How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.
To all fellow impact professionals, I encourage you to look at the narrative your communications are fueling and consider whether your business, your audience and the planet would benefit from a more nuanced view.
Good-Loop’s Good-Media Academy outlines how the ad industry impacts climate change and what advertisers can do to mitigate it.
The brand invites fans to ‘adopt’ one of four classic, mayo-centric sandwiches at risk of extinction to increase awareness of the importance of regenerative farming practices.
Using climate-impact labels is one way events can persuade attendees to choose more sustainable menu options.
The update to one of the best-selling board games of all time presents players with a pertinent dilemma: spend resources to invest in clean, sustainable energy sources or opt for cheaper, yet polluting, fossil fuels.
In this, the biggest election year in history, Changing Markets Foundation investigates the damaging spread of misinformation online concerning the meat and dairy industry and how it is influencing both policy and public opinion.
As we work to find a balance between greenwashing and greenhushing sustainability claims, here are several tips for brands to keep authentically guiding consumers toward better purchases.
Cross-Posted from Supply Chain. The Scorecard — which evaluates global chocolate manufacturers, brands and retailers on social and environmental criteria in seven areas — helps consumers make ethical purchasing decisions and incentivizes companies to improve their performance in these areas.
Uber users will now see two ratings in the app — their 'Emission Savings' score, alongside their rider rating.
With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix for nature’ — brands can produce compelling sustainability content that also helps protect nature and wildlife.
Good Energy helps writers and other entertainment professionals address the climate crisis with confidence and make climate storytelling a mainstream narrative for all audiences.
While the new mandate was scaled back from what was originally proposed, US companies must now prepare to join many markets around the world in the climate-risk disclosure game.
Brand Finance finds the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress.
B Lab has launched a public comment period on new draft standards for B Corp Certification — inviting businesses, civil society and the public to provide feedback through an interactive website.
A Super Bowl ad can shape a countrywide conversation; but most brands are choosing gutless entertainment — missing an opportunity to differentiate, engage and lead on today’s most pertinent issues.
Cross-Posted from Behavior Change. The mayo brand is once again aiming to inspire game-day partiers to reimagine mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay.
The names that resonate with consumers and shop optimism in an industry hoping to fix a host of complicated, global problems will help form a foundation for many years of success.
As sustainability claims are more widely scrutinized, companies may be tempted to stop talking about their efforts altogether. But the risk of avoiding the topic to protect your brand has much farther-reaching implications than you may think.
British Olympians Sir Ben Ainslie and Hannah Mills have created calls to action for young people, with a special focus on marine efforts, as part of a program to educate children ages 8-18 on the complexities of climate change and how to take meaningful action.