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NM19-S002 / A New Chapter for the C-Suite: The Evolution of Analyzing the Role of Sustainability across the Entire Business

New Metrics '19 Keynote Slides / A New Chapter for the C-Suite: The Evolution of Analyzing the Role of Sustainability across the Entire Business

Ben Stuart, CMO, Bank of the West

The CMO for Bank of the West brings a fresh, robust, data-driven presentation on the role sustainability has across the entire business – from improving sales metrics, to decreasing costs of leads, to having a tangible positive impact on employee engagement. In a new world in which sustainability is no longer just a marketing message, but factored in at the financial level of doing business, it is time for the C-Suite to upgrade traditional business metrics and processes accordingly.

Target

This SB'19 Detroit keynote presentation video playback is sponsored by Target.

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