Phil White - Co-Founder and CSO, Grounded World
SB Brands for Good Speaker

Phil White
Phil White

Co-Founder and CSO — Grounded World

Phil is Co-Founder and Chief Strategy Officer for Grounded World – a boutique social innovation and brand activation consultancy based here in New York. 

Grounded helps brands, retailers and non-profits articulate their purpose, activate their brands and accelerate their impact – often at at retail – through exponential thinking, commercial innovation and the power of social enterprise. 

Prior to ‘Getting Grounded’,  Phil led the Unilever business across North America on the agency side, has created best in class on the job training for Coca-Cola, Unilever and GSK in brand activation and shopper marketing and was also behind one of the best long term csr campaigns (PAMPERS / UNICEF One Pack, One Vaccine), which provided enough vaccines to eliminate Newborn / Neonatal Tetanus from the world today. 

Phil is also an adjunct professor at Michigan State University for the department of advertising and PR and a consultant and advisor to several non-profits and a portfolio of tech and social impact start-ups.