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Inspiring Consumer Behavior Change: How to Shape New Shopping and Consumption Behaviors

Sille Krukow, Chief Behavioral Designer, Krukow

It has been widely observed that even sustainability-driven businesses often aren’t good at providing consumers with the right environments in which to meet their sustainability aspirations. Sille Krukow, founder of Krukow Behavioral Consulting, is on a quest to change that. To do so, she and her team have focused on applying a set of tactics derived from behavioral economics and cognitive psychology. In this talk Sille will inspire consumer-facing brands to find new ways of shaping the choice architecture they are offering, and then use certain nudges to influence behavior within any given choice or transaction environment.

SB16CPH-E012

SB'16 Copenhagen Keynote / Inspiring Consumer Behavior Change: How to Shape New Shopping and Consumption Behaviors
SB'16 Copenhagen Keynote / Inspiring Consumer Behavior Change: How to Shape New Shopping and Consumption Behaviors
Video (16m 15s)

Sille Krukow
Founder and Behavioral Design Director
Krukow

Krukow

Krukow is a global leading behavioral design consultancy founded in Denmark and a trusted business partner. Through our work, we promote applied behavioral science and design solutions for optimizing behavior internally in organizations and externally for customers. Our work centers around optimizing processes and services within sectors reaching from retail, utility, finance, and logistics.

Copenhagen, Denmark Science Consumer Insights Brand Strategy
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