Beyond Aspiration: Authentic Engagement for Meeting Humanity’s Greatest Challenges

Dr. Renee Lertzman, Psychosocial Researcher and Engagement Advisor

Authentic engagement. These are words we often use. We assume authentic engagement has something to do with purpose, aspiration and values. But what if it's actually about much more than that? What if we need less cheerleading and "solutions," and more conversations and listening? Psychologist and engagement strategist Dr. Renee Lertzman will walk us through what it means to be an authentic and brave brand, and what engagement really involves – such as the hard work of listening, compassion and empathy.

At the intersection of psychology, neuroscience, and behavioral sciences are key insights uniquely designed to guide our work for meaningful and effective impact. Through case studies and insights from leading psychological practitioners, Dr. Lertzman presents an emerging methodology for engagement. Prepare for an inspiring, provocative and deeply stimulating discussion about the psychology of "sustainable brands," and the new, critical capacities our work now requires of us.

SB18VAN-E004

SB'18 Vancouver Keynote / Beyond Aspiration: Authentic Engagement for Meeting Humanity’s Greatest Challenges
SB'18 Vancouver Keynote / Beyond Aspiration: Authentic Engagement for Meeting Humanity’s Greatest Challenges
Video (26m 1s)

Renee Lertzman
Psychosocial Researcher and Engagement Advisor

Dr. Renee Lertzman brings deep psychological insight into the best practices for engaging, connecting with and designing effective communications. She specializes in brand strategy, research, and engagement for clients who want to take stakeholder, employee and consumer engagement to a new level. She is a renowned international speaker, author, and works across private, public and research sectors.

Vancouver BC, Canada Employee Engagement Corporate Communications Brand Strategy Science
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