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Chris McLaren

Chris McLaren

Chief Marketing Officer
Forest Stewardship Council

Chris leads the Forest Stewardship Council's US marketing and business development efforts, having helped corporations make the most of sales and marketing opportunities and challenges for more than 20 years. Prior to joining FSC, Chris led US marketing and sales at Aimia, a leading global loyalty marketing solutions provider; at Wunderman, a WPP agency, providing strategic services to Best Buy and Coca-Cola; at Gage, serving Fortune 500 clients including Microsoft, Walmart, Dell, and 3M; and at Target, providing marketing strategy and management consulting services. Chris holds Bachelor’s Degrees in English and Graphic Design from the University of Wisconsin-Madison and an MBA from the University of Minnesota’s Carlson School of Management.

Chris McLaren is tagged in 5 stories.
Carbon Offsets: Sowing the Seeds of a Climate-Resilient Future
Carbon Offsets: Sowing the Seeds of a Climate-Resilient Future

Supply Chain / As companies race to address climate change, unlocking the carbon potential from responsibly managed forests creates a powerful new way for companies to offset their unavoidable emissions. - 3 years ago

Why We Tell the Stories Behind Sustainable Products
Why We Tell the Stories Behind Sustainable Products

Marketing and Comms / Telling the stories of the people and forests behind FSC-certified products deepens consumers’ connections with the brands, and demonstrates the impacts of responsible sourcing. We expect this is just the beginning, due to the clear signals of consumer demand for these stories. - 3 years ago

FSC: The Most Trusted Mark in Responsible Forest Management
FSC: The Most Trusted Mark in Responsible Forest Management

Community Update / Consumer research has found that company sustainability claims are much more credible when they are coupled with independent verification. Put simply, consumers trust when you verify. This is especially true when it comes to forests. - 4 years ago

Giving Consumers a Behind-the-Scenes Look at Sustainable Forestry
Giving Consumers a Behind-the-Scenes Look at Sustainable Forestry

Marketing and Comms / With certified companies such as Procter & Gamble, the Forest Stewardship Council is advancing a strategy to help consumers understand the impacts of their purchases. - 5 years ago

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How Companies Are Crossing the Chasm to Mainstream Sustainability
How Companies Are Crossing the Chasm to Mainstream Sustainability

Marketing and Comms / Consumers increasingly want to buy from brands that are environmentally responsible - and many forward-thinking companies have responded by embracing sustainability. However, there remains a disconnect between sustainability pursuits and the extent to which companies share their journey with consumers. - 6 years ago