alaska Airlines prior to travel.

Ready to register?