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How Brands Can Help Protect Global Ecosystem Services and Biodiversity

Gerard Bos, Director, Global Business and Biodiversity Programme, IUCN

Many business leaders now recognize that to work on environmental sustainability, in the true sense of the phrase, means much more than to focus on a few individual issues (such as carbon or water) in isolation. Rather, it goes deeper to planning holistically around ecosystem services and biodiversity within an interdependent global system. As the world’s oldest and largest global environmental organization, the International Union for Conservation of Nature (IUCN) has developed practical solutions brands can apply to integrate these higher-order concerns into their sustainability strategies.

SB15SAN-E011

SB'15 San Diego Keynote / How Brands Can Help Protect Global Ecosystem Services and Biodiversity
SB'15 San Diego Keynote / How Brands Can Help Protect Global Ecosystem Services and Biodiversity
Video (15m 43s)

Gerard Bos
Director, Global Business and Biodiversity Programme
IUCN

IUCN

The International Union for Conservation of Nature (IUCN) is a membership Union composed of both government and civil society organisations.

San Diego, CA Brand Strategy
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