This month, we dig deeper into the growing number of innovations and initiatives aimed at eliminating pollution caused by the most ubiquitous material on earth.

Rethinking Plastic Litter: Improve Your LCAs and Reduce Your Personal Impacts

WASTE NOT - Litter. It seems like such a ‘60s word, but it’s time to dust it off and rethink it — especially in the context of plastics and Life Cycle Assessments (LCAs). Start with the fact that more than 8 million tonnes of plastic enters the environment annually, much of it into our oceans. That’s almost 3 percent (and perhaps more) of all plastic produced annually.

Loop Industries Expands Into Cosmetics Sector With L’Oréal Group

PRESS RELEASE - Loop Industries, Inc. (Nasdaq:LOOP), a global leader in sustainable packaging innovation, announced that it has signed a Letter of Intent with L’Oréal Group, the global leader in the beauty industry setting the stage for L’Oréal to become the first major cosmetics company in the world to close the loop on their PET plastic packaging by incorporating Loop™ PET. This collaboration between L’Oréal Group and Loop will further accelerate the transition to the circular plastic economy. Thanks to Loop’s breakthrough technology, waste PET plastic and polyester fiber that once made its way to landfills, incinerators and our shared natural areas, rivers and oceans can now be diverted and converted into Loop™ PET to be endlessly upcycled.

Disney Expands Environmental Commitment By Reducing Plastic Waste

PRESS RELEASE - For more than 60 years, Disney has maintained a commitment to environmental stewardship that it has acted upon in both big and small ways around the world. Since 1995, the Disney Conservation Fund has directed more than $70 million to reverse the decline of wildlife around the world. In 2017, The Walt Disney Company reduced its net greenhouse gas emissions by 41 percent and diverted nearly 50 percent of waste from landfills and incineration, making significant progress on its long-term goal of attaining a zero state of net greenhouse gas emissions and waste, while conserving water resources.

Inaugural Ocean Solutions Accelerator Cultivating Diverse Crop of Innovations

PRODUCT, SERVICE & DESIGN INNOVATION - Can market solutions and innovative technologies help the world solve its growing ocean crisis? That’s what the nonprofit Sustainable Ocean Alliance (SOA) hopes, as it recently launched a new startup incubator program in Silicon Valley, the Ocean Solutions Accelerator, with five companies in the initial cohort.

adidas, Neste Bolstering Markets for Recycled Plastics

CHEMISTRY, MATERIALS & PACKAGING - Amidst the anti-plastic frenzy dominating corporate sustainability news lately, adidas and Neste have announced plans to increase their efforts to utilize more waste plastic.

Circulate Capital Launches to Invest in Solutions to Ocean Plastic Crisis

FINANCE & INVESTMENT - Circulate Capital, a new impact-focused investment management company, launched today in partnership with Closed Loop Partners, a firm that invests in companies, technology and recycling infrastructure to advance the circular economy; and Ocean Conservancy, a leading nonprofit environmental advocacy organization working to protect the world’s oceans.

McDonald's Joins Starbucks in Quest for Compostable Cup; Ireland Already Found One

PRODUCT, SERVICE & DESIGN INNOVATION - The NextGen Cup Consortium and Challenge, convened by Closed Loop Partners, announced today that McDonald’s joins Starbucks as a founding member of the group, working to develop a global recyclable and/or compostable cup solution. This announcement follows recent commitments by both companies to drive innovation of their packaging and help reduce plastic waste.

Trending: Liquor Giants Serve Waste Reduction with a Twist in New Product, Campaign

WASTE NOT - “In 2016, Bacardi led the drinks industry with the first #NoStraws campaign focusing on eliminating single-use plastic straws from its cocktails,” explained Dune Ives, executive director of Lonely Whale, a non-profit dedicated to positively impact the health of the ocean.

The Last Straws? Starbucks Eliminating Them Globally, More Regional Bans

WASTE NOT - Following Vancouver’s approval of a strategic plan to achieve zero waste and phase out plastic straws and other select packaging, its neighbor to the south is also taking action. Seattle recently became the first major U.S.

When Will We Truly Begin Designing for Circularity?

THE NEXT ECONOMY - If I took one thing away from the Circular Economy sessions at SB’18 Vancouver, it was the need to design for the end of a product’s first life. Note I said, “first life,” because ideally it will be endlessly recycled. That said, as new products come online, designers need to be asking, what materials are we using? Can the product itself be reused like the very cool fashion pieces curated by Beyond Retro (a Bank & Vogue LTD company), or will it be recycled and recreated like Brambles’ packaging solutions?

