Throughout May, we’ll take a look at the tidal wave of initiatives aimed at conserving and sustainably using our most precious resource worldwide.

Overcoming Complexity: The Perennial Challenge in Sustainability-Led Behaviour Change

BEHAVIOR CHANGE - We’re increasingly living in a world of purpose-led brands, as growing numbers of consumers are more interested than ever in the “big world” issues related to the products they buy, and how they use them. And yet, when it comes to the sustainability sector, we still struggle to apply some of the most basic communications principles to the issues we are trying to solve.

On World Water Day, Dow Encourages Conversations Around Sustainable Water Strategies

PRESS RELEASE - World Water Day, on March 22, is a day to focus attention on the importance of water, and to inspire people to manage water more effectively in the future. As part of this effort, Dow is seeking to build on the conversation by sharing the story of its journey toward more sustainable water management.

Building a New Future Together

PRESS RELEASE - As a leader of Responsible Business in the hospitality industry, The Rezidor Hotel Group publishes its 2017 Responsible Business Report. Included since 2010 in Ethisphere’s World’s Most Ethical Companies List, Rezidor is committed to work in a responsible and sustainable way. Rezidor operates 470+ hotels of sustainable hotel brands such as Radisson Blu and Park Inn by Radisson. Rezidor is a member of The Radisson Hotel Group.

General Motors Highlights Water Management and Reuse Efforts in Mexico

PRESS RELEASE - As a company committed to reducing water intensity across its global operations by 15 percent by 2020, General Motors is constantly looking for innovative ways to conserve water and increase efficiencies. This mindset has led the automaker to adopt a circular economy approach to maximizing water reuse in water-stressed regions, such as Mexico.

Conserving Water, Preserving Life

PRESS RELEASE - Knowing water is a critical resource that sustains life, Shaw takes significant measures to use it wisely. Troy Virgo, director of sustainability and product stewardship, details Shaw's commitment to conserving water and creating a better future.

Trending: Startups Want to Redesign the Way We Eat Veg

PRODUCT, SERVICE & DESIGN INNOVATION - With the global population predicted to reach nine billion by 2050 and the realities of climate change quickly unfolding, the pressure is on to find new solutions that allow us to meet growing demand while reducing environmental impacts. Food companies and government have an important role in initiating change, but startups are quickly emerging as the champions of tomorrow’s food system.

2025 Ambition, UN Report Look to UK Brands, Nature-Based Solutions to Tackle Water Issues

COLLABORATION - Amidst a flurry of corporate activity around World Water Day (March 22), the growing issues of demand, availability and quality of water have been front-and-center this week. According to UN projections, global demand for fresh water will exceed supply by 40 percent in 2030.

World Water Day: Kimberly-Clark, PepsiCo, Target Dive Into New Projects, Targets

COLLABORATION - From social media campaigns to water conservation projects and efficiency improvements across their supply chains, top brands announced all sorts of initiatives today in celebration of World Water Day — a new water management tool from Kimberly-Clark and Deltares, projects from PepsiCo and The Nature Conservancy, goals from Gap Inc. and Target, and campaign from Absolut Elyx and Water For People, just to name a few.

AB InBev Brews Up New Sustainability Goals, Innovation Accelerator to Tackle Global Challenges

PRODUCT, SERVICE & DESIGN INNOVATION - Having achieved all of its previous sustainability goals over the past decade, Anheuser-Busch InBev (AB InBev) is hitting refresh on its sustainability goals, announcing a new set of 2025 targets for smart agriculture, water stewardship, circular packaging and climate action.

Trending: Climate-Smart Street Furniture, Infrastructure Helping Future-Fit Cities of Tomorrow

PRODUCT, SERVICE & DESIGN INNOVATION - To usher cities towards a carbon-neutral future, local governments around the globe are hedging their bets on diesel and petrol vehicles bans. But eliminating fossil fueled mobility isn’t the only way to reduce emissions. Smart street furniture and innovative urban infrastructure are fast emerging as viable — and impactful — solutions to the CO2 problem.

