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Sustainable Brands

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75% of CEOs Acting to Cut Business Impacts, But Less Than Half See Climate Implications for Business

Interim results from PwC’s Annual CEO Survey show that CEOs at major international businesses are coming to terms with the implications of the transition to a low-carbon economy, reinforced by the new global agreement on climate change reached last... View More

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P&G Reports Progress on Reducing Footprint, Improving Social Conditions Around the World

Today, Procter & Gamble released its 17th annual sustainability report, which details the progress it is making to reduce its environmental footprint and improve social conditions for those in need.The report reinforces the Company’s commitment... View More

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European Commission Offering €24B to 'Help Risk-Takers Make The Leap' to a Circular Economy

On Thursday, the European Commission and the European Investment Bank (EIB) announced changes to EU financial tools to help circular economy projects and businesses secure funding and support the realization of EU climate goals. The changes open €2... View More

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A-B InBev Encouraging Consumers to Celebrate Responsibly with Global Smart Drinking Goals

Anheuser-Busch InBev today announced the launch of four Global Smart Drinking Goals, deepening its commitment to implement effective and collaborative solutions to reduce the harmful use of alcohol. The new goals, to be achieved by the end of 2025, d... View More

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COP21: A View from Paris

The Conference of the Parties … COP21 … the climate conference … or just “Paris,” as in “What’s going to happen in Paris?” ... View More

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COP21: 114 Companies Commit to Set Science-Based Emissions-Reduction Targets, Surpassing Goal

The Science-Based Targets initiative announced Tuesday that 114 companies have now committed to set emissions-reduction targets in line with what scientists say is necessary to keep global warming below the dangerous threshold of 2 degrees Celsius. T... View More

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COP21: adidas, Parley Unveil Latest Innovation, Call on Industry to Collaborate on Sustainable Solutions

Today, at the “Parley Talks” at COP21, adidas and Parley for the Oceans showcased their latest footwear concept, the 3D-printed Ocean Plastic shoe midsole, to demonstrate how the industry can rethink design and contribute to stop ocean plastic po... View More

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COP21: Challenges from UN, MIT Seek Climate-Resilience Solutions from Around the Globe

Today at the UN Climate Change conference (COP21), the Massachusetts Institute of Technology (MIT) Climate CoLab, in collaboration with the United Nations Secretary-General, announced the launch of a series of global, online contests to help strength... View More

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Epson's New In-Office Papermaking System Turns Waste Paper Into New Paper

While so much of our lives have veered toward the digital, many organizations’ operations still rely to some degree on paper. Innovative solutions to help minimize the impact of continued paper use include print-optimization technologies and even m... View More

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CI, Starbucks Aiming to Make Coffee World's First Sustainably Sourced Agricultural Product

Conservation International (CI), in partnership with Ceres and industry leaders such as Starbucks and Keurig Green Mountain, have announced a call to action to make coffee the first sustainably sourced agricultural product in the world. The Sustainab... View More

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‘Get Your Hands Dirty:’ How a Small Print Company Diverted 2,500 Lbs Waste from the US Open

Diverting waste from landfills and the innovative reuse of textiles are becoming higher priorities for businesses large and small. From pro baseball teams to grocery stores, partnerships are helping companies send less waste to the dump. ... View More

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How HR, Sustainability Heads Can Partner to Embed Purpose Throughout an Organization

There was a lot of discussion last week at SB’15 London around the so-called ‘aspirational generation’ - a rising generation of millennials with higher sustainability expectations of brands whose products they buy, as well as for those they wor... View More

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How Partnerships, Disrupting Business Models, Gamifying Energy Became Cornerstones of Innovation for Brands

The final morning plenary at SB ’15 London brought together a handful of popular household brands with some established and up-and-coming industry innovators, all of which pulled back the curtain on key success factors for bringing sustainability i... View More

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How to Communicate Sustainability at a Brand Level

SB ‘15 London’s third and final afternoon kicked off with a colourful session with Matthew Yeomans, founder of Sustainly, a knowledge consultancy and advisory platform based around bringing together the worlds of sustainability and communications... View More

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How Can Brands Bring Bio-Based Materials to Scale (and Should They)?

A large audience gathered at this SB ’15 London breakout session Tuesday to (hopefully!) learn more about what appeared to be a very niche subject.A preliminary display of hands around the room confirmed the lack of experience around bio-materials,... View More

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Latest Consumer Insights Show How Brands Are Driving (and Being Driven to) Better Behavior

Kicking off this Monday morning workshop at SB’15 London was Raphael Bemporad from BBMG. He soon got the room buzzing with his warm welcome and introduction to the topic for the morning’s workshop: market insights related to customer attitudes an... View More

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How to Create a Purpose-Led Organization: 12 Fundamental Principles of Purposeful Branding

In his SB ’15 London workshop on Monday afternoon, Pulse Brands founder Simon Milton and Adele Blakebrough, Chief Executive at Social Business Trust, highlighted 12 practical tools to create a purpose-led organisation.“Sit back on your chair. Pla... View More

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WRAP, Starbucks Dig Into How to Drive Business Model Transformation Inside a Company

It was the job of Zöe Arden, director of think-tank SustainAbility, to kick-start the workshop sessions on Monday morning at SB ’15 London with a focus on how to drive business model transformation from inside a company. This workshop was a develo... View More

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SASB's FSA Credential: Who Will Benefit from It and Why

The Sustainability Accounting Standards Board (SASB) recently launched the Fundamentals of Sustainability Accounting (FSA) Credential, the first of two exams that explore concepts on the materiality of sustainability information. The FSA is designed ... View More

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Report Exposes Failures of Fragrance Industry's Self-Regulated Safety Policies

A report released Thursday by national women’s health non-profit Women’s Voices for the Earth (WVE) exposes the failings of the fragrance industry’s self-regulated safety program. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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