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Responsible Consumption

We're examining the ways organizations are working to ensure their sustainable production of goods, as well as their customers’ responsible consumption of them.

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‘Good Stuff’ Pop-Up Brings Circular Economy to Life in Manhattan

THE NEXT ECONOMY - Can frustration over a broken toaster and a balky vacuum, exacerbated by the sleeplessness that goes with mothering a newborn, catalyze the scaling up of a circular economy for consumer products?

E-Commerce Companies Can Be Guardians of the Environment

PRODUCT, SERVICE & DESIGN INNOVATION - At Thrive Market, as we’ve neutralized our shipping footprint, brought our fulfillment centers to zero waste, and removed 90% of virgin plastic from our packaging, we’ve learned some surprising lessons.

SB’19 Detroit: #BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change

BEHAVIOR CHANGE - On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality.

#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers

LEADERSHIP - When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.

Collaborating for the Better: Helping Consumers Enjoy Convenience with a Clear Conscience

COLLABORATION - One of the biggest challenges today is to encourage both brands and consumers to opt for more sustainable alternatives. Collaboration and alliances with like-minded partners along the value chain can help solve the world’s most pressing environmental challenges.

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A Sustainable Tobacco Company? Philip Morris International Thinks It’s Possible

BEHAVIOR CHANGE - In its 2018 Sustainability Report, the tobacco giant explains how it is finding success creating a smoke-free future by transforming its business.

The Body Shop’s Fairly Traded Recycled Plastic Highlights Human Side of Plastic Crisis

THE NEXT ECONOMY - The Body Shop is launching its first Community Trade Recycled Plastic from Bengaluru, India. Along with fighting plastic pollution, the initiative aims to drive social change and help empower people.

Timberland, Wrangler, VF Foundation Support Regenerative Ranching Research

SUPPLY CHAIN - Research aims to demonstrate economic and environmental gains for sustainable ranching practices. The systems-based research project focuses on 12 interrelated topics — including soil carbon and water, greenhouse gas emissions, and livestock wellbeing and resilience.

In Rhode Island, Mission to Improve Ocean Health Is Starting on Land

WASTE NOT - “If we’re going to solve for beach and ocean cleanliness, as well as climate change and ocean acidification — and we certainly have to do it all — then we have to acknowledge that the health of our soil is crucial.”

25-Country Study to Help Identify Barriers, Opportunities for More Sustainable Lifestyles

BEHAVIOR CHANGE - A consortium of leading organizations has joined insights and strategy consultancy GlobeScan in launching a new global consumer research study on the topic of Healthy and Sustainable Living.

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How to Be a Better Recycler

WASTE NOT - Many people think because they’re recycling, they’re being earth-friendly, but the reality is that over one-third of what people in the US try to recycle can’t be recycled.

Changing Behavior, One Reused Item at a Time

BEHAVIOR CHANGE - We are consuming more clothing, using it for nearly half as long and still filling up our Earth with unwanted and unused clothing and textiles. The existing solution we can utilize in our day-to-day lives and business practices is reuse.

The State of Recycling: What Does it Mean for Paper?

WASTE NOT - As the global recycling industry responds to political, financial and environmental factors, and as consumers become more aware of the sustainability issues facing society today — what should we be thinking about? I’ve put together my top three takeaways, especially as it relates to the paper market.

Hotel-Beverage Giant Project Makes Machu Picchu Pueblo First Zero-Waste City in Latin America

WASTE NOT - Having recently highlighted the importance and impacts of healthy ecosystems on tourism, as well as the role travel companies and their customers must play in preserving our global destinations, we love this story about two companies doing just that in Peru.

Inspiring Travelers to Help Preserve Beloved Destinations — While We Still Can

BEHAVIOR CHANGE - Travel and tourism can bring us a billion opportunities to make the world a better and more sustainable place — or a billion disasters, if we do not manage it properly.

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Behavior Change Pilot Makes UK Consumers ‘Smarter’ About Water Use

MARKETING AND COMMS - Not only did Anglian Water’s ‘Smarter Drop’ project deliver impressive reduction in water consumption amongst consumers, it created impressive gains in brand loyalty and trust for the UK utility.

A Tale of a Ballet Flat, Boba Tea and Fast Fashion

ORGANIZATIONAL CHANGE - This story is about a lesson learned in the shoe business from an unlikely source: a boba tea drink. At the time, it seemed like an innocuous event in my travels, but I later came to realize it was a profound moment in my career.

PepsiCo Latin America’s ‘Recycling with Purpose’ Incentivizes Circular Consumer Practices

BEHAVIOR CHANGE - Launched on Global Recycling Day (March 18), the program focuses on the new consumer incentive and rewards program in alliance with ecoins, and will be expanded to 10 countries in Latin America over the next two years. 

In Face of Rampant Seafood Fraud, Study Reveals Efficacy of MSC Label

MARKETING AND COMMS - Reports over the last decade have revealed an average global seafood mislabeling rate of 30%, but a study released today shows species mislabeling rate for MSC-certified seafood is less than 1%.

5 Cultural Shifts Brands Should Adapt to in 2019

MARKETING AND COMMS - 2018 marked some pretty major cultural changes, and that’s going to have effects on brand identity development.

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