Land & Forests

This month, we highlight the work being done around the world to protect, restore and promote sustainable use of our forests and other terrestrial ecosystems.

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Domtar Leads Pulp and Paper Industry in Self-Generated Energy

PRODUCT, SERVICE & DESIGN INNOVATION - This week, Domtar Corporation released its 2015 Sustainability Report, highlighting its environmental leadership in fiber-based product production and its support of sustainable harvesting.Among its most notable accomplishments, the company self-generated 74 percent of the electricity used in its pulp and paper mills through cogeneration technologies and hydropower, outpacing the US pulp and paper industry average of 59 percent. Nearly two-thirds of this self-generated energy came from renewable fuel derived from its pulping chemical recovery process and from wood residuals left over from log debarking.

Asia Pulp & Paper Retiring Commercial Plantations to Protect Tropical Peatlands

PRODUCT, SERVICE & DESIGN INNOVATION - Today, Asia Pulp & Paper Group (APP) announced it is committing to retire roughly 7,000 hectares (~17,300 acres) of commercial plantation areas to protect threatened carbon-rich peatlands — the first time that plantations on tropical peatland have been retired for conservation purposes worldwide.Peatland development in Indonesia represents one of the single largest terrestrial sources of greenhouse gas emissions (GHG) in the world1. Retiring these plantation areas will help support the Government of Indonesia’s target of a 26 percent reduction in emissions by 2020.

WWF Combines Finance With Conservation to Protect Sumatran Rainforest

COLLABORATION - Through an ambitious project model combining innovative financing approaches with traditional conservation, World Wildlife Fund (WWF), Frankfurt Zoological Society (FZS) and The Orangutan Project (TOP) are partnering with local communities to actively manage Thirty Hills, 100,000 acres of former logging forest in Sumatra, Indonesia.

Consumer Goods Forum Publishes First-Ever Set of Palm Oil Sourcing Guidelines

COLLABORATION - The Consumer Goods Forum (CGF), a global industry network driven by its members to encourage the adoption of practices and standards that serve the consumer goods industry worldwide, has announced publication of the first-ever Sustainable Palm Oil Sourcing Guidelines.

Trending: Reports Show #BusinessCase for Sustainable Forestry, While Banks Still Need to Recognize Value

SUPPLY CHAIN - A new WWF cost-benefit analysis released today of Forest Stewardship Council (FSC) certification on a cross-section of forest operators finds that tropical and small or medium producers, regardless of geography, can benefit significantly from attaining FSC certification.

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New Report Exposes Human Rights Abuses on Frontlines of Forest Fabric Production

SUPPLY CHAIN - A new report released today from Rainforest Action Network (RAN) documents decades of human rights abuses suffered by communities at the frontlines of plantation expansion for tree-based fabric production. Lessons from the Incense Forest implicates popular American brands, which RAN has dubbed the ‘Fashion Fifteen’, as being at risk for deforestation and human rights violations in their supply chains. Prominent brands include fashion giant Ralph Lauren, whose Annual General Meeting (AGM) is to take place in New York City this Thursday, August 6th.

Wildlife Works Becomes Africa’s First Carbon-Neutral, Fair Trade Factory

LEADERSHIP - Forest conservation firm Wildlife Works' factory in Kenya has become the first in Africa to be both carbon neutral and certified by Fair Trade USA.On the heels of this announcement, Wildlife Works is launching its first-ever carbon-neutral, Fair Trade-certified t-shirts, designed by fashion brand Threads 4 Thought (T4T). The clothing company will be contributing over $6,000 in Fair Trade premiums directly to Wildlife Works factory workers.

WWF, Unilever Partnering to Engage Consumers on Deforestation, Help Protect 1M Trees

MARKETING AND COMMS - WWF and Unilever have announced a one-year, international partnership to engage consumers in the fight against deforestation — one of the key drivers of climate change — with the goal of protecting a million trees.The partnership between the world’s leading conservation organization and the consumer goods giant aims to raise awareness of the importance of forests to life on earth as well as the threats our forests face.

The Business Case for Zero Deforestation

SUPPLY CHAIN - The recent announcement by McDonald's, which outlines its approach to combatting deforestation across its main commodity supply chains, is perhaps the most comprehensive environmental commitment of any major restaurant group. It sets an example for all global organisations in how they should be ensuring sustainability throughout their supply chains, and reflects how a Zero Deforestation agenda is becoming the new normal for international business.

Report: Biobased Products Industry Adds $369B, 4 Million Jobs to US Economy

CHEMISTRY, MATERIALS & PACKAGING - A new report suggests the U.S. biobased products industry has a notable impact on the nation’s economy. It is the first research effort to quantify the effect of this industry from an economics and jobs perspective, according to U.S. Agricultural Secretary, Tom Vilsack.“Before, we could only speculate at the incredible economic impact of the biobased products industry. Now, we know that in 2013 alone, America’s biobased industry contributed four million jobs and $369 billion to our economy,” Vilsack said.

