program schedule

Jump to: DAY 1 / DAY 2 / DAY 3
(times listed in Pacific Daylight Time)

day 1 – tuesday

8:00AM to 9:15AM

PLENARY SESSIONS
Brand-Led Culture Change in Context

Welcome to Brand-Led Culture Change
Etienne White, Lead, CMO Sustainability Accelerator, Sustainable Brands
Managing Change at the Edge of Chaos
Jason Burnham, Founder, Culture Design
Conscious Consumer Trends to Amplify Impact
Camilla Van Gremberg, Trend Analyst, TrendWatching
The Power of Design: Nudging Towards Behavior Change
Sille Krukow, Nudge & Behavioral Design Expert, Behavior Change Group

9:15AM to 9:30AM

BREAK – SPEED NETWORKING OPEN

10:30AM to 11:00AM

BREAK – NETWORKING ACTIVITY

11:00AM to Noon

RESEARCH PRESENTATION SERIES:
Latest Insights on Consumers

Claire Tassin
Retail & E-Commerce Analysis at Morning Consult
Chris Murphy
Global Lead, Market & Brand Strategy at Ipsos
Rachel Whitacre
Senior Program Manager at Sustainable Brands
Steven Naert
Global Solutions Leader – Brand Strategy at Ipsos
Noah Keteyian
SVP, Corporate Reputation & Brand Purpose at WE Communications

day 2 – WEDNEsday

8:00AM to 9:15AM

PLENARY SESSIONS
Storytelling for the Future We Want

Welcome Back to Brand-Led Culture Change
Annie Longsworth, Chair, Conference Content Council, Sustainable Brands & Principal at Siren Agency
Are Sustainable Brand Messages Targeting the Wrong People
Eileen Chen, Senior Sustainability Campaigns Strategist at Radley Yeldar
Making Sustainability Go Viral: Exploring Why Things Catch On
Jonah Berger, Wharton Professor, Bestselling Author of Contagious, Invisible Influence, and The Catalyst
Changing the Climate on Weather News
Fred Bucher, CMO, The Weather Group
How Inclusive Language Can Lead to a More Equitable World
Nadine Spencer, CEO, President at BrandEq Group & Black Business and Professional Association

9:15AM to 9:30AM

BREAK – SPEED NETWORKING OPEN

9:30AM to 10:30AM

BREAKOUT SESSIONS

Track: Unlocking Change at Scale
Retail Activation for Good

Track: Culture Changing Communications
Creatively Engaging the Next Generation

Track: Unpacking Consumer Trends
OK, Doomer: Generation Regeneration Insights

10:30AM to 11:00AM

BREAK – NETWORKING ACTIVITY

11:00AM to noon

THOUGHT LEADERSHIP INTERVIEW SERIES:
Details coming soon!

day 3 – tHURsday

8:00AM to 9:15AM

PLENARY SESSIONS
Strategies for Effective Behavior Change

Welcome Back to Brand-Led Culture Change
Samuel Monnie, VP, Content, Thought Leadership, Brand Storytelling at Sustainable Brands
Why Internal Development Goals are Just as Important as Sustainable Development Goals
Renee Lertzman, Founder at Project Inside Out
Christina Niemelä Ström, Head of Sustainability at IKEA Supply
Using Creative Marketing and Comedic Approaches to Drive Forward A Sustainability Message
Benjamin Crook, Senior Marketing Director at Hellman’s North America
The Flywheel Effect of Holistic Systems Thinking
Michiel Bakker, VP of Global Workplace Programs for Real Estate & Workplace Services at Google

9:15AM to 9:30AM

BREAK – SPEED NETWORKING OPEN

9:30AM to 10:30AM

BREAKOUT SESSIONS

Track: Unlocking Change at Scale
Brands Beyond Purpose: Ethics & Crisis

Track: Culture Changing Communications
Brand’s Unique Leadership Moment in the Gender Inclusive Space

Track: Unpacking Consumer Trends
Is Carbon Labeling Right for You? Hint, the Answer is Yes

10:30AM to 11:00AM

BREAK – NETWORKING ACTIVITY

11:00AM to noon

QUICKFIRE INTERVIEWS:
Purpose-Driven Advertising Campaigns

Thomas Kolster
Founder & Creative Director at Goodvertising Agency
Tionna Cunningham
Marketing Director | Stacy’s Brand at PepsiCo
Samuel Monnie
VP, Content, Thought Leadership, Brand Storytelling at Sustainable Brands

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