Have Sustainable Brands delivered right to your inbox.

Inspiring and Tracking Consumer Behavior Change: Unleashing the Power of #BrandsForGood

Etienne White, Vice President of Brands for Good, Sustainable Brands

#BrandsForGood is a new coalition of brands working together to accelerate the shift toward sustainable living by engaging consumers, raising awareness at scale and helping encourage and support the lifestyle changes that are most meaningful and material to realizing a sustainable future. Leveraging a combination of evidence-based research and brand creativity, the initiative aims to make sustainable lifestyles more aspirational, attainable and rewarding. This session will share what success metrics for #BrandsForGood look like, and how they can help track behavioral and cultural shifts, as well as evolving perceptions of brand impact.

NM19-S010

New Metrics '19 Keynote Slides / Inspiring and Tracking Consumer Behavior Change: Unleashing the Power of #BrandsForGood
New Metrics '19 Keynote Slides / Inspiring and Tracking Consumer Behavior Change: Unleashing the Power of #BrandsForGood
Slides

Etienne White
Vice President, Brands for Good
Sustainable Brands

Etienne is a marketing strategist, writer and coach, and the Vice President of Brands for Good at Sustainable Brands.

Sustainable Brands

Sustainable Brands is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our goal has been to inspire, engage, and equip business leaders and practitioners who see social and environmental challenges as an essential driver of brand innovation, value creation, and positive impact.

Philadelphia, PA USA Brands for Good
Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2021 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.