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Conflict Palm Oil Progress Report Calls Out Major Snack Food Brands for Lagging on Commitments

SUPPLY CHAIN - Today, Rainforest Action Network (RAN) released a new progress report, titled Testing Commitments to Cut Conflict Palm Oil, ranking the relative strength of palm oil commitments made since the launch of its Snack Food 20 campaign two years ago. The 2015 progress report shines a spotlight on the laggards in the Snack Food 20 and outlines the actions that these companies — as well as the frontrunners who are pushing ahead on their commitments — can and must take to rapidly cut Conflict Palm Oil from our food system.

Sprint to Be First US Company to Send Customer Mailings on Wheat-Straw Paper

PRODUCT, SERVICE & DESIGN INNOVATION - In its latest effort to optimize paper use and reduce environmental impact, Sprint will pilot a new kind of forest friendly paper for customer mailings, beginning in August. While the paper, made of wheat-straw byproduct, is not noticeably different to the naked eye than wood-derived paper, it offers a sustainable alternative and potential longer-term cost savings, as additional paper sources and suppliers are introduced into North America. Sprint’s pilot to use the wheat-straw paper for mailed customer correspondence is a first in the U.S.

Trending: Fashion Loved, and Not So Loved, by Forests

BEHAVIOR CHANGE - Last week, a colorful protest temporarily diverted attention from the red carpet parade at the 2015 Council of Fashion Designers of America (CFDA) Fashion Awards at New York City’s Lincoln Center.Dressed in sleek formal wear, activists deployed a large banner over the heads of the crowd while others handed out balloons and business cards printed with a parody logo of the demonstration’s target: Ralph Lauren.

Indonesian Pulp and Paper Giant APRIL Pledges Zero Deforestation, Greenpeace Applauds

BEHAVIOR CHANGE - Asia Pacific Resources International Ltd (APRIL), one of the world’s largest producers of pulp and paper, has today announced an end to deforestation as part of a new Sustainable Forest Management Plan.Deforestation for pulp and paper, and palm oil, is a leading cause of greenhouse gas emissions in Indonesia. If properly implemented, APRIL’s pledge will prove to be another major step by business towards protecting Indonesia’s rainforests and peatlands.

Sustainable Design, Consumer Behavior Change Key to Moving Away from Wood-Based Paper, Packaging

CHEMISTRY, MATERIALS & PACKAGING - Jeff Mendelsohn, moderator and founder of New Leaf Paper, opened up Tuesday’s SB ‘15 San Diego panel about the use of non-wood fiber with two questions that — from a consumer’s perspective — are questions we all should embrace and act on, now:

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New Business Guide Ranks Printers on Forest Sourcing, Sustainability Performance

SUPPLY CHAIN - Meeting your sustainability goals requires partners whose own policies and practices support you in hitting your targets. Printers are the gatekeepers to the eco-qualities of your paper products — be it your annual report or latest marketing materials. The Blueline Report 2015, published by international environmental not-for-profit Canopy, ranks North America’s major printers on a set of 29 sustainability criteria. It is the tool to help you discern if your printer is an environmental leader or just slick at green marketing.

Investments in Life Systems Boosting Green Transition

PRODUCT, SERVICE & DESIGN INNOVATION - Earth Day 2015 marked $6.22 trillion invested in the global green transition since 2007, on track to meet the Green Transition Scoreboard® (GTS) goal of $10 trillion privately invested in the green economy by 2020 to effectively scale innovations and reduce costs in green technologies. The report, Breakdowns Driving Breakthroughs, focuses on Life Systems, a new category capturing system-wide interconnections, equaling 14 percent of the overall $6.22 trillion total.

Trending: NGOs, Investors Losing Patience with Lag Between Deforestation Commitments, Implementation

SUPPLY CHAIN - Despite recent commitments to deforestation-free palm oil by several well-known brands and producers, many companies are delaying implementation of these commitments. Commitments are just the first step; the implementation stage is where companies can really start to make a difference – and both conservation groups and the investor community are voicing their dissatisfaction and concern about the lack of follow-through from companies including McDonald's and Bunge Limited.

Challenges Can Help Foster Innovation in Sustainability, Environmental Protection

COLLABORATION - There have been many high-profile commitments by corporations to end deforestation in their supply chains and to transition to sources that preserve these valuable forest resources. And while most will agree that deforestation remains one of the greatest contributors to global climate change, not all are in agreement on how exactly businesses will make this transition in a way that continues to meet the demands of their customers.

World's Largest Rayon Producer Announces Game-Changing Forest Protection Policy

BEHAVIOR CHANGE - Today, global viscose giant Aditya Birla Group announced an industry-leading commitment to eliminate sourcing from the world’s ancient and endangered forests for all of its Viscose fibers, which are widely used in clothing and textiles.Aditya Birla is India’s largest multinational conglomerate (with US$40B in revenue) and the world’s largest producer of Viscose, manufacturing 20 percent of the world’s supply of the material, which is made from wood pulp. The commitment applies to wood and pulp sourcing for all its mills, including those in Canada, Indonesia and China.

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