World Water Day: PepsiCo and The Nature Conservancy Announce New Water Conservation Projects in Southwestern States

PRESS RELEASE - To mark World Water Day this week, PepsiCo and The Nature Conservancy today announced new projects to conserve and replenish water in the Southwestern United States, marking the next stage of their multi-year national collaboration. PepsiCo works with The Nature Conservancy as part of the Salt Verde Alliance to help to protect communities and the environment in the Salt and Verde river valleys, Arizona. Together, they enable the implementation of local solutions to improve water efficiency and replenish local watersheds.

Here’s a First Look at Target’s Fresh Approach to Sustainable Water Management

PRESS RELEASE - Around the world, clean water sources are disappearing at an alarming rate, and it’s up to all of us to help design solutions for the future. Target’s doing its part by putting a connected framework in place—including our climate policy and chemical strategy and sustainable cotton sourcing goal—to make sure we’re using resources thoughtfully and measuring progress across our business.

Coke, Dow, Kimberly-Clark Join Coalition to Tackle Ocean Plastics in SE Asia

WASTE NOT - Corporate action to tackle the mounting problem of ocean plastics is on the rise with new commitments and cross-industry initiatives cropping up regularly.

Plastic Scan Ushers in New Era for Supply Chain Transparency

PRODUCT, SERVICE & DESIGN INNOVATION - A new online tool developed by the International Union for Conservation of Nature (IUCN) and social enterprise Searious Business could help stem the massive tide of microplastics entering the world’s oceans each year. The tool, dubbed Plastic Scan, allows businesses to measure their plastic emissions and provides recommendations on how to reduce impact across the textile supply chain.

The Role of Business in Driving Sustainable Consumption, Production

ORGANIZATIONAL CHANGE - Business is increasingly aligning its activities with the United Nation’s Sustainable Development Goals (SDGs). A recent report shows that 43 percent of the world’s largest 250 companies are now linking their sustainability reporting to the SDGs.

BASF joins the World Plastics Council

PRESS RELEASE - BASF joined the World Plastics Council (WPC), a global organization of key leaders in the plastics industry. The WPC promotes industry topics of global relevance like the responsible use of plastics, efficient waste management and solutions to marine littering.

Thinking More Sustainably Across the Apparel Supply Chain

ORGANIZATIONAL CHANGE - Sustainable production standards for clothing continue to rise, with attention to sustainable materials and practices becoming a more integral part of the global apparel industry. In an effort to mitigate its impact on the environment, the sector has been taking important steps toward more sustainable product solutions. But are we doing enough?

Slavery Risk Tool Allows Businesses to Identify Human Rights Violations in Seafood Supply Chains

SUPPLY CHAIN - The Monterey Bay Aquarium Seafood Watch® program, already the global standard for environmentally responsible seafood, has created a new tool that allows businesses to assess the potential risk of forced labor, human trafficking and child labor in fisheries.

‘Blue Planet II’ Demonstrates Mainstream Media’s Role in Driving Consumer Behavior Change

BEHAVIOR CHANGE - Sustainability is increasingly becoming an integral part of business practice, but consumers continue to hold the key to achieving long-term change — a concept that has been widely observed by consulting firms and multinational corporations alike. New data from online search behavioral specialist Hitwise reaffirms this and demonstrates how mainstream television can be used to inspire consumers into action.

Vestas 11th Hour Racing: Cross-Sector Partnership a Perfect Storm for Sustainable Sailing

COLLABORATION - Vestas 11th Hour Racing's team director Mark Towill and skipper Charlie Enright take on challenges the way most people layer cold cuts; one on top of the other. The duo and their team are one of seven squads trying to win the around-the-world Volvo Ocean Race (VOR) a nine-month sailing slog, over 45,000 nautical miles, in all sorts of weather; doing so while being the most sustainable team in the race, and working to increase public awareness, concern and action on behalf of ocean health. No problem, right?

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