CMO — Procter & Gamble
Marc Pritchard is Chief Brand Officer at Procter & Gamble, where he is responsible for P&G’s brand building disciplines worldwide.
Marc sets the Company’s multi-billion-dollar media, marketing and advertising strategies, and leads marketing innovations that guide communication and brand building for P&G’s portfolio of trusted, quality brands.
Marc is a veteran of P&G for more than three decades, joining the company in 1982 as a cost analyst in the Paper Division, followed by a move into marketing in 1987 on the Sure anti-perspirant/deodorant brand. He has 20+ years of progressive experience in the Health & Beauty categories, which earned his appointment to president of Global Cosmetics and Personal Care in 2003. Known for his pioneering approach to product and operational innovation, Marc also served as president of Global Strategy for three years, driving sustainable growth and expanded productivity for P&G. He was appointed P&G’s chief marketing officer in 2008.
As P&G’s top brand builder, Marc believes in the power of brands to serve people with the best-performing products, while also being a force for good through ethics and responsibility, community impact, diversity and inclusion, gender equality and environmental sustainability. He continually leads P&G’s brand-building reinvention and is a leading voice in the media, marketing and creative industry.