Designing and Driving Positive Consumption Norms in Pursuit of the Good Life

Virginie Helias, Vice President of Global Sustainability, Procter & Gamble

Virginie Helias, Vice President of Global Sustainability at Procter & Gamble, shares brand new insight into how Procter & Gamble is looking to enable positive consumption in pursuit of the good life. Eschewing outdated values such as “more is always better,” Procter & Gamble is actively building a roadmap for 21st century brand leadership toward sustainable consumption norms.

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SB'17 Detroit Keynote / Designing and Driving Positive Consumption Norms in Pursuit of the Good Life
SB'17 Detroit Keynote / Designing and Driving Positive Consumption Norms in Pursuit of the Good Life
Video (15m 31s)

Virginie Helias
Chief Sustainability Officer
Procter & Gamble

With 26 years of experience at Procter & Gamble in Brand Management and Innovation, Virginie is one of the most senior marketing leaders at P&G with a broad experience across multiple categories and global to local brand management expertise.

Procter & Gamble

At P&G, sustainability means making every day better for people and the planet through how we innovate and how we act.

Detroit, MI USA Cosmetics/Personal Care Products Good Life Responsible Consumption Brand Strategy
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