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SB16CPH-E012 / Inspiring Consumer Behavior Change: How to Shape New Shopping and Consumption Behaviors

SB'16 Copenhagen Keynote / Inspiring Consumer Behavior Change: How to Shape New Shopping and Consumption Behaviors

Sille Krukow, Chief Behavioral Designer, Krukow

It has been widely observed that even sustainability-driven businesses often aren’t good at providing consumers with the right environments in which to meet their sustainability aspirations. Sille Krukow, founder of Krukow Behavioral Consulting, is on a quest to change that. To do so, she and her team have focused on applying a set of tactics derived from behavioral economics and cognitive psychology. In this talk Sille will inspire consumer-facing brands to find new ways of shaping the choice architecture they are offering, and then use certain nudges to influence behavior within any given choice or transaction environment.

Target

This SB'19 Detroit keynote presentation video playback is sponsored by Target.

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