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Holistic Reinvention: Win-win Scenarios Emerging from Rethinking an Entire Value Chain

Nour Tayara, Assistant Vice President of Marketing, L'Oréal

In October 2013, L'Oréal announced one of the most ambitious corporate sustainability strategies in the world – a set of commitments aimed at transforming the ways in which the company innovates, manufactures its products, communicates with consumers and shares its growth with communities along the entire value chain. Taken in aggregate, the new commitments amounted to a new management norm making environmental and social factors just as important in evaluating future products as the products’ financial contribution.

The quality of innovation that has resulted from this ambitious strategy is nothing short of remarkable. In one example, the Biolage line of professional hair care products was re-imagined with the whole value chain in mind. That led not only to tangible new benefits for customers, but also to positive-impact outcomes and behavior change for hair stylists and salons – a fantastic example of the power of a systems-oriented global strategy to drive visible win-win results on every level. This talk shares details!

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SB'17 Detroit Keynote / Holistic Reinvention: Win-win Scenarios Emerging from Rethinking an Entire Value Chain
SB'17 Detroit Keynote / Holistic Reinvention: Win-win Scenarios Emerging from Rethinking an Entire Value Chain
Video (15m 5s)

Nour Tayara
Vice President of Brand Incubation
L'Oréal

Nour Tayara is the Vice President of Brand Incubation at L’Oreal USA. Previously, Nour was the Assistant Vice President of Biolage at L’Oreal USA. In this role, Nour oversaw global product innovation and brand image and execution.

L'Oréal

For more than a century, we have devoted out energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.

Detroit, MI USA Cosmetics/Personal Care Products Manufacturing Corporate Communications
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