Sille Krukow, Chief Behavioral Designer, Krukow
It has been widely observed that even sustainability-driven businesses often aren’t good at providing consumers with the right environments in which to meet their sustainability aspirations. Sille Krukow, founder of Krukow Behavioral Consulting, is on a quest to change that. To do so, she and her team have focused on applying a set of tactics derived from behavioral economics and cognitive psychology. In this talk Sille will inspire consumer-facing brands to find new ways of shaping the choice architecture they are offering, and then use certain nudges to influence behavior within any given choice or transaction environment.