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A New Chapter for the C-Suite: The Evolution of Analyzing the Role of Sustainability across the Entire Business

Ben Stuart, CMO, Bank of the West

The CMO for Bank of the West brings a fresh, robust, data-driven presentation on the role sustainability has across the entire business – from improving sales metrics, to decreasing costs of leads, to having a tangible positive impact on employee engagement. In a new world in which sustainability is no longer just a marketing message, but factored in at the financial level of doing business, it is time for the C-Suite to upgrade traditional business metrics and processes accordingly.

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New Metrics '19 Keynote Slides / A New Chapter for the C-Suite: The Evolution of Analyzing the Role of Sustainability across the Entire Business
New Metrics '19 Keynote Slides / A New Chapter for the C-Suite: The Evolution of Analyzing the Role of Sustainability across the Entire Business
Slides

Ben Stuart
Chief Marketing and Communication Officer
Bank of the West

Ben Stuart has more than 20 years of experience growing businesses within regulated industries and managing complex marketing programs in both B-to-B and B-to-C contexts.

Bank of the West

Bank of the West is a financial institution taking action to support activities that help protect the planet, improve people’s lives, and strengthen communities.

Philadelphia, PA USA Finance/Insurance/Investment Employee Engagement
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