Inspiring Consumers – and Companies – to Make Healthier Choices

BEHAVIOR CHANGE - Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into brand and organizational efforts to get consumers to deliver their part of the equation, through responsible consumption. P&G: The road to responsible consumption By Marissa Rosen

Trending: Single-Use Plastics Continue to be Tossed – By Brands, Nations Imposing Bans

WASTE NOT - It’s a tough time to be a plastic straw producer. Over the past few months, it seems the message has broken through that plastic straws are harmful to the environment – and marine life in particular – that phase outs and bans are warranted.

Startups Shine in SB Innovation Open, 'Shark Tank' for Retailers

PRODUCT, SERVICE & DESIGN INNOVATION - Startups that positively impact people, planet and profit often bring the most exciting innovations to the sustainability space. Once again, Sustainable Brands did its part this week at SB’18 Vancouver to highlight the latest emerging companies addressing intractable issues — inspiring audiences and building connections with established brands. Shark Tank: Circular Economy Innovations for Retail First, in a Tuesday afternoon “Shark Tank,” startups pitched their solutions to retailers.

'The North Face Renewed' Gives Refurbished Clothes Second Life

WASTE NOT - Today at SB’18 Vancouver, The North Face will announce the launch of The North Face Renewed — a collection of refurbished products for consumers who want to access affordable gear and reduce their environmental impact. All “Renewed” items — which are sourced from returned, defective or damaged apparel — have been thoroughly inspected, cleaned and refurbished to The North Face quality and performance standards.

Braskem launches new recycled resin concept at Sustainable Brands

PRESS RELEASE - The Vancouver edition of the international event will be held on June 4-7 São Paulo, June 4, 2018 – During this first week of June, Braskem is participating in the Vancouver edition of Sustainable Brands, one of the most important events in the sustainability calendar, as a sponsor and key presenter and exhibitor at the Good Materials & Packaging Pavilion. The company will take the opportunity of the trade fair to showcase its latest concept in recycled plastic resins.

Garnier SkinActive Becomes L'Oréal's Third Cradle to Cradle Certified™ Brand

PRODUCT, SERVICE & DESIGN INNOVATION - L’Oréal USA announced today that five products in its Garnier SkinActive line have achieved Cradle to Cradle Certified™ SILVER recognition. The product line, manufactured at L’Oréal USA’s facility in Franklin, New Jersey, earned this certification based on an evaluation of material health, material reutilization, renewable energy and carbon management, water stewardship and social fairness practices. Garnier is the first mass market skincare brand to receive this certification for its products and is also one of the few skincare brands to have multiple products certified in a portfolio.

Campaign Tackling Plastic Microfibres Prompts Consumers to Ask #WhatsInMyWash

BEHAVIOR CHANGE - New research released by environmental charity Hubbub reveals that 44 percent of people in the UK don’t realize that synthetic fibres such as polyester, acrylic or nylon are actually plastic. Despite that synthetic clothing is on the rise – it now accounts for an estimated 60 percent of all clothing produced – many are unaware of what the microfibres they release and the resulting threats to the environment.

The 100% recyclable biopolymer will be used in the Nutrella Viva loaves packaging

PRESS RELEASE - The 100% recyclable biopolymer will be used in the packaging of the new line of loaves with germinated grains that follow the Clean Label movement Braskem, the largest producer of biopolymers in the world, is now supplying the Green Plastic I'm greenTM to Nutrella, a brand of special loaves from the Bimbo Group - a world leader in bread making. The raw material is used in the Nutrella Viva loaves line, produced with germinated grain flours and following the Clean Label concept.

Trending: Impending Bans in EU, Vancouver; £1M Fund Target Plastic Waste

WASTE NOT - These days — especially in sustainability circles — it seems impossible to avoid hearing about the massive problem that is plastic pollution, and what we can do to address it. In the past two weeks alone, there have been announcements from public, non-profit and private organizations alike, such as the European Commission, City of Vancouver, Zero Waste Scotland, and Hilton. It’s great to see, but before we declare that we’re “winning the war” on plastic waste, we need to take it one battle at a time.

Hilton Targets Plastics, Science-Based Targets in Journey to Halve Impacts by 2030

WASTE NOT - Like many large companies, Hilton has been steadily improving its sustainability performance one step at a time.

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